|
|
| 552 |
01/31/2012
1:19 a.m. |
Melissa Mazza
Received my BA in Comm. in 06 and worked in the field for a few years. Unfortunately, due to the economy I have been in administrative/reception work since and am currently unemployed since January 2011. I'm having a difficult time getting interviews in PR/marketing because of my gap in relevant work.
1. Tips to get in the door?
1. Any suggestions for low-cost classes to "refresh" my skills/resume?
2. Books/sites I should be focusing on for education/jobs/networking?
Thank you so much!
MM
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Melissa:
We are in the midst of a very tough job market. So your situation is not that unusual. It sounds as though you need to recraft your resume so that your communications/public relations skills are highlighted and you do a refresh on public relations as a career choice. Here are some thoughts:
1. Enroll yourself in a PR Bootcamp. Check the www.PRSA.org website for local bootcamps in your area or inquire with the local chapter of PRSA. Click the learning tab at the main PRSA web site. Also search Google for the local PRSA chapter site.
2. Start developing a local network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings of and workshops by the local PRSA chapter.
3. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook.
4. Pick up a couple of books on public relations and read them. You can get some recommendations at the PRSA web site at Amazon at http://astore.amazon.com/prsa-20
5. In addition, make sure that your resume is focused on your accomplishments and not just descriptions of jobs you have held. Please take a look at this video for tips on crafting a compelling resume. http://www.youtube.com/watch?v=_EuKDzDLvcY
I would be happy to take a look at your resume once you have recrafted it as recommended in the video.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 551 |
01/31/2012
12:26 a.m. |
Nikki
My boyfriend got his Masters in Education in August 2011. He has been really good at submitting his resumes - we're at about 30 and counting - , but that's where it stops. I have had to pay the majority of the bills by myself since he moved in in September 2011 and we want to be able to save for a condo, but we can't do this on one salary. How do I let him know that while I fully support him, he needs to be more proactive and aggressive with potential employers?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Nikki:
We appreciate your situation but unfortunately your question is beyond the scope of our expertise. We are happy to provide counsel regarding career management and career search.
My recommendation would be to have your boyfriend take a look at www.CareerThoughtleaders.com which provides a full range of counsel as well as www.hirecentrix.com.
If your boyfriend has questions about communications/PR career search I would be happy to answer any questions.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 553 |
01/31/2012
12:04 a.m. |
vishal
I have completed B.E IN COMPUTER and i have also worked as webdeveloper in PHP in opensource but what should i do ahed to make future more bright?i dont get enough salary as per engineer in this web development should i study further? should i go for government job? OR should i learn something new like SAP or ORacle ? OR i should join as lecturer in college? I am confused please help me out....I want perfect solution ahed that whether i should continue in web development or try something else?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Vishal:
This Job Center "Ask the Experts" site is for public relations and communications professionals.
You may wish to consult a web site such as www.dice.com in order to seek advice about computer related disciplines.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 554 |
01/31/2012
12:02 a.m. |
Marilyn Mongeon Quill
What is the average hourly rate for an editor? I have the opportunity to edit medical research papers.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Marilyn:
There are various sites on the web that can provide some general salary comparisons. For example, Glassdoor.com shows average salaries for medical editors to be in the range of $58,000 to $78,000 per year. Salary.com shows a range from $41,000 to $71,000.
We trust this is helpful.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 550 |
01/19/2012
8:11 p.m. |
Rostislav
I interested to study PR but my worried about finding the job. Some tells me that its not popular major in the US. Someone can suggest me whether or not to get this major? I will be appreciated for the answer. Thank you!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Rostislav:
You are most welcome to spend time on this PRSA website where you will find a great deal of useful information about the Public Relations field. The fact is that public relations is one of the faster growing fields attracting people who are creative, good writers, strategic thinkers and able to communicate ideas and information in ways that are helpful and useful to society.
The decision whether to go into the field is soley yours and based on your abilities, interests and passions.
According to the U.S. labor department there are about 300,000 people involved in the public relations field. If you look at the number of people registered on www.linkedin.com the number is likely well over a million.
Here are my recommendations:
1. Discuss your options with your academic advisor at your college and inquire about getting a mentor.
2. Contact the local PRSSA chapter if there is one and consider joining as a way to become familiar with the field and begin networking with people who are like you, exploring the field.
3. Identify the local PRSA Chapter in your town and consider attending a couple of meetings and events so that you can get first hand understanding of the nature and dynamics of the business.
4. Identify one or two PR professionals in your town who would be willing to take you under their guidance and give you a better sense of the profession.
Please let me know if you have any other questions.
All the best in your quest to identify your career interests.
Gerry Corbett, APR, Fellow PRSA
|
| 547 |
01/11/2012
2:36 a.m. |
Narmin Mammadova
Hello, I am from Azerbaijan, currently working on a big international song contest project as a PR specialist. Once this project is successfully accomplished, I would like to continue my career in the USA. I have undergrad degree in International Relations (as well as one year exchange study in the US), and MA degree from Sweden on Interbational Relations as well. What are the best and fastest ways of moving on towards my dream of working in the US? Thank you in advance and best regards!!!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Narmin:
From a legal point of view we are not in a position to advise you. You should speak with the immigration officials at the U.S. consulate in Azerbaijan on procedures to obtain a work visa in the U.S.
From a career management point of view, we can provide a number of suggestions as follows:
1. Make certain that you have a resume of your experience that is focused on your accomplishments in the public relations field. Employers today want to understand how you will perform fr them. And the best way to do that is to describe very succinctly how you have helped current or previous employers achieve their business objectives.
2. The network, your network, is the another critical aspect of career management. About 80% of the people landing jobs today are doing so as a result of their network. What is your network and who do you know. If you have an extensive list of contacts convert it to an online platform like Linkedin.com. A tool like Linkedin also gives you the ability to communicate with your network in an easy way and let them know your whereabouts, your wants and your credentials. So get busy building your network of people who do public relations as a profession.
3. One method of creating or building your network is to join an association of public relations or communications professionals. This will give you the ability to meet people who do what you want to do for a career. And if your interest is in the U.S., you may want to consider joining the Public Relations Society of America. www.prsa.org
4. Also critical to be in a position to be found online easily. If you were to Google yourself, where would you place and can you be found? If not get busy building your online profile and publishing content about the work you are doing and have done.
I am happy to review your resume so please send it to gerard,corbett@prsa.org.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 545 |
01/05/2012
12:19 a.m. |
Ashton Beckett
Hi! I need some advice on breaking into the field of PR. I graduated in 2010 with a BSc (Hons) Psychology degree and for 12 months I worked as a legal intern for a NYC law firm. After realizing that I wanted to pursue a career in PR, I have since gained a month's voluntary work with an independent PR firm and am currently volunteering at a local charity as a PR Officer. However, I’m still finding it difficult to obtain an entry level position, especially as a UK citizen with a green card. Thanks
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Ashton:
Breaking into the PR field today can be formidable because of the tough economy and strong competition. The job market is still very tight and companies are not hiring as fast as you would hope or expect. Here are some thoughts.
1. Check the Learning tab at the PRSA web site at www.prsa.org and look for a PR boot camp somewhere in travel distance to where you live. Enrolling in a PR boot camp will give you working knowledge of the PR profession and what it entails.
2. If you feel you have the aptitude and a strong interest in public relations, consider pursuing an advanced degree. But do not make the decision until you have had time to get exposure to the field through a boot camp and perhaps associating with professionals in your town.
3. Join PRSA as a member and associate with folks who are doing what you want to do. Get active and take time to attend Chapter events and meet professionals that are actively working in the field.
4. If you have an affinity for writing, try taking a couple of writing courses as a way of enhancing your writing abilities. Writing is one of those core competencies that is key for a successful PR career.
5. Start enhancing or building your network of PR pros. Try to connect with a couple of professionals and see if they would be willing to let you shadow them for a day so that you can get a good sense of working day to day.
6. Keep up your volunteering and make certain that you document everything that you accomplish. It is evidence of your abilities and capabilty.
7. Make sure your resume includes solid accomplishments and is tailored toward the job spec of the positions you are seeking.
8. Please also read the other Q&A on this site as there is very useful information and job search tips.
I would be happy to review your resume if you so desire. You can send it to gerard.corbett@prsa.org.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 544 |
01/03/2012
10:52 p.m. |
Mangesh
I have studied HSC, ITI [MECHANIC MOTOR VEHICLE], MSCIT and now I am studing Diploma in Auto. Engg.[third year] so what career options i have?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Mangesh:
Thank you for your interest and for writing to the PRSA Job Center.
My advice would be to contact the Society of Automotive Engineers at www.SAE.org. That organization may be better suited to answer your career question.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 543 |
12/20/2011
7:55 p.m. |
Ted Kaczynski
I was downsized in 2009 by a financial services company. My role for ten plus years was account management and sales. I also had the vice-president title for the last nine years of my time in the field. My daily activities included delivering presentations which I mostly developed myself, group and one on one sales meetings, and client entertainment. I have an M.A. in professional communication from Lasalle University in Philadelphia. I teach speech as an adjunct. What more can I do to get hire
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Ted:
No suprises here. We are in one of the worst job markets in many years. I know of folks going on four years that have been in the hunt for a new position. The fact is that it takes enormous patience, extreme diligence, and tremendous fortitude to ferret out opportunities that satisfy your career goals and are the appropriate fit.
I would be happy to review your resume. Please send it to me at gerard.corbett@prsa.org. In the meantime, feel free to read the Q&A on this "Ask the Experts" site and check out some of my posts on www.talentzoo.com. You will find a lot of good information to help you in your quest.
That said, in today's environment, job search is a three legged stool.
1. The resume is the first leg and you need to have one that is compelling and focuses on what you have accomplished for your former employers. What is your legacy? Companies today want to understand how you can help them achieve their goals. The only way to ascertain that is to explain what you accomplished for those for whom you previously worked.
2. The network is the second leg of the stool. About 80% of the people landing jobs today are doing so as a result of their network. What is your network and who do you know. If you have a "Rolodex" convert it to an online platform like Linkedin. In this way you need not bother with keeping it current because it is self sustaining. And a tool like Linkedin also gives you the ability to communicate with your network in an easy way and let them know your whereabouts, your wants and your credentials. So get busy building your network.
3. The third leg is your virtual brand. Can you be found online easily. If you were to Google yourself, where would you place and can you be found? If not get busy building your online profile and publishing content about the work you are doing and have done.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 539 |
11/30/2011
1:39 a.m. |
Megan
Hello! I am interested in getting into the PR field. I graduated in 2009 with a BS degree in Communications with a Journalism emphasis. The positions I have worked in since graduation have not been in a communications, journalism, or PR field. What could I do to get in to the PR field? Should I look into getting a MA in Public Relations?
Thanks!
Megan
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Megan:
Pursuing an advanced degree in public relations is certainly one of several ways of entering the PR industry as a career. A certificate program is another avenue as well. As to which one is better, really depends on you and how much time and resources you want to commit. Here are some other actions to consider:
1. Check the Learning tab at the PRSA web site at www.prsa.org and look for a PR boot camp somewhere in travel distance to where you live. Enrolling in a boot camp will give you working knowledge of the PR profession.
2. If you are not yet a member, join PRSA and start associating with folks who are doing what you want to do. Get active and take time to attend Chapter events and meet professionals that are actively working in the field. Try to connect with a couple of professionals and see if they would be willing to let you shadow them for a day so that you can get a sense of working day to day.
3. If you have an affinity for writing, try taking a couple of refresher writing courses as a way of enhancing your writing abilities. Writing is one of those core competencies that is key for a successful career.
4. Check with your current employer to see if there is an opportunity to segue into its PR department either part time or full time. Perhaps, even volunteer for work after hours as a way of showing your interest, aptitude and enthusiasm for doing PR for the company.
5. Consider volunteering with a non profit organization as a way of getting some experience in PR.
6. When you draft or update your resume, think about jobs you have had and include aspects that relate to public relations. Also make certain that your resume includes solid accomplishments and is tailored toward the job spec of the positions you are seeking.
Let me know if you have other questions or would like to speak in person.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 536 |
11/09/2011
12:31 p.m. |
Kimberley Cornwell
What advice would you provide a journalist who wishes to transistion into a public relations role? What should they emphasize/ de-emphasize on their resume?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kimbereley:
Welcome to Mission Impossible! Making a career change in this economic environment is challenging at best. However, it is doable with some planning and diligence. For certain, if you currently have a job in journalism it is definitely good training for a career in PR. That said, do not quit your day job until you have done some preparation.
Here are some steps to consider:
1. Enroll yourself in a PR bootcamp. Check the professional development site of PRSA and/or other professional communications organization Web sites.
2. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA or publicity club chapters.
3. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook.
4. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions.
5. Pick up a couple of books on public relations and read them. You can get some recommendations at Amazon.
6. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Google+, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate and says what you want.
7. Build a resume that focuses on accomplishments. Resumes are no longer just a recitation of the jobs you have held in your career. It is a window on your accomplishments and a critical piece of evidence that conveys how you have performed for prior and current employers. Importantly, emphasize your writing skills and in depth understanding of media.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 534 |
11/08/2011
1:14 a.m. |
Siriwan Mobley
Hello,
How do I market myself with all of my skills? I have a BA in Communications/PR, a MAA in Communications Arts, and thinking about specailizing in Online Marketing. My current career experience has been as an Analyst for the Army. Recently, I have applied for a PR/Marketing position. Although I have experience with a proven track record, the recruiter said they were looking for someone with more traditional experience besides the military. What areas would be best me?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Siriwan:
The skills and experience you have gained in military service directly related to the civilian employment. Without seeing your resume it is difficult to judge what may be your options. Please send me your resume and I am happy to review it.
In the meantime, your experience should be spelled out in your resume in the same manner and form as if you were operating in the civilian world. The key is strongly focusing on your accomplishments in your resume and not just a recitation of jobs you have held.
Here are a some things to think about.
1. The resume is one of three critical components and you need to have one that is compelling and focuses on what you have accomplished for your former employers. What is your legacy? Companies today want to understand how you can help them achieve their goals. The only way to ascertain that is to explain what you accomplished for those for whom you previously worked.
2. The network is the second important component. About 80% of the people landing jobs today are doing so as a result of their network. What is your network and who do you know. If you have a "Rolodex" convert it to an online platform like Linkedin. In this way you need not bother with keeping it current because it is self sustaining. And a tool like Linkedin also gives you the ability to communicate with your network in an easy way and let them know your whereabouts, your wants and your credentials. So get busy building your network.
3. The third leg is your virtual brand. Can you be found online easily. If you were to Google yourself, where would you place and can you be found? If not get busy building your online profile. You can find many useful tips at http://prjobcoach.blogspot.com as well as in the PRSA Job Center Q&A on this site.
I look forward to reviewing your resume.
All the best in your search.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 532 |
11/04/2011
1:02 a.m. |
Susan Ferraro, APR
I am looking for salary ranges for an agency position in New York City. My agency, with locations in Ann Arbor, Michigan, Chicago, and New York City is looking for an account executive or senior account executive with 3+ years of experience for the NYC office. We need to understand the cost-of-living issues relevant to those living in the city and how a salary needs to reflect this situation. Any advice or point into the right direction for information will be appreciated.
Susan |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Susan:
Please take a look at this link from the PRSA site that shows some salary information that may be helpful to you.
http://www.prsa.org/jobcenter/career_resources/resource_type/tools_tactics/salary_information/salaries_pr/
Also, here is several other sites for comparison.
http://www.prweekus.com/salary-survey-2011-recovery-takes-hold/article/197181/
http://www.simplyhired.com/a/salary/search/q-public+relations
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 530 |
11/02/2011
6:38 p.m. |
Gerald
I was fired from a job. No misconduct or wrong doing, I was preforming my tasks competently and making significant contributions. The reasons given me seemed very thin, and it was mentioned twice, that I " must have rubbed someone the wrong way." Can't produce any solid evidence of bias or illegal termination.
Since termination no call backs on applications I use to get call backs on frequently. I think I'm being passed by immediately due to being fired. How do I overcome this?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Gerald:
What has occurred to you happens to many people and though it may sound odd, do not take it personal. From my perspective, let me say that we are not attorneys here and cannot render an opinion from that angle. But please consult an attorney if you feel it will help you.
The best advice I can provide to you is to "move forward." Put it behind you and get busy putting together a job campaign. There is much advice on this site about how to mount an effective job search.
Successfully securing your next gig is a three legged stool, whereby the absence of just one strut can leave you without a competent platform to seek, secure and settle into an engaging role in PR.
1. The resume is the first leg and you need to have one that is compelling and focuses on what you have accomplished for your former employers. What is your legacy? Companies today want to understand how you can help them achieve their goals. The only way to ascertain that is to explain what you accomplished for those for whom you previously worked.
2. The network is the second leg of the stool. About 80% of the people landing jobs today are doing so as a result of their network. What is your network and who do you know. If you have a "Rolodex" convert it to an online platform like Linkedin. In this way you need not bother with keeping it current because it is self sustaining. And a tool like Linkedin also gives you the ability to communicate with your network in an easy way and let them know your whereabouts, your wants and your credentials.
3. The third leg is your virtual brand. If you were to Google yourself, where would you place and can you be found? If not get busy building your online profile and publishing content about the work you are doing and have done. Here is a post that may be helpful: https://www.bluesteps.com/blog/6-Essential-Techniques-to-Gain-Online-Exposure-to-Executive-Recruiters.aspx.
Please send me your resume for review.
All the best,
Gerry |
| 527 |
10/29/2011
8:07 p.m. |
Monica
Hello -
I have over 20 years of experience working in public relations and communications. I left the US in 1993 to live in the UK. I want to move back home now and I need to find a way to package my experience and knowledge. I have no idea what I'm worth in the industry and no idea of how to market myself. I've worked with ABC, the BBC, non profit organisations and the Government. It wold be really helpful if someone could take a look at my resume and help me find the right job for
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Monica:
I would be happy to review your resume. Please send it to me at gerard.corbett@prsa.org. In the meantime, here are some thoughts about career management that may be of help to you. Also, feel free to read the Q&A on this "Ask the Experts" site. You will find a lot of good information to help you in your quest.
In today's information and knowledge environment, job search is a three legged stool.
1. The resume is the first leg and you need to have one that is compelling and focuses on what you have accomplished for your former employers. What is your legacy? Companies today want to understand how you can help them achieve their goals. The only way to ascertain that is to explain what you accomplished for those for whom you previously worked.
2. The network is the second leg of the stool. About 80% of the people landing jobs today are doing so as a result of their network. What is your network and who do you know. If you have a "Rolodex" convert it to an online platform like Linkedin. In this way you need not bother with keeping it current because it is self sustaining. And a tool like Linkedin also gives you the ability to communicate with your network in an easy way and let them know your whereabouts, your wants and your credentials. So get busy building your network.
3. The third leg is your virtual brand. Can you be found online easily. If you were to Google yourself, where would you place and can you be found? If not get busy building your online profile and publishing content about the work you are doing and have done. Here is a post that may be helpful: https://www.bluesteps.com/blog/6-Essential-Techniques-to-Gain-Online-Exposure-to-Executive-Recruiters.aspx.
All the best in your search,
Gerry Corbett, APR, Fellow PRSA
|
| 526 |
10/22/2011
2:32 a.m. |
Scott Boyle
Good afternoon. I will be retiring from the Navy in approximately 18 months following a 20-year career as a senior enlisted military journalist and public affairs officer. I also have my B.S. in Mass Communications and Journalism. I have extensive PR experience dealing with crisis communications and media interaction, but frankly I am not sure how this translates (in the eyes of civilian employers) to the civilian PR management field. I know I can do the job well, but do they? Any advice for me?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Scott:
The skills and experience you have gained in military service directly related to the civilian employment. The fact is you have practiced the art and science of public relations for some 20 years in the military.
So your experience should be spelled out in your resume in the same manner and form as if you were operating in the civilian world. The key is strongly focusing on your accomplishments in your resume and not just a recitation of jobs you have held.
In today's information and knowledge environment, job search is a three legged stool.
1. The resume is the first leg and you need to have one that is compelling and focuses on what you have accomplished for your former employers. What is your legacy? Companies today want to understand how you can help them achieve their goals. The only way to ascertain that is to explain what you accomplished for those for whom, you previously worked.
2. The network is the second leg of the stool. About 80% of the people landing jobs today are doing so as a result of their network. What is your network and who do you know. If you have a "Rolodex" convert it to an online platform like Linkedin. In this way you need not bother with keeping it current because it is self sustaining. And a tool like Linkedin also gives you the ability to communicate with your network in an easy way and let them know your whereabouts, your wants and your credentials. So get busy building your network.
3. The third leg is your virtual brand. Can you be found online easily. If you were to Google yourself, where would you place and can you be found? If not get busy building your online profile. You can find many useful tips at http://prjobcoach.blogspot.com as well as in the PRSA Job Center Q&A on this site.
Please let me know if you would like me to take a look at your resume.
In the meantime, all the best in your search.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 525 |
10/22/2011
2:21 a.m. |
Michelle
My office is closing and they offered me a transfer to Colombia. My title is communications assistant, they offered me a 52% pay increase (my salary was very low), but when I asked for living expenses, they told me not to even think about that because my position will not get them. All my other coworkers are getting this package, but they are in managerial positions. I managed to negotiate a signing bonus, should I forget about this? I already accepted the offer by email but have not signed.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Michelle:
You have a valid argument but as you have noted, your classification is not managerial. In the this job market, my recommendation is to go with your gut.
As you mentioned, you already accepted the offer. So just go with it and think about ways that you can move up in the organization over time.
Here are some additional things to think about:
1. Look for ways to get more responsibility in your job. You might even want to volunteer for tough duty or for work others in the group may not want to do.
2. Volunteer to help out co-workers. This will send a good message that you are willing to lend a hand and ready to go above and beyond the call of duty.
3. At some point in the near future, as the dust settles, sit down with your boss and seek advice on what you need to do to move up in the organization. Chances are your boss could be impressed with your work ethic and take the time to mentor you.
4. Look for opportunities outside of your job to advance your professional development. Look at the Learning section of the PRSA web site to see if there are professional development opportunities to advance your skill set or even to add skills to your portfolio of tools.
All the best as you navigate your career,
Gerry Corbett, APR, Fellow PRSA |
| 523 |
10/12/2011
12:05 a.m. |
Nicki
I received a bachenlor's degree in a journalism and have been working as an online sports editor for one of the top sports sites in the U.S.. But after nearly five years, I'm considering a career change to public relations because I would like to work for a sports management company or a pro sports team. Where do I start? Would such companies even consider my application given that I have no public relations/marketing experience? Does my editorial background help me at all?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Nicki:
The best way to evaluate your prospects in the field of sports public relations is to do research, associate with folks already in the field and assess your own abilities and passion for the PR industry.
Here are some action steps you might consider:
1. Check the Learning tab at the PRSA web site at www.prsa.org and look for a PR boot camp somewhere in travel distance to where you live. Enrolling in a PR boot camp will give you working knowledge of the profession and what it entails.
2. Take some time to digest the information on this web site, which will also give you a sense of what is involved in working as a PR professional.
3. If you feel you have the aptitude and a strong interest in the field, pursuing an advanced degree in PR is certainly a reasonable pursuit. But do not make the decision until you have had time to get exposure to the field through a PR boot camp and perhaps associating with PR professionals in your town.
4. Investigate the activities of the local PRSA Chapter in your city and join. Take time to attend Chapter events and meet professionals that are actively working in the field. Try to connect with a couple of professionals and see if they would be will to let you shadow them for a day or two so that you can get a good sense of working day to day in the field.
5. Since you already have writing skills, consider volunteering with a local sports team that may be in the need of someone with your writing skills. You might even contact the PR pros in your local Pro teams to see if they have a training program in which you could enroll or whether they could provide a mentor to you.
6. You might also establish a blog or other social media platform on which you could provide thought leadership about sports writing or sports promotion. For that matter, identify a PR pro who would be willing to collaborate with you.
All the best as you ascertain your interests in public relations.
Gerry Corbett, APR, Fellow PRSA |
| 522 |
09/26/2011
8:09 p.m. |
Marjorie
I'm a PR pro w/ over 8 years of experience, 5.5 of those years working w/ local nonprofits doing nat'l, regional and local press outreach. I would like to get a Masters degree in International Affairs/Communications, but costs for competitive schools are considerable. I may not get scholarships as I did well in undergrad but in a different field of study. Should I pursue a Masters and rack up all the debt that accompanies it? Would love guidance. Thank you!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Marjorie:
Great question but it just depends on many factors, chief of which is what is your motivation: do you want to get ahead, get a better job, get a promotion, change careers, increase your salary?, etc. Here are some thoughts:
1. Do an ROI analysis on the costs and a PROI on your professional and personal return. Search on Google for PR Job Salaries in your part of the country and benchmark your own. If the job you are in does not have a decent growth curve, investigate roles that do.
2. Ask your current employer if it has a reimbursement policy for continuing education. If it does, you have your answer.
3. If not, consider a job search campaign to identify not just a new position but seek out firms that have academic reimbursement programs.
Bottom line is that your question is a good one but you need to do serious research and analysis to determine if it is worth the cost to get a Masters and whether your intended career path is the one that will make you happy psychologically and monetarily.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 520 |
09/19/2011
6:08 p.m. |
Greta
I've received my undergraduate degree in Telecommunications many years ago. I've worked in Technology for many years but the desire to work in Public Relations has never really left me. I was considering pursuing a Masters degree in Communications with a concentration in Public Relations. Then I saw your Public Relations certification program. From an industry standpoint, which one is better to have?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Greta:
Pursuing an advanced degree in public relations is certainly one of several ways of entering the PR industry as a career. A certificate program is another avenue as well. As to which one is better, really depends on you and how much time and resources you want to commit. Here are some actions to consider:
1. Check the Learning tab at the PRSA web site at www.prsa.org and look for a PR boot camp somewhere in travel distance to where you live. Enrolling in a boot camp will give you working knowledge of the PR profession.
2. If you feel you have the aptitude and a strong interest in public relations, consider pursuing an advanced degree. But do not make the decision until you have had time to get exposure to the field through a boot camp and perhaps associating with professionals in your town.
3. Join PRSA as a member and associate with folks who are doing what you want to do. Get active and take time to attend Chapter events and meet professionals that are actively working in the field. Try to connect with a couple of professionals and see if they would be willing to let you shadow them for a day so that you can get a sense of working day to day.
4. If you have an affinity for writing, try taking a couple of writing courses as a way of enhancing your writing abilities. Writing is one of those core competencies that is key for a successful career.
5. Check with your current employer to see if there is an opportunity to segue into its PR department either part time or full time. Perhaps, even volunteer for work after hours as a way of showing your interest, aptitude and enthusiasm for doing PR for the company.
6. Consider volunteering with a non profit organization as a way of getting some experience in PR.
7. Make sure your resume includes solid accomplishments and is tailored toward the job spec of the positions you are seeking.
Let me know if you have other questions.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 519 |
09/16/2011
3:40 p.m. |
sivaselvan
This s Sivaselvan From Electronic City bangalore... I just now completed my M.tech in computer Science Engineering ... Am a job seeker at present.. am looking for recession proof jobs.. Am a bit confused whether to go for Certifications or to approach consultancies .. If so wat certification would yo recommend.. if not wat else should i do..
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Sivaselvan:
Thank you for writing to the PRSA Job Center. To clarify, the PRSA Job Center is focused on the community of public relations professionals. While we are great supporters of advacning technology, we are not involved in science/engineering career management. My recommendation is to contact your student advisor at your university or peruse the www.ieee.org website or the www.dice.com web site.
All the best to you.
Gerry Corbett, APR, Fellow PRSA |
| 518 |
09/14/2011
12:21 p.m. |
venkatesh vernekar
sir i finished B.E in electronics&communication in this year from M.V.I.t coll with second class..I am very much confused find field to build my career.my freinds all are doing job with good sallary so I am felling guilty infrontt of them.please kindly suggest me to build my career in fast growth.2
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Venkatesh:
Thank you for your inquiry. You may want to look at other career sites for electronics and technical communications. PRSA is an organization of folks involved in the public relations industry. Please try seraching at www.dice.com or www.ieee,org.
Best regards,
Gerry Corbett |
| 517 |
09/12/2011
1:59 p.m. |
Gabriela Simionato Klein
I am a PR professional with 15 years of experience in Latin America with a profound understanding of Brazilian emerging market. I recognize that I have a very specific background, but it is also a valuable one. Do you have any suggestions about how to market it better and get some interviews?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Gabriela:
Your 15 years of experience is likely to be very valuable to any company in the U.S. that has Brazil as a target opportunity. So your task is to identify those companies with an interest in Brazil and then go after them with a singular focus. Here are some thoughts:
1. Focus your resume on what you have accomplished for your employers in Latin America particularly in Brazil. Insure that you cover real achievments, qualifying and quantifying what you have done.
2. Search Google or Bing looking for recent news items of companies targeting Brazil. Make a list of the companies, and search each firms' career page making note of PR related jobs that would be of interest to you.
3. Survey your network to identify friends, colleagues or acquaintences who may be employed or have connections with your taget firms. If so, send a note to ask for counsel in presenting your credentials or getting your foot in the door. Follow this with a thank you note.
4. Take a look at any and all news items of the target firms to see if there are any issues that you may either comment about of make observations to insiders. If you find issues that you can make suggestions of gogent remarks, make them part of a cover letter to potential hiring managers. Keep the letters thoughtful and helpful.
5. Finally if you are able to secure interviews, make certain you get back to those in your network who have helped you and inform them of you progress. Listen for any tips that they make to you and take them to heart.
All the best on your career campaign. I would be happy to take a look at your resume if it is helpful to you.
Gerry Corbett, APR, Fellow PRSA |
| 516 |
09/07/2011
2:33 p.m. |
Kyle
I am currently a broadcast journalist who is ready for a change. After three years in the news business I am looking for a new challenge. I have been an Assignment Editor, and currently a Web Producer, so I have penty of web experience, and crisis management. I have been trying to find a job since March and have nearly 80 applications out throughout the Baltimore-washington area, and not even an interview. what can I do to help me at least get that interview? I'm so frustrated!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kyle:
Breaking into the PR field today can be formidable because of the tough economy. The job market is still very tight and companies are not resuming hiring as fast as you would hope or expect. Here are some thoughts.
1. Check the Learning tab at the PRSA web site at www.prsa.org and look for a PR boot camp somewhere in travel distance to where you live. Enrolling in a PR boot camp will give you working knowledge of the PR profession and what it entails.
2. If you feel you have the aptitude and a strong interest in public relations, consider pursuing an advanced degree. But do not make the decision until you have had time to get exposure to the field through a boot camp and perhaps associating with professionals in your town.
3. Join PRSA as a member and associate with folks who are doing what you want to do. Get active and take time to attend Chapter events and meet professionals that are actively working in the field. Try to connect with a couple of professionals and see if they would be willing to let you shadow them for a day so that you can get a good sense of working day to day.
4. If you have an affinity for writing, try taking a couple of writing courses as a way of enhancing your writing abilities. Writing is one of those core competencies that is key for a successful PR career.
5. Check with your current employer to see if there is an opportunity to segue into its PR department either part time or full time. Perhaps, even volunteer for work after hours as a way of showing your interest, aptitude and enthusiasm for doing PR for the company.
6. Consider volunteering with a non profit organization as a way of getting some experience in PR.
7. Make sure your resume includes solid accomplishments and is tailored toward the job spec of the positions you are seeking.
I would be happy to review your resume. You can send it to gerard.corbett@prsa.org.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 515 |
09/07/2011
12:14 p.m. |
Anita
I am leaving a PR firm to direct the public relations efforts of another organizations. I negotiated a salary that is far below what the industry pays in my area and for my experience. I signed a contract and returned it to the new employer yesterday. Today I was offered a job for $30,000 more annually. While I would not consider trying to break the contract for ethical reasons, how would my new employer view me trying to renigotiate my contract based on this new information?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Anita:
Honesty is the best policy. My recommendation would be to tell your new employer that you received a terrific offer from another company. Also, be prepared to submit evidence of such but do not volunteer unless the new employer asks. Suggest to the new employer that you are conflicted because of the large difference in offers and ask the employer to consider a new offer or allowing you to get out of the contract.
By law though, you have a certain amount of time to get out of a contract once it is signed. Please check with an attorney but I believe it is somewhere around 24-48 hours.
All the best in your decision making and negotiations.
Gerry Corbett, APR, Fellow PRSA |
| 512 |
08/30/2011
3:30 p.m. |
Jasmine
Hi my name is Jasmine. I'm a sophomore in college and studying Mass Comm with a concentration in PR. I aspire to be a Fashion PR for an agency. Are there any tips you can give me?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jasmine:
Congratulations on your career choice and your academic plan. Your question is a good one but very broad in its scope.
My recommendation is to take some time to read the extensive and rich information that appears here on this site from the many "Ask the Expert" mentors. The content covers a broad range of questions regarding PR, career search, career management and a variety of other topics.
If after reading the commentary you have other questions, please let me know.
In the meantime consider these tips:
1. Focus on your academics, seeking to do the best your can.
2. Build your writing skills.
3. Consider internships as a great way to build practical skills and get experience.
4. If there is a local chapter of the Public Relations Student Society of America (PRSSA) at your university, please join and become active.
5. Start building your network. (additional advice is available in the Q&A)
6. Seek a local mentor through your local chapter of the Public Relations Society of America.
Good luck with your studies.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 511 |
08/29/2011
12:49 p.m. |
Sharooq Rahman
Sir I am studying presently in 10th. Sir my greatest ambition is to become an software engineer. Sir which course can i take which will afford me more money and which will get me job in outer region of India
Sir please help me
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Sharooq:
This site is for people in public relations and communications.
My recommendation is to look for resources at www.dice.com or go to www.quora.com and pose the question.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 509 |
08/27/2011
4:47 p.m. |
Anu Theresa Jacob
I have done my bachelor degree in IT . I had worked as a customer executive for two years and i want to switch to IT industry.
I done my OCP certification and looking for a job but struggling hard to find a job. what are possible ways for me to at least get an interview for an entry-level position in database field?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Anu:
Thank you for visiting the PRSA Job Center. This site is for public relations professionals not IT. If you are looking to get into IT please try visiting www.dice.com.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 507 |
08/15/2011
12:42 a.m. |
Ingrid
Gerard:
I have a marketing and advertising bachelor degree from my country (chile). i moved to US 1 year after my graduation; Since then i have been working in the marketing dept for small companies, the first 3 years i worked for a financial company and last year i worked for a home health company, after that i'm interested in obtaining a PR job in the heath care sector. should enroll in a LVN or RN program first to have a clinical background, in your opinion what could be the best first
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Ingrid:
Good question! Having a clinical background as an LVN or RN would certainly be valuable. But I question the ROE. Before you make that decision, you should analyze the return on education and the added value it would give you in gaining another position in the health care sector.
Given that you already have some experience in health care public relations you also might want to consider these ideas.
1. If you are already a member of PRSA, join the PRSA Health Care Academy and begin networking and associating with folks who are already in health care public relations. Your involvement will also give you exposure to potential career opportunities and help you with your networking. If you are not a member of PRSA, by all means join. Consider it an investment in your career and professional development.
2. Instead of enrolling in a nursing program, investigate taking some selected coursework in the medical field through a local university or nursing school. The course work will depend on your interests. Choose something about which you may be passionate.
3. Consider doing pro bono work on behalf of a local health related non profit while you get your job campaign underway. This will help you get additional experience, expand your network and provide potential leads to other opportunities. You might want to also look into volunteering a a local health care facility of hospital in your town.
I hope this is helpful.
Good luck on your journey.
Best regards,
Gerry Corbett, APR, Fellow, PRSA
|
| 504 |
08/08/2011
8:22 p.m. |
Abby
I am a rising senior majoring in Communications. I am interested in working in the sports or entertainment industry doing either PR or Community Relations. When is the earliest which I could start applying to job opportunites. What can I do now, a year before graduating to unsure I have a job before graduation in May. Thank you
~Abby
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Abby:
Your question reminds me of the movie, The Graduate. When asked a similar type of question, the answer was "plastics." In your case, my one word answer would be "engage."
Given that you are in your senior year and pondering what it is that you can do to prep for the job market, the answer is engage.
1. If you have a PRSSA Chapter at your university, join and get engaged. If not, go to www.prssa.org and join as an independent member. Then get engaged.
2. Volunteer. If sports is your passion, volunteer to help your university sports teams with PR. If there are local non profits near your school, volunteer to help their PR efforts. If there are local theater groups in your town, volunteer to help with their PR efforts. Get engaged.
3. Start building a network and institutionalize it on a platform like Linkedin, Facebook or Google+. When you meet someone, invite them to join your network. You will need a network when you start looking for a full time gig. Start associating with people that do what you want to do. Look for a local PRSA Chapter and start attending the events and meetings as a student. Get to know the pros and learn. Engage and be engaged.
4. Contribute to the knowledge stream. If you have a passion, blog about it. Or comment about it through Twitter, Quora or Linkedin Q&A. Engage and be engaged.
5. Are you planning to do an internship? Many academic degrees require an internship. Look for an internship that addresses your passions and pays. An internship can be a valuable stepping stone to a job.
Getting engaged in your profession, passions and preferences will allow you to power your professionalism and advance your interests. At the same time stay focused on your academic studies and achieving your maximum potential. If you follow the steps above, I can assure you that you will be better prepared when it comes time to pound the pavements for your desired position.
All the best,
Gerry Corbett |
| 505 |
08/08/2011
8:21 p.m. |
Matt Berezay
Hi,
I'm a 2009 graduate with a degree in Communications. I'm looking to get my foot in the door somewhere doing something with public relations, but I feel like I don't have the experience that people want. The only experience I have is my education. I never did an internship because I played baseball in college and then I played professional baseball after. What is the best way for me to land an entry level job in public relations. Any suggestions?? Thanks.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Matt:
While you may be in a predicament, its not too late to start diligently working to change your situation. Consider these ideas.
1. If you have a PRSA Chapter in your town (check at www.prsa.org) join the organization immediately if not sooner. PRSA is the world's largest network of PR professionals. If you want to get into the industry, start associating with people who are doing what you want to do. Go the the chapter events and meetings engage and collaborate with PR pros directly.
2. Enroll yourself in a PR bootcamp to better self assess your current skill set in the field. Check the professional development site of PRSA, or other professional communications organizations Web sites.
3. Focus your resume on your core writing skills and other abilities that can have a bearing on a role in public relations.
4. Volunteer. If sports is your passion, volunteer to help your local elementary or high school or university sports teams with PR. If there are local non profits near you, volunteer to help their PR efforts. Bottom line is to get engaged and start getting experience. You might even consider asking to volunteer with your former ball team in PR.
5. Start building a network and institutionalize it on a platform like Linkedin, Facebook or Google+. When you meet someone, invite them to join your network. Don't forget, networking is a two way street.
6. With your network started, set up a sub-network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do these days. You can do this by attending meetings and workshops by your local PRSA chapter.
7. Contribute to the knowledge stream. If you have a passion related to PR and sports for example, blog about it. Or comment about it through Twitter, Quora or Linkedin Q&A.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 501 |
07/25/2011
2:36 p.m. |
Mike Ogulnick
Up until last December 31, I was with the Texas Democratic Party as their Regional Comm. Dir.. I loved every aspect of the job, which included writing and distributing press releases, representing the Party to the media, and writing speeches for our candidates and elected officials.
My work gained widespread praise, but my perceived lack of experience has hurt my efforts in finding another job. How can I convince employers to look beyond the resume, and judge me on my abilities? |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Mike:
Without seeing your resume, it is a bit of a challenge to assess your background and the issue your describe. However, I would venture a guess that it is related to the very tough job market in which we find ourselves as well as how you are positioning yourself..
In today's information and knowledge environment, job search is a three legged stool.
1. The resume is the first leg and you need to have one that is compelling and focuses on what you have accomplished for your former employers. What is your legacy? Companies today want to understand how you can help them achieve their goals. The only way to ascertain that is to explain what you accomplished for those for whom, you previously worked.
2. The network is the second leg of the stool. About 80% of the people landing jobs today are doing so as a result of their network. What is your network and who do you know. If you have a "Rolodex" convert it to an online platform like Linkedin. In this way you need not bother with keeping it current because it is self sustaining. And a tool like Linkedin also gives you the ability to communicate with your network in an easy way and let them know your whereabouts, your wants and your credentials. So get busy building your network.
3. The third leg is your virtual brand. Can you be found online easily. If you were to Google yourself, where would you place and can you be found? If not get busy building your online profile. You can find many useful tips at http://prjobcoach.blogspot.com as well asin the PRSA Job Center Q&A on this site.
One way to beef up your experience is to go Pro Bono. Volunteer to help non-profits with their PR. You will be doing well by doing good and at the same time getting practical experience and expanding your network.
I would be happy to take a look at your resume.
Gerry Corbett, APR, Fellow PRSA
gerard.corbett@prsa.org |
| 499 |
07/20/2011
3:27 p.m. |
Jeff
I'm a recent law school graduate and former newspaper reporter interested in obtaining a PR job in the public sector. I have limited experience in PR with unions, a law firm and a child care facility. I have my sights set on a specific job, which is in a state I've never lived or visited. How detailed should I get with my experience/education in the cover letter, and how can I prove that the unfamiliar location will not be a negative factor?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jeff:
Congrats on your law degree! A good rule of thumb in a job campaign is to put just enough information in the cover letter to entice but not so much that it allows the hiring executive to eliminate your candidacy.
What is critical is to insure that you are targeting both your cover letter and resume to the specifications of the job. And since you have limited PR experience, make sure that you highlight the PR experience that you do have, with a focus on how your experience applies to the job in which you have an interest.
Regarding the location, all you really need to communicate is that relocation is not an issue. The statement, "Open to relocation" should suffice.
Here are some other thoughts for you:
1. The resume is about your character, personality and ability. Give it life by using action words that paint a picture of who you are and what is your value.
Excite your audience. Do not make the resume a boring recitation of the tasks that comprise the jobs you have held. No one cares. And no one will hire you based on the job functions. They will only hire you if you fit the bill, can move the needle and suit the organization’s culture.
2. Be creative and convincing in telling your story. Do not just list your jobs like some accounting table. Use story telling techniques to weave the facts about you and the most interesting and important accomplishments of your career.
3. Make the resume fit each opportunity. No two jobs are exactly the same. So do not use the same resume for every position that looks interesting. Take the time to digest the job spec and tailor the resume appropriately.
4. Grab their attention with your cover letter. It should not be a repeat of the resume. Say something startling and provocative that opens the door to your resume. Study the job spec and the company. Is there something you can add to the firm that no one else can.
All the best in your campaign,
Gerry Corbett, APR, Fellow PRSA |
| 497 |
07/19/2011
2:25 a.m. |
Anthony Hicks
I recently began a new position with management responsibility for both PR and Development. Does anyone have any insight or best case practices for managing these two functions? I have experience in both areas, but have not managed them at the same time.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Anthony:
We would be happy to provide counsel to you but it would be helpful to know the specifics of "development." Are you referring to strategy, mergers and acquisitions, corporate development, business development, software development, employee development, etc.
In the meantime, my recommendation would be as follows:
1. Compartmentalize each function, assigning a lead person for each.
2. Identify a "right hand" person who can toggle back and forth between the two functions and be able to manage and collaborate on the interface between the two.
3. If you have managed the two function separately before, go with your intuition. You will likely be correct.
Please get back to me with further clarification when you get the opportunity.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 496 |
07/19/2011
1:58 a.m. |
Ruth
Seeking creative ways to get in the door to get face-to-face interviews for mid-level career position. Been side tracked and working out of my field for three years due to divorce and personal family matters. Now have a bankruptcy on record due to ex-husbands S-corporation that unfortunately was in my name.
Wide-ranging experience in corporate public relations (legal and educational sectors) and newspaper reporting. In Pittsburgh and the market is tight here.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Ruth:
I appreciate your challenges, which combined with a very tough job market, no doubt is likely frustrating. Bottom line though, put the personal ones behind you and focus on your skills, experience and future.
In today's information and knowledge environment, job search is a three legged stool.
1. The resume is the first leg and you need to have one that is compelling and focuses on what you have accomplished for your former employers. What is your legacy? Companies today want to understand how you can help them achieve their goals. The only way to ascertain that is to explain what you accomplished for those for whom, you previously worked.
2. The network is the second leg of the stool. About 80% of the people landing jobs today are doing so as a result of their network. What is your network and who do you know. If you have a "Rolodex" convert it to an online platform like Linkedin. In this way you need not bother with keeping it current because it is self sustaining. And a tool like Linkedin also gives you the ability to communicate with your network in an easy way and let them know your whereabouts, your wants and your credentials. So get busy building your network.
3. The third leg is your virtual brand. Can you be found online easily. If you were to Google yourself, where would you place and can you be found? If not get busy building your online profile. You can find many useful tips at http://prjobcoach.blogspot.com.
Also, please take time to read the Q&A on the PRSA "Ask the Experts" page on this site. There is a fair amount of implementable ideas for ramping up the job search and improving your chances of securing interviews and improving your visibility.
As an aside, I would be happy to take a look at your resume if it is helpful to you.
All the best,
Gerry Corbett, APR, Fellow PRSA
gerard.corbett@prsa.org
|
| 495 |
07/12/2011
12:51 a.m. |
Sandy
Looking for solid advice on on how to break into public relations with my current sales experience. Outside sales for the last 7 years with strong writing skills and presentation experience but no place to practice them beyond customer communications. Have previous editorial experience and BA in history. Please give me your best advice. Where do I start in metro Detroit? Thank you!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Sandy:
Breaking into the PR field now is going to be a bit challenging because the job market is still very tight and companies are not resuming hiring as fast as you would hope or expect. Certainly your degree in history and seven years in sales are helpful. But it is going to take some work, diligence, patience and some time to get a public relations position. Here are some thoughts.
1. Check the Learning tab at the PRSA web site at www.prsa.org and look for a PR boot camp somewhere in travel distance to where you live. Enrolling in a PR boot camp will give you working knowledge of the PR profession and what it entails as a PR professional.
2. If you feel you have the aptitude and a strong interest inpublic relations, consider pursuing an advanced degree. But do not make the decision until you have had time to get exposure to the field through a boot camp and perhaps associating with professionals in your town.
3. Join PRSA as a member and associate with folks who are doing what you want to do. Get active and take time to attend Chapter events and meet professionals that are actively working in the field. Try to connect with a couple of professionals and see if they would be will to let you shadow them for a day or two so that you can get a good sense of working day to day in the field.
4. If you have an affinity for writing, try taking a couple of writing courses as a way of enhancing your writing abilities. Writing is one of those core competencies that is key for a successful PR career.
5. Check with your current employer to see if there is an opportunity to segue into its PR department either part time or full time. Perhaps, even volunteer for work after hours as a way of showing your interest, aptitude and enthusiasm for doing PR for the company.
6. Consider volunteering with a non profit organization as a way of getting some experience in PR. Check with your network for potential opportunities.
All the best,
Gerry Corbett |
| 492 |
06/23/2011
4:09 p.m. |
Jo
current government work includes disseminating technical information to internal and external customers, customer service, producing public meetings and workshops. How could I use these skills to transition to public information?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jo:
Based on the brevity of your question, it is a challenge to give you a definitive solution. I would say that the devil is in the detail. What is your academic background, how much experince have you and what really is your passion? You need to assess your skill set and what type of role would energize your persona.
I would be happy to take a look at ypour resume if you want to send it to me at gerard.corbett@prsa.org.
In the interim, here are some things for your to consider.
1. Enroll yourself in a PR bootcamp to better self assess your interest in the field. Check the professional development site of PRSA, or other professional communications organizations Web sites.
2. Focus your resume on your core writing skills and other abilities that can have a bearing on a role in public relations.
3. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA chapter.
4. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook.
5. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions.
6. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Google Profile, Twitter, Ning, etc. etc. Make sure the information is accurate and says what you want.
All the best on your campaign and I look forward to reviewing your resume.
Gerry Corbett, APR, Fellow, PRSA |
| 491 |
06/23/2011
3:56 p.m. |
Shalechia
I graduated in 2007 with a major in Journalism I have over 10 years and more in the Clerical Administration field and currently seeking to change to work in my degreed field. I would like assistance with my resume and any opportunities to work or intern in the public relations field where I have a strong interest. Please advise. I have joined several groups but this is not moving fast enough I am in need of a job. My experience is hands on from college experience.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Shalechia:
I appreciate your circumstance but the fact is that we are mired in a very deep and long job slump. This environment requires patience and creativity. There are some ways that you can enhance your job search but it is going to require a level of activity.
1. Your network is important and vital. About 80% of people landing jobs today are doing it because of their network. So if you do not have one, get busy building one.
2. If you are not yet a member of PRSA, join. PRSA is the world's largest organization of PR pros. Being a member gives you access to people and the opportunity to learn, lead and connect. When you join, get engaged, volunteer and collaborate with your fellow members. Attend events, volunteer for committees and become a leader in your chapter.
3. The resume today is about accomplishments. Resumes are no longer just a recitation of jobs you have held. Companies want to get a sense of how you will perform. So the resume should detail what you have accomplished for your prior employers. I am happy to review your resume and give you guidance on strengthening it.
4. Consider volunteering with organizations in your town where you can get practical experience doing what you do well. Volunteering also gives you the chance to further build your network and increase the awareness of your abilities to folks who could be a factor in referring you to paying gigs.
5. Also, please take some time to read the prior Q&A on the PRSA Job Center site. There are some 300 questions with answers that include strategy, tips and tactics for having a successful job campaign.
I look forward to reading your resume.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 490 |
06/15/2011
5:26 p.m. |
Thomas Reeves
I have a BA in Communications and an MA in Communication & Leadership Studies. I have a great job with tremendous potential for future growth, but it is with a public agency. Along with working for a public agency, the salary is low and there is no consideration for salary increases based on advanced degrees.
My question: do you have any suggestions for how I can keep my current job and get a second job in order to make a little more? Any specific 2nd job recommendations for use of the MA?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Thomas:
Given what you describe as a terrific environment with great future possibilities, my recommendation would be to either try to expand your current responsibilities into new and additional areas that may warrant an increase in salary or consider a part time role in freelance work. Here are some thoughts for each.
Expansion of responsibilities:
1. Take a hard look at your current organization for opportunities to expand what you do.
2. Are there functions that the organization currently does not perform that could add significant value to achieving the business objectives?
3. If so, put together a strategic plan for developing and implementing the new functions and present it to senior management along with a budget.
4. You might also consider volunteering for a roles that perhaps no one prefers to do. By showing initiative, you may well get the attention of senior management for a fster career track.
Freelance:
1. If you are a member of PRSA, chances are you have a robust network. Start chatting with some of your closest connections about your availability for freelance gigs.
2. There are a number of web sites to which you can belong to offer your services as a freelancer. Sites include www.elance.com; www.freelancewriting.com; and www.freelancedaily.net. There are others and a search on Google for "freelance gigs" or "freelance writing" will provide a list.
3. Get active in meet ups which are often good events to meet and expand your network. For venues in your town try searching at www.meetup.com.
4. Also, check with your alma mater to see if there is a jobs board that may offer freelance work for alumni.
All the best in your search,
Gerry Corbett, APR, Fellow PRSA
|
| 488 |
06/14/2011
1:51 a.m. |
DW
I graduated in 2002 with a BA in print journalism and never looked back- until now. I'm not impressed with what's happening in print journalism and want to transition out. I want to combine my writing skills with an interest in SEO and web metrics - but I'm not sure how to locate the right jobs. Where should I look/network?
Moreover, my resume reflects that I'm an awesome reporter - but how do I get people to consider me for other things without agency experience?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
DW:
Therein lies the dilemma. The current job market is the worst its been in years and the business is morphing in ways no one could have predicted. In this environment we all are in a position to reinvent ourselves. The first step is to recast your resume to highlight those skills that are applicable to public relations. Here are some thoughts:
1. Tightly target to your audience. If your resume is directed to the CEO, use terms that resonate with the CEO or whatever is the management level be it CFO, CAO, engineering manager, CMO, etc. Put your mind into that of your target, imagine what he or she is thinking, and use words that are relevant and meaningful.
2. Quantify and qualify. Think long about every job you have had and get granular. Consider every time you hit the goal or went past go. Companies want to know that you are able to go for the long ball or measurably move the needle. And if you have details, elaborate. Sit down in front of a piece of paper or a blank screen and do a data dump on every single hit you have ever made. Write down the details and the quantities. If you saved a million dollars by re-engineering some reporting process, write it down.
3. Tell a story to communicate what you have done. Everyone loves a good story, well told. Make your accomplishments come to life by employing words that are action oriented, vivid, creative, bold, and true.
4. One size does not fit all. Your hit rate is likely to be higher if you customize the resume based on the actual job spec, the hiring manager’s profile, and the company type. So create and maintain a library of all of your accomplishments for every job you have ever held.
5. Lastly, network, network, network. About 80% of folks landing today are doing it through the network. So if you have a network expand it. If not, get busy building one. Also consider joining PRSA, which is the world's largest organization of PR pros. The organization is friendly and helpful.
|
| 487 |
06/12/2011
8:09 p.m. |
Tara
I graduated with a degree in Broadcasting in May 2010, and received a PR internship a few months later. Now, I'm trying to find a permanent, full-time position, but after several interviews and moments that felt like "The One", I always come up as the "second choice." I'm becoming terribly discouraged, and don't know how to change up my job search. I've been applying to positions via job boards and trying to network, but haven't had much luck. Help!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Tara:
A successful job campaign requires a positive attitude and outlook and a compelling resume. There are a number of things you can do with your resume to enhance your chances of success.
1. Tightly target to your audience. If your resume is directed to the CEO, use terms that resonate with the CEO or whatever is the management level be it CFO, CAO, engineering manager, CMO, etc. Put your mind into that of your target, imagine what he or she is thinking, and use words that are relevant, meaningful, and able to hit the right nerve.
2. Quantify and qualify. Think long and hard about every job you have ever had and get granular. Consider every time you hit the goal, went past go, or kicked a field goal. Companies want to know that you are able to go for the long ball or measurably move the needle. And if you have details, elaborate. Sit down in front of a piece of paper or a blank screen and do a data dump on every single hit you have ever made. Take as much time as you need, but write down the details and the quantities. If you saved a million dollars by re-engineering some marketing process or technique, write it down.
3. Tell a story to communicate what you have done. Everyone loves a good story, well told. Make your accomplishments come to life by employing words that are action oriented, vivid, creative, bold, and true. If you pitched, sold, and helped effect a major feature article on your firm’s latest gadget in an important publication, explain the challenge and final result in words that are colorful and compelling.
4. One size does not fit all. Your hit rate is likely to be higher if you customize the resume based on the actual job spec, the hiring manager’s profile, and the company type. So create and maintain a library of all of your accomplishments for every job you have ever held. With a readily accessible library you can then select appropriate examples of your achievements depending on the job description.
All the best,
|
| 486 |
06/08/2011
5:16 p.m. |
Robbye Appling
While PR has not been included in my title for the last decade plus, it has certainly been a component of my job along with project management, planning, working with third-party vendors, etc. For the past two years, I have also owned my own communications company. I have decided to look for a corporate PR job, but am having no luck getting an interview. Should I use a chronological or skills-based resume?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Robbye:
Reverse chronological order is what companies prefer. Employers can easily track a candidate's career progression. Skills based or functional resumes are often seen as a method to obfuscate spotty employment.
So here are some actions to consider:
1. The resume is about your character, personality and ability. Give it life by using action words that paint a picture of who you are and what is your value.
Excite your audience. Do not make the resume a boring recitation of the tasks that comprise the jobs you have held. No one cares. And no one will hire you based on the job functions. They will only hire you if you fit the bill, can move the needle and suit the organization’s culture.
2. Be creative and convincing in telling your story. Do not just list your jobs like some accounting table. Use story telling techniques to weave the facts about you and the most interesting and important accomplishments of your career.
3. Take the high road and make the glass half full not half empty. Sure you may have had challenges in your career. In every phrase and every sentence keep the tone upbeat and reflective of your positive attitude about your success and the great job you have done for your bosses and employers.
4. Make the resume fit each opportunity. No two jobs are exactly the same. So do not use the same resume for every position that looks interesting. Take the time to digest the job spec and tailor the resume appropriately. I know, it may feel like work but if you take the time to target your chances of snagging an interview are greater.
5. Leave out skills, hobbies and references. There is a time and place for everything.
6. Grab their attention with your cover letter. It should not be a repeat of the resume. Say something startling and provocative that opens the door to your resume. Study the job spec and the company. Is there something you can add to the firm that no one else can?
All the best,
Gerry Corbett |
| 485 |
06/08/2011
4:57 p.m. |
Kathy
I have a BA in Psychology/Child Devt, but have experience as a secretary/admin asst, and a teaching asst. I love working with people/children, but would also really like to work in training. Put me in front of a large room and I'm all set. How do I find a mentoring program, or which jobs would I apply for? I live in RI, but have lived in TX, so would consider a move back to a large state.
Thank you:)
Kathy |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kathy:
You need to get out in the marketplace and experiment. The best way to evaluate your prospects for any role in the field of public relations or training is to do research into the field, associate with folks already in the field and assess your own abilities and passion. Clearly you have a passion for training and speaking.
Here are some action steps you might consider:
1. Check the Learning tab at the PRSA web site at www.prsa.org and look for a PR boot camp somewhere in travel distance to where you live. Enrolling in a PR boot camp will give you working knowledge of the PR profession and what it entails as a PR professional. You may also want to do the same with The American Society of Training at http://www.astd.org/.
2. If you feel you have the aptitude and a strong interest in the either field, consider pursuing an advanced degree. But do not make the decision until you have had time to get exposure to the field through a boot camp and perhaps associating with professionals in your town.
3. Investigate the activities of the local PRSA or ASTD Chapter in your city. Take time to attend Chapter events and meet professionals that are actively working in the field. Try to connect with a couple of professionals and see if they would be will to let you shadow them for a day or two so that you can get a good sense of working day to day in the field.
4. If you have an affinity for writing, try taking a couple of writing courses as a way of enhancing your writing abilities. Writing is one of those core competencies that is key for a successful PR career.
5. If you are currently working in child development, you may want to discuss your goals with HR folks in your firm. Otherwise see if there is a way to marry your capabilities in child development training and public relations.
6. Consider volunteering with a non profit organization in training or PR.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 483 |
05/26/2011
5:01 p.m. |
Regina Snyders
Dear Mr. Haynes,
I have spent my professional life working as an interior designer. In the late 1990's I wanted to work in public relations and got an administrative job with an Investor Relations company in New York City. I have since woked within the Interior Design Field and would like to try an make a career change back into the PR Industry. I have a Liberal Arts Degree from University of Iowa. Will it be neccessary for me to have further schooling in marketing or public relations?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Regina:
Mr. Haynes is not available this week. So I am happy to provide some perspective because it is a question I have seen several times this week.
The best way to evaluate your prospects for a role in the field of public relations is to do research into the field, associate with folks already in the field and assess your own abilities and passion for PR.
Here are some action steps you might consider:
1. Check the Learning tab at the PRSA web site at www.prsa.org and look for a PR boot camp somewhere in travel distance to where you live. Enrolling in a PR boot camp will give you working knowledge of the profession and what it entails as a PR professional.
2. Take some time to digest the information on this web site, which will also give you a sense of what is involved in working as a PR professional.
3. If you feel you have the aptitude and a strong interest in the field, pursuing an advanced degree in PR is certainly a reasonable pursuit. But do not make the decision until you have had time to get exposure to the field through a PR boot camp and perhaps associating with PR professionals in your town.
4. Investigate the activities of the local PRSA Chapter in your city. Take time to attend Chapter events and meet professionals that are actively working in the field. Try to connect with a couple of professionals and see if they would be will to let you shadow them for a day or two so that you can get a good sense of working day to day in the field.
5. If you have an affinity for writing, try taking a couple of writing courses as a way of enhancing your writing abilities. Writing is one of those core competencies that is key for a successful PR career.
6. If you are currently working as a designer for a large firm, you may want to discuss your goals with PR pros in your firm. Otherwise see if there is a way to marry your capabilities in interior design with public relations.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 481 |
05/25/2011
2:19 a.m. |
Lauren Young
I have my BA in psychology but I have been working in this field for 5 yrs now and I am not satisfied. I have done some part-time work for a few pr companies and it was very fun and I love working with people and talking to them about the product. I want to change my career to PR. What is a good way to break into this field?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Lauren:
The best way to evaluate your prospects in the field of public relations is to do research into the field, associate with folks already in the field and assess your own abilities and passion for the PR industry.
Here are some action steps you might consider:
1. Check the Learning tab at the PRSA web site at www.prsa.org and look for a PR boot camp somewhere in travel distance to where you live. Enrolling in a PR boot camp will give you working knowledge of the profession and what it entails as a PR professional.
2. Take some time to digest the information on this web site, which will also give you a sense of what is involved in working as a PR professional.
3. If you feel you have the aptitude and a strong interest in the field, pursuing an advanced degree in PR is certainly a reasonable pursuit. But do not make the decision until you have had time to get exposure to the field through a PR boot camp and perhaps associating with PR professionals in your town.
4. Investigate the activities of the local PRSA Chapter in your city. Take time to attend Chapter events and meet professionals that are actively working in the field. Try to connect with a couple of professionals and see if they would be will to let you shadow them for a day or two so that you can get a good sense of working day to day in the field.
5. If you have an affinity for writing, try taking a couple of writing courses as a way of enhancing your writing abilities. Writing is one of those core competencies that is key for a successful PR career.
6. When you get the time read the Q&A on this site as many of the mentors here have provided some excellent recommendations for folks who want to break into the field. Another resources is the blog http://prjobcoach.blogspot.com.
All the best as you ascertain your interests in public relations.
Gerry Corbett, APR, Fellow PRSA |
| 480 |
05/22/2011
10:22 p.m. |
Zelda
Im currently doing my matric this year, im having problems choosing a career for my self, my subjects are Maths lit,Business Studies,Econimics, Tourism... Which career would you recommend for me, I love working with people and helping others.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Zelda:
Based on the information you have provided it really is a challenge to make a recommendation to you regarding a career choice.
However, you have provided a clue when you say that you love working with people and helping others.
My recommendation is to look within yourself for an answer or at least a direction on your career path. Time and again, I counsel people to think long and hard about what is their passion or what are their passions. Some folks have one. Some folks have many.
If you are able to identify what are your passions, this can be excellent self guidance for choosing a career direction. Let's face it, if you can do what inspires you for a living, it likely will not seem like work.
So here are some questions for you.
1. What activity (or activities) gives you a sense of personal accomplishment and satisfaction
2. What are your two or three best skills (e.g. writing, presenting, tinkering, etc.)
3. What skills do your friends and family most recognize you for?
4. What are your best academic subjects/
Consider all of these questions. And if you are able to answer them all, see if there is a pattern to the skills. If so, this will likely give you some direction to following your passions in your future career.
All the best in your deliberations,
Gerry Corbett, APR, Fellow PRSA
|
| 479 |
05/20/2011
3:22 p.m. |
Andrea Mowery-Donahue
Good Afternoon,
I have recently moved to NYC and am currently searching for career opportunities. So far, I have applied to many organizations and companies through various job boards but, I haven't been able to snag an interview with my ideal position yet.
Are there networking opportunities that I am missing out on that would help me in my job search?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Andrea:
I understand your dilemma. The unfortunate fact is that job boards yield very little return on investment. In today's job market, roughly 70% of people who are landing jobs are doing so as a result of their networks. My recommendation therefore is to start working on building your network as part of your job search campaign. Here are some actions to consider:
1. Make certain that you have a compelling and accomplishment focused resume. Feel free to read one of my latest postings on resumes. http://www.talentzoo.com/news/You-Are-What-You-Achieve-Four-Tips-to-a-Better-Resume/10180.html
2. If you have not already done so, consider using one or more of today's social media platforms like Linkedin or Facebook to institutionalize your network.
3. Networking means both connecting and collaborating with people in person as well as through other channels like the phone.
4. Join and be engaged with organizations that share your vision, career aspirations, professional affiliations and interests. This is one of the most useful ways to network and let people know who you are and what are your abilities.
5. Invite every person with whom you come in contact to join your network on your preferred platform. By institutionalizing your connections, you need never worry about updating their contact information and you will always have a direct connection to them.
6. Reach out and help someone. Networking is a two way street. Networks operate effectively if in fact you use them to help others as well as to ask for help.
7. Go pro bono. While you are looking for gainful employment, consider volunteering in your community. There are likely several non profits who could benefit from your experience and abilities. Volunteering is also a great way to get further experience and build your network.
Please let me know if you have any further questions.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 478 |
05/16/2011
1:10 p.m. |
Nicole
I need to locate a local Headhunting Agency in the Western New York area, specifically devoted to Public Relations, Marketing in the positions. I have been the Public Relations field for over 4 years now and would like to explore possible options that are currently available in PR in my area.
Does anyone have any names or referrals that I might be able to contact in this area that would asisst me in securing a new position?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Nicole:
As I have noted in this Q&A forum previously, headhunters do not work for job seekers. Headhunters work for companies who are seeking to fill positions.
It is important to bring your credentials to the attention of headhunters. But they will only respond if you fit the requirements for the client company. Feel free to go to http://www.prjobcoach.com. There is a list of headhunters on the site.
Bottom line though, you need to have a compelling resume that focuses on what you have accomplished for your former employers. You also need to have a solid network of friends and colleagues who are willing and able to provide guidance and counsel to you in your career campaign.
You also need to be found in cyberspace through channels like Google, Linkedin and Facebook for example. So my advice is to peruse the Q&A on the PRSA job center which will give you extremely valuable tips and tactics on your career search.
Also, PRSA is and can be an invaluable resource in your career campaign. Get involved in your local chapter. Meet fellow professionals who have the type of jobs you seek. Chances are your fellow PRSA pros will go out of their way to help you.
All the best in your search.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 476 |
05/16/2011
3:00 a.m. |
Tamara
I have a BA in Communication and a a minor in International Relations from an accredited university in london, I graduated in 2007. I dont have internship, do you think I could enroll in a college for public relation and communication classes to be able to intern? If not what are my options?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Tamara:
As you already have a degree in communications, I am not certain that enrolling in college just to get an internship is necessarily advisable.
My recommendation would be to launch a rigorous campaign to seek full time employment in public relations. An effort like this likely will entail the following:
1. A compelling resume that outlines your work experience and accomplishments, academic credentials and other facts that speak to your involvement in professional and pro bono activities.
2. Develop and expand your network focusing on people with whom you have worked, colleagues and friends, and other people with whom you have had collaborations/affiliations. In today's tight job market, the key to successfully landing a position in PR is highly dependent on your network. Also, it is advisable to use one or more of today's popular social infrastructure platforms like Linkedin, Facebook or Plaxo as a way of institutionalizing the network.
3. Consider volunteering with non-profit organizations who could use the help in public relations. Going pro bono while you have a job campaign underway is an excellent way to get practical experience, as well as a good technique to build your network.
4. Get involved and connected with organizations like the Public Relations Society of America, which is one of the largest professional organizations of PR professionals. It is a great way to network, further develop your professional skills and learn where the opportunities might be from a career point of view.
5. And if you have not already done so, become familiar with social media channels like Twitter, Facebook and Linkedin, etc., which can be a great source of information about career opportunities and networking.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 477 |
05/16/2011
2:37 a.m. |
Steven Silverman
I would like to know how to enter the Public Relations field. I have not worked in this field. Also would a advanced degree be good?
Respectfully,
Steven Silverman
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Steven:
Like many things, it just depends. For example, what are your academic credentials, how are your writing skills, and what type of experience have you etc., are just a couple of the questions I would ask.
For purposes of your question, I will assume that you have a bachelors level degree and some experience working. If that is not the case please let me know. In the meantime, consider the following steps.
1. Check the Learning tab at the PRSA web site at www.prsa.org and look for a PR boot camp somewhere in travel distance to where you live. Enrolling in a PR boot camp will give you solid working knowledge of the profession and what it entails as a PR professional.
2. Take some time to digest the information on this web site, which will also give you a sense of what is involved in working as a PR professional.
3. If you feel you have the aptitude and a strong interest in the field, pursuing an advanced degree in PR is certainly a reasonable pursuit. But do not make the decision until you have had time to get exposure to the field through a PR boot camp and perhaps associating with PR professionals in your town.
4. Investigate the activities of the local PRSA Chapter in your city. Take time to attend Chapter events and meet professionals that are actively working in the field. Try to connect with a couple of professionals and see if they would be will to let you shadow them for a day or two so that you can get a good sense of working day to day in the field.
5. If you have an affinity for writing, try taking a couple of writing courses as a way of enhancing your writing abilities. Writing is one of those core competencies that is key for a successful PR career.
6. When you get the time read the Q&A on this site as many of the mentors here have provided some excellent recommendations for folks who want to break into the field. Another resources is the blog http://prjobcoach.blogspot.com.
All the best,
Gerry Corbett |
| 475 |
05/13/2011
1:37 a.m. |
Lindsay
Good Afternoon,
I am a Canadian whose husband has been offered a job in NYC. His visa sponsorship does not allow for me to obtain employment unless a potential employer sponsors me as well. Where would you suggest looking for opportunities who would be willing to sponsor a NAFTA visa? (All that is required is a letter confirming employment) I have four + years expereince in marketing and have just graduated with high honors from a graduate PR program.
Thank you,
Lindsay
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Lindsay:
I would recommend that you make a list of Canadian companies that operate in New York as a starter. And you can likely visit the Consulate of Canada to inquire about such a list.
To be honest, even though there is some improvement in the job market, there is a high number of public relations people in the U.S. actively seeking employment. So this group is your likely competition. And many companies will not likely sponsor an employee unless there is some very compelling skill set that they are urgently seeking.
In addition to the above, you would do well to join PRSA and get engaged with the local chapter. As people come to know you and appreciate your skill set, there is a likelihood that you can learn about job opportunities through your networking with fellow colleagues in PRSA and in other venues.
Feel free to peruse this list of Q&A for other ideas, which the PRSA mentors have put together during the last several years.
All the best on your new home and your job campaign,
Gerry Corbett, APR, Fellow PRSA
|
| 474 |
05/11/2011
7:12 p.m. |
Kevin
I am a journalist with about 7 years of experience in television production, who is looking to make a transition into PR. I have learned and performed a lot of skills that I think will help me in a PR setting, and I am trying to figure out which resume style to use for a "journalist-transitioning-into-pr" resume. I have heard that a functional resume may be the best, but do you have any recommendations for me?
Thanks,
Kevin
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kevin:
In my opinion, a reverse chronological resume is the optimum. Here is why. It smoothly and logically communicates your career history and provides a sense of growth and progress. Now about how to migrate from journalism to PR, here are some thoughts.
1. Enroll yourself in a PR bootcamp. Check the professional development site of PRSA, or other professional communications organizations Web sites.
2. Focus your resume on your core writing skills and other abilities that can have a bearing on a role in public relations.
3. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA chapter.
4. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook.
5. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions.
6. Pick up a couple of books on public relations and read them. You can get some recommendations at Amazon.
7. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Google Profile, Twitter, Ning, etc. etc. Make sure the information is accurate and says what you want.
I would be happy to take a look at your resume if it would be helpful.
All the best in your transition,
Gerry Corbett, APR, Fellow PRSA
|
| 473 |
05/02/2011
3:19 p.m. |
Lindsey Scheltema
I am new to the PRSA website. I am a senior at Franklin University (Columbus,OH) and majoring in Public Relations. I am looking for an internship or short term job overseas and they do not have any overseas contacts but my adviser suggested your website. Any suggestions?
Thanks!
Lindse
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Lindsey:
I am not specifically aware of any international resource for overseas interships. But here are some thoughts.
1. I believe that you will need to use your research skills to identify US firms that have international operations who may have a need for expatriate interns.
2. You may also want to do a search on Google and Bing for international internships. But beware of scams and investigate thoroughly.
3. Also try posting your request on a couple of social infrastructure sites like LinkedIn, Facebook and Twitter.
To be frank, several companies with whom I am familiar do not offer overseas internships because of the inherent risks.
All the best in your search.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 472 |
04/28/2011
10:38 p.m. |
Katie
I keep seeing advice, over and over again, that job seekers/early career professionals need to have a good "on-line reputation" or, essentially, good search results from Google. My problems is that my name (first and last) is fairly common. Nothing bad comes up when you Google my name, or any version of it, but nothing about ME comes up at all. (the only thing I can find is my linked in profile). How important is it that companies be able to find you on a Google search?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Katie:
Your concern is well founded. Fact is we are living in a knowledge society where the Internet is the world's encyclopedia. And if you cannot be found your challenge is formidable. There are however ways in which you can elevate your presence on Google and other search engines. I have counseled a number of folks on some techniques you can employ.
1. First step is to read this post https://www.bluesteps.com/blog/6-Essential-Techniques-to-Gain-Online-Exposure-to-Executive-Recruiters.aspx
2. To address the issue with your name, consider including your middle name on all social media platforms you employ, including LinkedIn, Facebook, Plaxo, Ning, etc., as well as databases where you are listed.
3. If you have a particular professional passion, consider blogging and tweeting. Both of these techniques are included in search streams and your content will be included and ranked.
4. Sign up for accounts on Slidesshare.com and VisualCV.com. Once you have accounts populate them with your content including your CV and presentation on you. For example, Slideshare allows you to feature/upload presentations you have produced. So put together a PowerPoint presentation on yourself including a portfolio, convert it to a PDF and then upload it to your account. Then incorporate that presentation in your Linkedin profile following the directions provided by Linkedin.
5. Also you might also consider commenting on blogs and other content where you can add value to the cyberstream of information, knowledge and wisdom.
Be diligent about these suggestions and you are likely to start seeing results in the next two or so months.
All the best,
Gerry Corbett, APR, Fellow PRSA
3. |
| 471 |
04/26/2011
6:33 p.m. |
Alli
I graduated w/ a B.A. in Comm- PR 09. I work for a non-profit (event logistics & project management) and have had marketing/PR internships.The organization has been good to me however there is no room for growth, besides my passion is tv/film/entertainment PR.I was offered an 'entry-level' position for a celebrity publicists, but the salary is 10K LESS than my already low salary.Changing careers require a pay cut but as a person who has a degree and LOTS of work experience should i keep looking?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Alli:
The tone of your letter suggests that you may already know the answer to your question.
Consider that we are still in one of the worst job markets in recent years and it is not clear when the job market will return to days of old. Also three facts you point out in your note are telling in themselves.
1. Your passion is tv/film/entertainment
2. There is no room for growth in your current gig
3. You have a job offer on the table in "celebrity PR"
Analyzing the situation, my recommendation is to go with your passion. You may have to take a cut in compensation but the ability to work in an area that you love, likely has immense value in terms of growth and job satisfaction.
Waiting for the best gig to come along may require extreme patience. You need to make a decision that will get you closest to your goals and passion.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 470 |
04/26/2011
6:25 p.m. |
Kay
I am trying to transition into a career in public relations. I have a Master's degree in Professional Writing. I have lots of general business experience mostly in banking. How can I make myself look like an attractive candidate without any actual PR experience aside from some internships I did over 15 years ago? Should I include those internships on my resume?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kay:
One of the core competencies for a role in public relations is to be an accomplished writer. So you have an edge and should exploit it in your resume, portfolio and online presence. While your internships are likely valuable, the past is prologue.
Here are some suggestion for getting started on making the bridge to a career in PR.
1. Join PRSA and get engaged in your local chapter and its members. This will give you exposure and access to folks that are doing what you may want to do as a new career.
2. Check the local PRSA chapter web site and that of the National HQ of PRSA under the "Learning" section to see if there is a PR Bootcamp in your local region or in a not too distant city. You will get a close hand look at how PR functions today and be able to ascertain if it is the type of career that is attractive to you.
3. As you meet and network with folks in areas like financial services PR, look for one or two pros who may be willing to be a mentor for you and allow you to shadow them as they go about their PR duties.
4. Take a look at your current employer and see if there is an opportunity to migrate to a communications role or at least volunteer part time in the organization's communications department.
5. Once you have ascertained that PR is for you, identify firms that are involved in the banking work you currently do to see if they have communications department which could benefit from your breadth of experience as a general business person.
6. Consider volunteering with non profits who could benefit from someone with your depth of experience.
7. Put together an online portfolio that highlights your writing abilities and experience.
8. Tailor your resume to aspects of PR in which you have been involved in your current and past positions.
This may take you some time to migrate but could well be a solid path of career growth for you.
All the best and let me know if you have any other questions.
Gerry Corbett |
| 469 |
04/22/2011
12:56 a.m. |
Rick Hill
Just applied for a Director job with a large corporation; they insist I provide my Social Security number on the application. I don't want to do this and it makes no sense since I haven't even been interviewed yet. There's no way to contact them, no HR numbers or emails. I've considered just putting in some numbers like 111-22-3333 just to get my application to go through. Should I do that? What is your advice?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Rick:
To be honest, it is now standard practice for companies to request social security numbers on job applications. Most companies subscribe to services offerec by firms like Taleo to process resumes. And the fact is that a social security number is essential in a company's ability to weed out employees that may not be legitimate of appropriate.
My advice is if you want to be considered for a position and you are applying online, include your social security number. The companies who collect that type of information are obliged to keep your number confidential. If you suspect that the company is not legitimate, do not apply.
Instead, use you network to help validate the authenticity of the company to which you want to apply. Also, consider reaching out to fellow PRSA members to help validate the company's viability.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 467 |
04/22/2011
12:48 a.m. |
Eleanor Pierce
I'm currently working in marketing at a software company, doing a little bit of PR work. I'd love to get a better job in PR, and a friend suggested looking into a head hunter. I have no idea how to find a good one. Do you have any suggestions for tracking down an agency or individual? I recently moved to South Carolina, and don't have a lot of professional connections here. My previous industry was newspapers (and I'm never going back!).
Thanks so much,
Eleanor Pierce
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Eleanor:
Your friend was very well meaning. However, headhunters do not work for job seekers. Headhunters work for companies who are seeking to fill positions. It is important to bring your credentials to the attention of headhunters. But they will only respond if you fit the requirements for the client company. Feel free to go to http://www.prjobcoach.com. There is a list of headhunters on the site.
Bottom line though, you need to have a compelling resume that focuses on what you have accomplished for your former employers. You also need to have a solid network of friends and colleagues who are willing and able to provide guidance and counsel to you in your career campaign.
You also need to be found in cyberspace through channels like Google, Linkedin and Facebook for example. So my advice is to peruse the Q&A on the PRSA job center which will give you extremely valuable tips and tactics on your career search.
Also, PRSA is and can be an invaluable resource in your career campaign. Get involved in your local chapter. Meet fellow professionals who have the type of jobs you seek. Chances are your fellow PRSA pros will go out of their way to help you.
All the best in your search.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 466 |
04/18/2011
11:43 p.m. |
Monica Leftwich
OK I have a few concerns. First of all, I work on a military contract in public affairs. Because of the operations I am exposed to, I make a substantial amount of money. Hypothetically, lets say I STARTED, making 60k. I dont have much experience myself. Professionally, I have only been in this field for a couple years. What would be a realistic salary to ask for when looking for other jobs? And how can I express this in my resume? My not having alot of experience in public affairs/relations?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Monica:
As you wrote directly to me as well, I will pass on answering you here in this forum. Suffice it to say that migrating from the military to the civilian workforce is not unlike moving from one industry to another. You need to present yourself in a way that highlights your core skills and what value you can bring to your new employer.
I look forward to reading your revised resume as soon as you have put it in shape in the form about which we spoke.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 465 |
04/18/2011
1:35 a.m. |
Juliana
I am an American who has been working in Asia for 8 years, mostly in financial internal comms. I would like to move back to NYC but I'm not sure how to find a position all the way from Hong Kong. Can you recommend a resource where I can find recruiters who deal with communications for financial service companies? I've been gone so long I have no idea how the US job market works! Is it possible to find positions with companies directly? Any advice is appreciated!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Juliana:
The PRSA Jobcenter is a good place to start your search. The Job Center posts a fair number of available positions, some of which are based in New York. But before you start applying make sure that you have a compelling resume that tells a compelling story about your experience. And by the way, eight years in financial services is great experience.
And while search firms are important to be in touch with, they are but a small part of the job campaign equation.
Here are some recommendations and resources that can be helpful to you moving forward.
1. Resumes in this market should be about accomplishments not just a description of the jobs you have held. Make certain that your accomplishments are both quantitative and qualitative. Companies today want to know how you have helped your employers accomplish their goals.
2. Tap into your network for assistance and counsel. If you do not have a network start building one. It has been estimated that 70% of people who land jobs today are doing it as a result of their network. If you are a member of PRSA (and you ought to take advantage of the world's largest network of PR pros) start networking with financial PR pros in New York to get a sense of the hiring environment. A letter of introduction accompanying your resume asking for advice could well yield some leads.
3. Also you may want to query your current employer to see if there is an opportunity to transfer to New York. I suspect that many of the large financial institutions in Hong Kong have operations in NYC.
4. If you are not already on some of the social platforms like Linkedin and Facebook, both of those sites have become fodder for recruiters and HR reps when they are searching for particular skills. Social platforms have become critical sites to be seen and found.
5. Also, a list of job boards and recruiters can be seen at http://www.prjobcoach.com.
All the best on your job campaign
Gerry Corbett, APR, Fellow PRS |
| 462 |
04/17/2011
12:43 a.m. |
Johana
I have some job experiencie in my origin country, how can I show that Im willing to accept a flexible job in order to get experience for taking off my profesional carreer in the US but without 'giving away' my time and knowledge?? where should I start? any tips??
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Johana:
Searching for a position in today's market starts with three things - a compelling resume, a solid network and patience. From your note it seems that you have some solid experience in your home country but none in the U.S. Under this circumstance you need to focus on putting forth your most valuable skills and matching them to the appropriate type of job. In your particular situation consider these recommendations:
1. Draft a resume that focuses on your bi-lingual capability and your accomplishments in each job you have held. In the accomplishments, tell how you have helped each employer accomplish their goals. The accomplishments should be both qualitative and quantitative.
2. Identify what jobs would be most appropriate for you in the U.S. given your background in another country, culture and language. Perhaps look at companies that may require the language skills you possess as well as the knowledge you have of your own country.
3. Start building a network of people who hold jobs similar to those in which you have an interest. Part of your success in building a network is to meet with people in person through your membership in PRSA and at PRSA Chapter events and meetings.
4. Identify one or two professionals in your network who would be willing to mentor you.
5. Institutionalize your network by employing platforms like Linkedin and Facebook, where people in your network keep their own information up to date. Also join groups on Linkedin that are related to the PR field. For example, PRSA has a rather large Linkedin group of members and there are other PR related groups where you can share information on the field and and the profession.
6. Consider volunteering with interest groups or community organizations who can benefit from your knowledge and abilities. This really is a very practical and worthwhile means to gain experience and build your network.
All the best in your search,
Gerry Corbett, APR, Fellow PRSA |
| 464 |
04/16/2011
7:59 p.m. |
Mark Amorosi
Is there anyway to put a dollar value on earned media? I get a pretty fair number of placements in local media for my local employer.
I realize one could actually get the media kits of different outlets and figure from the ad rates they charge, but this seems like it would be very time consuming especially since, like most communications professionals, I am busy. Is there a formula I can use or an average I can use to work some really relevant numbers into my resume? Thanks.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Mark:
You pose an interesting question and one that has long been a topic of debate and discussion among public relations professionals.
The fact is there is no scientific methodology to put a price on the value of news coverage. It really depends on the kind of value that it adds to an organization and what effect results from the placement. You could certainly apply the advertising value but that is rife with confusion and uncertainty.
For purposes of the resume, my recommendation is to address the impact that an article had on the organization and its constituencies and/or its activities. Here is an example of an accomplishment that would be appropriate for a resume.
"The city of South Fork and its 3,000 residents approved the permitting of a new shopping center as a result of three articles in the South Fork News generated by my diligence and perseverance in convincing the editorial board that the project would be an economic boon to the community."
When writing accomplishments for the resume, here are a few solid rules of thumb:
1. Keep it real and authentic
2. Quantify and qualify whenever possible
3. Let the accomplishment tell a story of what you achieved
4. Keep it succinct and compelling
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 460 |
04/14/2011
2:55 a.m. |
Heather Hunt
Hi I'm a senior corporate communications executive recently arrived in NY from Sydney, Australia where i was a Head of Communications for the federal government in eHealth.
While I await my work permit (my husband was transferred), is there a useful way i can prepare to develop my career further in the US? Id like to work full time in health public affairs. I have joined the PRSA and was thinking of Accreditation? Would you recommend an international person getting PRSA accreditation?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Heather:
Welcome to the U.S. And the short answer is absolutely. For more information, click the "Learning" link and then the "accreditation" link which will help you through the requirements and what you need to go through the process. The benefit of doing it are many:
1. Personal satisfaction and accomplishment
2. Recognition as a mark of distinction
3. A solid refresh on your PR skills
4. A great avenue for networking
5. Broaden your skills and enhance your personal brand.
Please let me know if you have further questions. Bottom line: my recommendation is unequivocally yes.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 458 |
03/31/2011
2:35 a.m. |
Daniel Hernandez
I am interested in making a career transition into some form of communications (possibly PR, community communications, or healthcare communications). I earned a BA in Communications with a minor in Business in 2004. Thereafter, I earned a MA in Communication Disorders 2007 and I am currently a Speech-Language Pathologist but I am unsatisfied with my current career field and I would like to get some advice on how to go obtain the skills and experience I need to make the transition?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Daniel:
You have an interesting academic track and perhaps your current experience would add some important perspective to a communications role, particularly your pathologist background. In fact, I might venture to say that health care PR might be an avenue for you to pursue.
So here are some suggestion for getting started.
1. Join PRSA and get engaged in your local chapter and in the Health Care Academy. This will give you exposure and access to folks that are doing what you may want to do as a new career.
2. Check the local chapter web site and that of the National HQ of PRSA under the "Learning" section to see if there is a PR Bootcamp in your local region or in a not too distant city. You will get a close hand look at how PR functions today and be able to ascertain if it is the type of career that is attractive to you.
3. As you meet and network with folks in areas like health care PR, look for one or two pros who may be willing to be a mentor for you and allow you to shadow them as they go about their PR duties.
4. Take a look at your current employer and see if there is an opportunity to migrate to a communications role or at least volunteer part time in the organization's communications department.
5. Once you have ascertained that PR is for you, identify firms that are involved in the work you currently do to see if they have communications department which could benefit from your breadth of experience as both a former speech pathologist and a PR pro.
6. Consider volunteering with non profits in the healthcare space who could benefit from someone with your depth of experience in the industry.
This may take you some time to migrate but could well be a solid path of career growth for you.
All the best and let me know if you have any other questions.
Gerry Corbett, APR, Fellow PRSA |
| 457 |
03/30/2011
2:02 a.m. |
Heather Holtschlag
I am currently a stay-at-home mom, and I have more than 15 years of experience in the healthcare public relations industry. I am looking for freelance opportunities within this industry and wondered if there were any specific resources I should look into. I also followed my passion for fitness and earned my fitness trainer certification, so I also am looking into opportunities to combine the two fields, ie, a PR specialist for a fitness facility, for example.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Heather:
The surest means of attracting freelance opportunities is to have a strong network where people know who you are, your value and your capabilities. The network also is a two way street and is only as good as your level of activity and engagement. So here are some ideas.
1. If you are not already a member, join PRSA and get active in the PRSA health Academy. Information is at http://www.prsa.org/Network/Communities/HealthAcademy/.
2. Get active in your local PRSA Chapter and get to know the people that make up its membership. Look for opportunities to meet people that are doing PR work in the health care industry. Associating with peers in the Health Care field will increase the liklihood of hearing of potential freelance gigs.
3. Given your passion for fitness and knowledge of health care PR, consider a topic for a blog that you are able to sustain. Creating your own content about your passion is a sure fire way of increasing awareness about yourself.
4. And do not forget to start populating Social Media Platforms like Linkedin, Facebook, Google Profiles, Twitter, etc. with information about yourself and your capabilities. Raising your ranking on Google can be an aid in raising your professional profile. And do not forget to make note on platforms like Linkedin and Facebook of your desire to build your business as a freelance healthcare PR pro.
5. In addition to a blog, look for opportunities to write for magazines and newsletters about subjects for which you are an expert. For example, combining your skills as a stay at home Mom, healthcare PR pro and fitness expert can be pretty powerful from a content point of view. Part and parcel of this is guest blogging on web sites that focus on such topics and content.
All the best in your journey,
Gerry Corbett, APR, Fellow PRSA
|
| 456 |
03/30/2011
12:05 a.m. |
Carrie
Bachelor's in Creative writing(short stories, social commentary, Art History, etc).
Writing articles on Blogspot, post notes on Facebook with favorable interest- Next level.
Making the steps to break away from pigeon hole clerical work.
Lacking formal experience- desire to pursue copywriting, market copy or related fields.
How can I bridge my budding talents towards this field with a late start?
Recently joined local PR/PRSA chapters. How can I get noticed? Field related courses?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Carrie:
You have taken an admirable first step by becoming a member of PRSA and the local PRSA chapter. PRSA has some 21,000 professionals and more than 10,000 student PRSSA members, all of whom are part of the world's largest network of public relations people. That is a good network to have. Combined with your academic background, you are on a good trajectory towards gaining a position in PR. Here are some steps you may consider to gain greater momentum.
1. Become active in your local PRSA chapter and get engaged in its activities including its monthly meetings.
2. Consider taking a PR Bootcamp, which will give you exposure to the day to day role of a public relations professional. Check with your local chapter for its professional development offerings or peruse the PRSA HQ site under the "Learning" link to see what might be available in your region.
3. Look into volunteering to assist local non-profit organizations in your community who may be in need of public relations help. Going pro bono will give you practical experience and allow you to build a portfolio of work you can use as evidence of your talent.
4. As you meet PR professionals, start building your network so that people will know you and understand your value to organizations. Roughly 70% of people who are landing jobs today are doing it through their networks. So start networking and collaborating with PR pros in your community.
5. If you have a passion for a certain topics consider blogging as a way of becoming more visible and further develop your writing skills. Also consider employing other platforms like Twitter, Quora and Linkedin.
6. Lastly, consider asking your current employer if you would be able to do some writing and other PR tasks for your communications department assuming your firm has a communications department.
Good luck and write if you have further questions.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 454 |
03/29/2011
11:44 p.m. |
Geovanni J
A recent article I read stated that the p.r. industry was expected to grow about 66,000 jobs by 2018. With such a spike. will it in your opinion truly be possible for all those individuals to be properly trained? As you all know well, public relations takes special training to be effective much like graphic design. How do you think this will impact the industry credibility as people "fall" into p.r. calling themselves publicists because they wrote a bad release and email blasted it out?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Geovanni:
I am not certain whether PR job growth of 66,000 jobs during a seven year period could be characterized as a spike. That said, the industry has a tremendous number of professional development programs underway at many organizations, companies and institutions, including the Public Relations Society of America.
In addition there are many universities and colleges who have public relations and related degree programs that are doing an exceptional job of preparing students for successful careers in PR.
Thank you for writing with your concerns.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 455 |
03/28/2011
2:46 p.m. |
AJ
I graduated with a BA in communications. Now, I want to narrow my communications focus to organizations concerned with environment, recreation or sustainability. I will have a couple years of experience doing that by the end of 2011. What should my next step be - grad school or another job? If grad school is worth it, should I beef up my science credentials (environmental studies) or my PR credentials (public relations) or somehow both (environmental comm)? Thank you!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
AJ:
Congratulations on your B.A. in Communications. Your next step really is a function of your passion and interest, which you have stated pretty clearly and that is organizations concerned with environment, recreation or sustainability.
Based on this, here are a few things you might consider:
1. Grad school is an interesting idea. You may well be better served by entering the workforce in your desired area and then go for a masters part time or investigate if your company will pay for you to get the masters.
2. If you already have a job in your area of interest, stick with it for at least three to five years. Company like consistency. And if you change jobs too often, this could be a red flag to a hiring manager.
3. Join PRSA and begin associating with members who are involved in the field in which you have an interest and passion. By building your network with individuals that work in the same area, you have a higher probability of learning about the opportunities available in the environment, recreation and sustainability.
4. In addition to the job you now have, also consider associating with groups or organizations that are involved in the enviroment, recreations and sustainability. Look for ways to get involved or to volunteer as a way of building your knowledge base and expertise.
5. Make sure you join Linkedin as a way of institutionalizing your network connections and reaching out to Linkedin Groups that share your passion and interests. Linkedin has many groups that cover a variety of disciplines, fields and job categories. Take advantage of it.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 453 |
03/24/2011
3:22 a.m. |
Vanessa Oliver
I received my BFA in Film and Television. I am currently preparing for my Masters in Communication.
*How useful is a Masters in Communication or Psychology for this field?
*Are there any internships or entry-level jobs I should consider for the time being? Specifically in the San Francisco Bay Area?
*Like film, does networking or "who you know", play a large role in the quality of the job or is it truly based on your merits? If so, where can I find these networking opportunities?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
See below. |
| 452 |
03/24/2011
2:11 a.m. |
Vanessa Oliver
I have a BFA in Film and am preparing to begin my Masters in Communication. Through my 5 years of working in Film and Television, I've gained a great interest in Public Relations. My only fear is my ability to compete amongst the elite, gathering the specific training required to mark myself as a reputable asset to any PR company. I only seek to find someone who can push me in the right direction. Someone who can evaluate my talents and achievements and assist me at least once a week.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Vanessa:
I have read your two part question and am happy to make some recommendations. It seems that you have a solid academic background and are continuing to pursue your studies. This is a good start. But to further help you assess whether PR really is the field of choice consider these actions.
1. Get involved in PRSA and the local Chapter in San Francisco. The web site is at http://www.prsasf.org. Start attending the chapter meetings and get to know the members and the chapter activities. This will give you window into what the field is and whether it holds some attraction for you as a career.
2. Consider enrolling in a PR Boot Camp, which the San Francisco PRSA Chapter periodically conducts. Information will likely be posted on the web site. If not take a look at the Learning tab on the main PRSA web site at www.prsa.org. There is a fair number of professional development activities that take place throughout the country and in other parts of California.
3. Get involved in pro bono projects where you can get first hand experience in various aspects of public relations. The Taproot Foundation in San Francisco is often looking for talented marketing and PR professionals to get involved in pro bono projects for Bay Area non profit organizations. The web site is at www.taprootfoundation.org.
Regarding your other questions:
*How useful is a Masters in Communication....? Useful if you have the time and resources.
*Are there any internships or entry-level jobs I should consider for the time being? Internships are generally done in connection with college course work. Few companies offer them to non-students
*Like film, does networking or "who you know", play a large role in the quality of the job or is it truly based on your merits? It is all about the Network. Collaborate with people, build a network and sustain it. The majority of job seekers today land as a result of the network.
All the best,
Gerry Corbett
|
| 451 |
03/24/2011
1:49 a.m. |
Shahnaz Khaja
What is the best way to find a mentor in the PR field? I have my B.A. in Communications in Public Relations but am struggling to find a gratifying job. At one time writing that cover letter and resume seemed easy. Now I am struggling and don't know if I am expressing my abilities in the way. Is there a mentor site for PR professionals? I would really like some feedback and advice. E-mail: skhaja@live.com
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Shahnaz:
Finding a mentor is certainly a wise action to take. And there are a number of ways to approach finding the right mentor or even several mentors. The PRSA job center has a number of mentors including me who would be able to provide counsel and advice to you. Here are some recommendations:
1. Take a look at the biographies of the mentors on the PRSA Job Center site to see who might best fit your idea of a mentor. You might want to base it on their area of specialty or the industries they serve.
2. If you have not already done so, start building your network of people who are already in the PR business and practicing PR. You may want to use one or more of the popular web based social platforms like Facebook or Linkedin in order to institutionalize your network.
3. If you are living in the U.S. consider joining PRSA which will give to access to professionals at the national and local levels. Get engaged with your local Chapter of PRSA and start attending the regular meetings where you can have the opportunity to meet and network with folks who are in the business of public relations.
4. Identify a few professionals who are in your town and set up regular informal meetings to understand what they do and how they approach their public relations roles. Also consider asking one or two of these professionals if it is possible to allow you to shadow them for several days so that you can get a first hand view of their daily jobs.
5. When you refer to the phrase "gratifying jobs" what exactly does that mean to you? Have you thought deeply about what aspects of public relations are most attractive to you? If not, take some time to really consider what are your passions and what aspects of public relations are most professionally satisfying to you. If you are able to capture the essence of that, then focus your search on those particular jobs that hold the most attraction.
Good luck with your search.
All the best,
Gerry Corbett |
| 450 |
03/17/2011
1:04 p.m. |
Aidah
Iam writing this from Uganda where the PR industry is still young,i graduated in 2007 and well have not been able to get a real job in Public Relations thus my lack of experience i am really intrested in Public Relations as it was my specialization.All i am asking for now is an online Mentor through this site say an hour or two a day.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Aidah:
We appreciate your dilemma. And we are very willing to lend a hand to you by way of occasional counseling and resume review.
However your request for an hour or two a day is more than we are able to provide given the demands on our time and the volume of inquiries we receive from around the globe.
I would like to suggest that you please take time to read the significant number of Answers that are provided on this site. https://www.prsa.org/jobcenter/AskTheExperts/. There is a significant amount of ideas, tips and tactics for successfully entering the public relations work force.
After you have read the information, please send me a note with specific questions that you may have along with your resume.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 449 |
03/16/2011
11:39 p.m. |
Neva Coon
Public relations are a primary importance in the position of Administrative Assistant to the Police Chief of a small town. Describe your knowledge and feelings about public relations methods and policies: Not sure how to answer this question that needs to be turned in with my resume. Do you have any suggestions?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Neva:
It sounds like you are applying for the position of Administrative Assistant and the hiring executives are seeking to understand your knowledge of public relations since the town views the function as important for the Police Chief.
I can make some suggestions to you but to be honest, the town is assessing your knowledge not mine.
My recommendation would be to do a little research on your own to understand why public relations is a vital aspect of the job of the Police Chief, including an essential part of the role of the Police Chief's assistant.
And you can start by doing a search on the PRSA website, which contains a wealth of material on the role and nature of PR. And with respect to this particular question, let me recommend a recent post on the PRSAY blog. Here is the direct link:
http://prsay.prsa.org/index.php/2011/01/20/reflecting-on-public-relations-role-during-tragedy/
Please let me know if you have any follow up questions.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 448 |
03/16/2011
7:05 p.m. |
John Connolly
Dear Mr. Corbett:
I am presently a special education teacher who had been a journalist for 11 years before that. My goal now is to make a transition into the PR field. I have two questions for you:
1. With my background, would you consider me marketable for the PR field?
2. What would be some good fields for me to pursue? I do have some experience in writing grants for non-profits.
Any help you can give me would be greatly appreciated.
|
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
John:
Your background in education and journalism are applicable to the Public Relations field. You obviously are a writer which is one of the core competencies for the field. So the question is what aspect of Public Relations is most suited to your passions and abilities. Here are some actions you can take to start making a seque into the field.
1. Join PRSA and get involved in your local chapter. Associating with folks in the business will provide you greater access to where the opportunities might be and in what you might have an interest.
2. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA chapter.
3. Institutionalize your network through platforms such as Linkedin and Facebook. Also, connect with Linkedin Groups that are related to your interests and passions. For example, PRSA has a very large Linkedin Group that also includes links to discussions, Q&A and jobs.
4. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions.
5. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate and says what you want.
6. Consider doing pro bono work for non profits in your community. It's a good way to get experience in PR and expand your network.
7. Finally, be out there! Let people know who you are and what is your value. There is no substitute for pressing the flesh and networking to allow people to put a face to a name.
All the best in your career pursuits,
Gerry Corbett |
| 446 |
03/15/2011
2:08 a.m. |
Jenni
I am really interested in the PR degree and I want to make sure I am making the right decision in pursuing it this fall. I was wondering if someone could explain to me a general daily schedule of someone with a career in PR?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jenni:
Your question is an interesting one, particularly because in the public relations business there typically is no "general daily schedule" that you can count on to happen day in and day out.
People who are in the business of public relations often find that every day is different and every day has its challenges. There is no fixed routine and no set schedule. Here are some of the requirements and skills that are most often found in people who are successful in public relations:
Characteristics of a PR Pro:
o Adept communicator
o Good writer
o Diplomatic
o Grace under pressure
o Jack of all trades
o Patient
o Presentation skills
o Short learning curve
o Team player
o Trend/Industry follower
o Solid understanding of business
PR Pro - Hard Skills
o Corporate finance
o Economics
o Marketing
o Media relations
o Public relations
o Strategic planning
o Statistics
o Writing
PR Pro - Soft Skills
o Credibility and integrity
o Flexibility
o Persuasiveness
o Articulate
o Analytical
o Team player
o Organized
o Objective
o Diplomatic
o Selling ability
o Think strategically
So as you embark on your academic experience with an eye towards a career in public relations, keep in mind that you are preparing yourself for a life of intellectual challenge, creative endeavor, broad imagination, strategic thinking, precision action and immediate response.
You can look forward to satisfying your urge to write, creatively solve problems and deliver results that delight your customers and bring you much psychological and personal satisfaction.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 445 |
03/14/2011
3:35 p.m. |
Lisa
I am an adult student currently working towards my BA in Professional Communicications, which I will complete next year. I have over 12 years of increasingly complex PR experience. I have a unique resume that includes writing (news releases, web content, proposals), graphic design, web design and project management. What should I be doing now to prepare for my next move? I am not sure how to transition from "worker bee" into a management role. Please advise.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Lisa:
Depending on what is your schedule, you will likely want to consider doing an internship as part of your academic program. Check with your counselor on details about how to get credit. In the meantime, doing an internship will give you practical experience and allow you to add to your body of content for purposes of building a portfolio.
The other things your should do in preparation for entering the PR industry workforce are as follows:
1. As you draft your resume, make certain that it focuses on your accomplishments.
2. Build a portfolio of content you have created or been responsible for creating. Use a tool like www.slideshare.com that allows you to create a presentation and then upload it to your account on SlideShare. You can then embed that content in your Linkedin profile or simply provide a directly link to the content to hiring managers and other interested parties.
3. Build and/or continue to build your network and institutionalize it on platforms like Linkedin, Facebook, Plaxo, Viadeo, Xing or other social infrastructure sites. Invite everyone with whom you collaborate or come in contact to join your particular network. By institutionalizing your network, you will never lose contact with anyone and will be able to reach out to ask for help and advice. By the same token, always offer to reciprocate by offering to provide assistance and counsel to people in your network.
4. Can you be found on search engines like Google and Bing? If not, start assessing your presence on various platforms and make sure what is shown about you is how you want to be positioned. Look at sites like Linkedin, Facebook, Plaxo, Google Profiles, Viadeo, SlideShare.com, VisualCV.com, etc.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 444 |
03/13/2011
8:59 p.m. |
Jeff Miller
I saved IBM $160 million in operating costs by consolidating server environments and real estate through tightly managed internal comms programs and covered my headcount 1,000x over. So, why would recruiters say business transformation success pulls me out of the ballpark when coupled with those assumed corp. comms requirements listed on my c.v.? (i.e. BA in comms; MA in journalism; intranet management; corp. strategy; 15yrs in corp. comms; multi-media/social media, etc.)
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jeff:
I will be honest, I have no clue. The world of executive recruitment is an environment all its own. And it is most challenging to try to understand the motivations of professional recruiters. Bear in mind that recruiters work for the company not for the candidate. So it is virtually impossible to divine what are their motivations and personal metrics.
You sound like you have a terrific background and experience. My recommendation is to employ your network to find your next gig and not spend an inordinate amount of time on executive recruiters.
Please send me your C.V. and perhaps I can make some further recommendations to you regarding your career search.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 443 |
03/13/2011
2:37 p.m. |
D'Ann S. Carpenter
Just graduated with a degree in Human Services in Management and I'm considering becoming a Community Relations manager. I plan to go back to school for my MBA degree, I have over 10 years experience working in local communities helping spread the awareness of their needs and how to locate resources to help strengthen these families. My question(s) is, how important is it to have a facebook account? and besides getting a master's degree in business what other field can I focus on?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
D'Ann:
Having a Facebook account is only one aspect of how best to manage your online brand and position yourself for professional success in a variety of areas of Public Relations. If you read the Q&A is this section of the Job Center you will see that there is considerable advice on how best to look for a new role and solid tips and tactics for enhancing your personal career brand.
The baseline advice I would make though really focuses on four critical factors.
1. The resume, 2. The network, 3. The portfolio, 4. Online brand
The first factor focuses on how compelling is your resume and how well your resume focuses on your career accomplishments. Companies are no longer interested in just what you do or did, they want to know what you accomplished for your employers and how you helped your employer move the needle.
The network is a vital aspect of career search and career development. Today, roughly 70-80% of people landing jobs are doing it through their network. So you must be ever vigilant in building your network and connecting with people with whom you work, come in contact, help, helped by and have a relationship. And you should institutionalize your network using the myriad of online tools available like Linkedin, Viadeo, Facebook, Xing, Plaxo, etc. Pick your platform of choice and start building your network of people with whom you have a relationship.
You need a portfolio to demonstrate your skill. If you have content that you have written or been responsible for and it illustrates your abilities, gather it together and create an online portfolio of your material.
Lastly, it is important to be found in an online search. Hiring managers and search firms rigorously employ Google, Bing and other search engines to find people and validate their integrity and credibility. I have posted a number of tips at http://prjobcoach.blogspot.com for raising your online profile.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 442 |
03/13/2011
2:11 p.m. |
maud
Dear Mr Corbett
I am working at the University as a Public Relations Administrator for 3 years. And i have worked for abour 7 years in other areas like finance and tax. I have a Diploma in Arts Technology, Certificate in Public Relations and currently studtying towards a BA Communication Science. I would like to know can i be able to work as a public relations officer? The reason for this, i have tried to no avail to find positions in being a P R O
I will appreciate you ass
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Maud:
From what you describe of your experience and background, it seems that you could certainly qualify for a position in the public relations field.
The first question I would ask is how have you positioned yourself in your resume?
1. Have you identified your accomplishments in public relations disciplines and functions?
2. Is the resume strongly focused on your PR experience.
3. Do you have a portfolio that illustrates your abilities
4. Can you be found in cyberspace?
These are vitally important factors when you launch your job search campaign.
When you have time, please read my blog at http://prjobcoach.blogspot.com There you will find a number of posting that discuss resume construction, networking, how to be found in cyberspace and other techniques.
I would be happy to review your resume as well.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 440 |
03/06/2011
9:01 p.m. |
Nidhi
Hi. I'm an Indian national with about four years of experience in PR, Corp Communications, social media marketing. I finished a double masters from a top LA school but I'm having a tough time getting my foot in the door for any position I feel I'm qualified for. Applying online is completely useless. While I need sponsorship to work in the U.S, I know I'm fit for a communications career here. How do I get myself noticed, network better and prove myself despite being not being an American?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Nidhi:
Your experience is not uncommon in this very tight job market. The fact is it is tough for many people to get a foot in the door as many companies still not have turned the hiring faucet back on yet.
The key to getting interviews and ultimately hired is to distinguish yourself through your experience, resume, online profile and network.
1. Make certain that your resume focuses on your accomplishments not just a description of the jobs you have held.
2. Continue to build your network of people who know you and can vouch for your abilities. About 70-80% of the job seekers that are landing today are doing it as a result of the network. So get out there and meet people. If you are not yet a member of PRSA, please join. Membership is well below a dollar a day and by joining you will have access to one of the largest networks of PR professionals in the world.
3. Google yourself and see if you show up and whether you rank high in the search. If not, start building awareness of yourself through platforms like Linkedin, Facebook, Visual CV, Slideshare.com, MyWebCareer.com, about.me, awesomize.me, etc. etc.
4. If you have a passion about something you might want to start blogging and sustain it.
5. Build an online portfolio of your work so that prospective employers have a place to see your work or the fruits of your work.
6. Identify companies that may be doing business in India or want to do business in India and offer your capabilities, credentials and knowledge of the market. As you know, India is a target market for many companies so you offer a special set of skills that many people in the U.S. may not have.
Good luck in your campaign.
Let me know if you have any follow up questions.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 438 |
02/24/2011
3:07 a.m. |
Samantha Saracino
I am currently a news reporter, but seem to have more of a love for feature-like stories as well as events and entertainment, which is leading me to PR. Are there jobs in this field that would allow me to do a little of both?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Samantha:
The short answer to your question is yes. The public relations field requires professionals who are creative story tellers and adept at putting together events and entertainment. Moving from a reporter role into public relations is certainly in the cards. But you really need to do some prep work to make the transition possible.
Here are some ideas to make the bridge:
1. Make certain that your resume focuses on your accomplishments in a way that highlights your writing and creative capabilities. Tailor it to the aspects of your job that make you a great writer.
2. Join PRSA and get involved in your local chapter. Associating with folks in the business will provide you greater proximity to where the opportunities might be.
3. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA chapter.
4. Expand your network of contacts and begin to institutionalize them through platforms such as Linkedin and Facebook.
5. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions.
6. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate and says what you want.
7. Finally, be out there! Let people know who you are and what is your value. There is no substitute for pressing the flesh and networking to allow people to put a face to a name.
All the best in your career pursuits,
Gerry Corbett, APR, Fellow PRSA |
| 436 |
02/24/2011
2:47 a.m. |
Travis Kovalovsky
I'm a graduating senior with a Mass Media Arts, Journalism & Communication Studies degree and concentration in Public Relations. What is the best way to sell myself in a cover letter?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Travis:
To be perfectly frank, the cover letter is only one small but important aspect in selling yourself. There are some great ideas in the Q&A on this site which should be helpful to you. Please take the time to read through it all for aspects that will help you as you begin your career in the public relations field.
In the meantime, your letter which accompanies your resume should be the following:
1. A supplement to your resume.
2. The tone and manner should be honest and authentic.
3. It should be tailored to the particular position to which your are inquiring about.
4. It should convey just enough information to make the manager curious enough to contact you directly.
5. It should not be a repeat of the resume of a recitation of your life's history.
6. It should be short, sweet and to the point.
7. The main message should be a value statement of your worth and why you are the best candidate for the position.
All the best on your career search,
Gerry Corbett, APR, Fellow PRSA
|
| 435 |
02/24/2011
2:38 a.m. |
Kara Williams
I am a senior with a major in Public Relations. I have a question about location. I am from a small town and at some point in the near future I would like to move to NYC to work in PR. However, now, I would like to move to a bigger city (like Pittsburgh) than where I'm at now, just to get used to the eventual adjustment that NYC will be. However, I have been told that if I start smaller, like Pitt, I will have an even more difficult time finding a PR job in NY in the near future. Is that true?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kara:
The interesting part of the public relations industry is that every one has an opinion. And what you have been told is simply that, an opinion.
The fact is that good public relations professionals are needed in every state in the union. The key to landing a good position really is based on your capabilities. And the practice of public relations is very similar whether you are in Boise Idaho, Pittsburgh Pennsyvania or New York.
My recommendation to you is to get a solid internship where you will have the opportunity to learn the practical aspects of public relations to augment your academic training in the field. And as I have mentioned to countless folks like you, focus on your resume, your accomplishments, your network, building a portfolio and forming your personal brand as a public relations professional.
If you get the chance, please read some of the Q&A on this site from my colleagues and me about various tips and tactics for getting started and building your career. There is a wealth of information here. Also, become a member of PRSA. It will give you access to one of the largest networks of PR professionals in the world. And become active and engaged in the Society. It is likely one of the best career building moves you could make.
Please let me know if you have any other questions.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 434 |
02/22/2011
12:26 a.m. |
Donte
Hi I am a Personal Trainer. My degree is in Exercise Science. In undergrad I did well in the few communication classes I had taken as electives. I also took a PR class thought it was amazing. I want to know where should I start with trying to get involved in PR. Do I go back to grad school for it or can I just take some general communication classes? Is getting a Program Certificate sufficent enough?
I'd really would appreciate any advice.
Thank you
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Donte:
Before you make a decision about getting a masters in PR take stock of what you have in terms of academics, professional experience and skill set. I would be happy to make some recommendations but it would be helpful to better understand your background. If you can send me a resume that would be helpful.
In the meantime, here are some actions items to consider:
1. If you have a network, begin expanding it by building relationships with folks that are employed in the public relation field. There is virtually no better way than joining PRSA. Membership in PRSA is less than a dollar a day which is a great bargain to have access to the world's largest network of PR professionals.
2. Start associating with people who are in PR. Take advantage of local PRSA chapter meetings and events so that you can build your network and have the chance to meet PR pros who do what you want to do for a career.
3. Check the PRSA website at www.prsa.org under the "Learning" tab to see if there is a boot camp near you. A boot camp will give you a good sense if PR is a career track that makes sense for you.
4. If you have done writing, develop an online portfolio that shows off your writing talent. Make it easy for companies to see your work. There are a number of techniques and on line platforms that you can use to "show your stuff."
5. As you network, keep your eyes and ears peeled for a PR pro who would be willing to take you under their wing as a mentor. There is the liklihood that a mentor could provide entre to companies looking for budding talent.
6. Take a look at health/exercise clubs to to see if there is an entry level PR role you could serve as a way of migrating from your current role as a trainer to a PR position. With your education and background in exercise science, this could be a solid migration path.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 433 |
02/21/2011
2:44 a.m. |
Brett
I have spent the last 3 yrs working as a district rep for a senior member of Congress. I have also worked on various political campaigns. My degree is in US history. I am anxious to begin a career in government/public affairs. I had my eye on my dream job (government relations manager for a world famous tourist destination). Had already networked with the department head but didn't get past HR.
So how can I best transition from govt to govt affairs? (have a resume for review if needed)
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Brett:
I suspect that your search for a new position may be a matter of networking yourself into the appropriate situation, insuring that your resume is crafted towards the ideal role you seek and making certain that you are able to be found through search engines.
So to get the ball rolling,
1. Make sure that your resume focuses on what you have accomplished as a district representative and that it conveys how well you performed for ably representing and communicating on behalf of this senior member of Congress.
2. Reach out to your network to both ask for ideas for your job campaign and to volunteer to reciprocate in any way that is helpful to your network.
3. Start networking with people with whom you have done business and institutionalize the relationships on a web platform like Linkedin. Continue building your network with every new person with whom you come in contact.
4. Be a joiner and activist in associations like PRSA whose members are performing government affairs roles in corporations and non profits alike. Working and associating with people who are doing jobs to which you aspire will benefit you greatly by giving you access to their networks and potential job opportunities.
5. Google yourself to see if you can be found. And if you cannot, get busy building your profile on platforms like Linkedin, Facebook, Google Profiles, VisualCV.com, Plaxo, Slideshare.com and the myriad of other social media platforms that allow you to feature your background and experience.
6. You may want to spend some time looking at various job boards to see what type of government affairs positions are available. Review sites like www.usajobs.gov and in particular the job resources web site at www.prjobcoach.com/jobresources.html.
7. Consider volunteer work for other political figures as a way of building your skills, network and portfolio.
I trust these suggestions are helpful and I look forward to taking a gander at your resume.
|
| 432 |
02/16/2011
3:01 a.m. |
Ernst Lamothe Jr.
I have been a journalist for 10 years covering higher education, business and government. But I have no PR or media relations experience. What is the best way to market myself for a PR or media relations jobs. I have the kind of journalism background where I should get better than an entry level position but it seems that many of these positions would rather me have PR and media relations experience as if my decade of experience.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Ernst:
Making a career change in this economic environment is challenging. However, it is doable with some planning. For certain, if you currently have a job in journalism it is good training for a career in PR. That said, do not quit your day job until you have done some preparation.
Here are some steps to consider:
1. Enroll yourself in a PR bootcamp. Check the web site of PRSA at www.prsa.org and your local PRSA Chapter to see if there is one being held in your town. In fact you may want to consider joining PRSA and engaging with other members.
2. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA club chapters.
3. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook. Start building relationships with folks that are doing media relations or similar jobs.
4. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions. It is a good idea to have your portfolio accessible online. Linkedin and Slideshare.com are useful platforms for this purpose.
5. Pick up a couple of books on public relations and read them. You can get some recommendations at Amazon.
6. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Google Profile, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate and says what you want.
7. Also consider doing some volunteer work in the community offering your services for writing and media relations for worthy non profits. This also will give you some practical experience.
All the best.
|
| 431 |
02/15/2011
3:58 p.m. |
Bill Tennant
I am interested in pursuing a public affairs position with the Army. It is a civilian position where I believe many of my skills are applicable (non-profit p.r. writing, lobbying). Also, the position calls for a knowledge in military history. My background is in public adm. with a minor in U.S. History. I am also an adjunct instructor in American Government. Can anyone suggest how I can take my background to maximize my chances in obtaining the position? Can someone help Thank you.
Bill
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Bill:
Landing a public affairs gig with the U.S. Army or any government organization is perhaps no different than landing at a corporation or a non profit, you need to know where to look, have a solid network and a resume that rises to the top of the pile.
Also, from reading your inquiry it seems that you have a great background and certainly the type of credentials that will help you succeed in a public affairs role. So here are some thoughts of actions you can take.
1. Go to usajobs.gov and start searching for the right role that resonates with your experience and desires.
2. Make certain that you have a resume that focuses on your accomplishments and not just your job descriptions. Hiring managers want to know what you have done to help your employers move the needle.
3. Go to the U.S. Army resume builder website to either upload or build your resume. The site is at https://resumebuilder.cpol.army.mil/resumebuilder/builder/index.jsp
4. After you have identified the position, take a gander at your connections to see if you have any colleagues that can help you network into the appropriate department.
5. If not, do a little data mining on Linkedin to see if you can identify individuals who can help. See if any of your direct or 2nd level connections have a line of site to the right hiring manager or someone close.
6. Make certain that you have a portfolio online that can be easily accessed by the hiring manager or people that may have a say in the hiring process. Linkedin, VisualCV, Slideshare, Google Docs, Facebook, among others, all have platforms that you can employ to virtually store and feature information about you and content you have created to illustrate your work and abilities.
7. Also, try Googling yourself to see what there is virtual information about you that can validate your experience and capabilities. If not start employing the tools above to build content about you online.
All the best,
Gerry Corbett
|
| 430 |
02/14/2011
12:31 p.m. |
Rosemarty Taylor, APR
Researching the best option for Photo Archival systems/software. Don't want to use any online options (Flikr, Picassa, etc.). Current archives contains 5,000+ photos and will continue to grow through then years, so need to get a handle on it quickly!
Would appreciate feedback on Adobe's "Bridge" and Extensis Portfolio, as those are two particular options I'm researching.
Thank you.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Rosemarty:
This site is for career related issues.
We do not have specific advice on photo archiving per se. You may want to go to Quora.com and ask the question. Or feel free to check out PogoPlug at www.pogoplug.com.
ALl the best,
Gerry Corbett, APR, Fellow PRSA |
| 429 |
02/11/2011
4:37 p.m. |
T
Why are you all Caucasian? There is so much diversity in the world and the landscape of the United States is changing rapidly, I don't understand why the field of communications has absolutely no diversity, especially when it comes to PRSA. Can you explain?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Dear Ms. or Mr. T:
Thank you for your note. We are not certain what prompted your question and why you think the membership of PRSA is not diverse. If you are a member, you can peruse the member directory and see first hand the diversity of the membership.
Suffice it to say that PRSA has been very aggressive from a diversity point of view for several years. We have tripled the number of diverse practitioners in the organization and the current Chair is Latino.
I invite you to peruse PRSA's diversity web site at http://www.prsa.org/diversity to learn about PRSA's initiatives.
Thanks for writing of your concern. And please feel free to consider a leadership position at the chapter, district or national level. And if you are not active in PRSA, please get engaged and apply your expertise to the organization.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 427 |
02/06/2011
2:54 p.m. |
Mike Ogulnick
I just completed a 10-month stint as Regional Communications Director for the Texas Democratic Party. Most positions, including mine, were eliminated following the election. Prior to that, I was in sports-talk radio for over 20 years. I loved everything about my communications job, and would very much like to make the move into corportate communications, but my level of experience doesn't measure up with many job requirements. What can I do to overcome a perceived lack of experience?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Mike:
At first glance, it seems that you have good experience. Your most recent role no doubt was not a cake walk and spending 20 years in sports talk radio certainly was good exposure. My recommendation is to take your experience and target your job search and resume towards fields where you have the most experience - sports PR and political PR.
1. Assess the marketplace in Texas for sports related jobs and non profit and political affairs related roles.
2. Develop your resume to emphasize your knowledge, skills and accomplishments in the sports and political affairs fields. Emphasize how you have helped your employers meet their objectives.
3. Build your network and relationships with people who are in the world of sports and public/political affairs. Get engaged with organizations like PRSA and sports PR and Political PR groups. Being an insider is often helpful in learning where are the best job opportunities. Do not just join. Get engaged and be active.
4. If you have a strong point of view or passion about an aspect of sports or politics, start a blog and share your expertise. You might even consider tweeting and answering questions on Linkedin, Facebook and Quora Q&A groups. The bottom line is to share your expertise as a way of building awareness of your skill set and reputation.
5. Also consider pro bono as a way of giving back while enhancing your experience and capabilities. Look for local non profits of interest and offer to help them with their communications needs.
I would be happy to review your resume when the time is right.
Good luck on your campaign.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 426 |
02/06/2011
2:33 p.m. |
Anna Keeve
Hi, After two years of woking at a private bussiness and dining club (currently a Membership Director), I am trying to transition to a PR agency. The 'selling' I do requires stratigic partnerships and community relations to create exposure and gain members. Although 'PR' is not in my description, much of what I do could be considered in-house PR. The main qualification I lack is media relationships - I feel this will hurt me ( and it has), Is applying for an Acct. Exec. aiming too high?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Anna:
It is somewhat a challenge to assess your situation without knowing your full career history. However, I would venture a guess that a "lack of media relationships" may not be your singular achilles heel. Before you actually apply for an account executive role, you may want to take stock of your career campaign and critically evaluate your skill set, resume, network and online brand. If public relations is indeed your career of choice, put in place some basics to help you make that assessment.
1. Consider enrolling in a PR boot camp in your area which will give you a solid understanding of the field. Check the web site of PRSA and your local chapter.
2. Re-examine your resume to insure that it is focused on your accomplishments and not just a job description. Employers today want to know how you are going to help them succeed and contribute to their business success.
3. If you are not a member, join PRSA and get engaged in the chapter. This will give you exposure to people who do what you want to do. It will also give you the opportunity to meet media people as well. Being engaged will also help you build your skill set.
4. As you likely know, writing is an essential skill for success in PR. If you have not done a lot of professional writing, consider taking several writing and/or journalism courses.
5. Find a PR mentor in your local community or town who may be willing to take you under their wing to guide you through career and skills assessment and provide counsel on job search. Your local PRSA chapter is a good place to do this.
6. Consider volunteering with a local non profit providing PR services and media relations. This will allow you to use and expand your skills including media relations.
The bottom line with public relations is that it is about building relationships -- with media, the public, shareholders and other stakeholders.
I am happy to review your resume.
All the best,
Gerry Corbett
|
| 425 |
02/04/2011
2:02 a.m. |
C. Sanford [pls don't post my name, email]
I am trying to return to the internal communications field after earning a master's degree in library science and working in management at an academic library. I've worked as a librarian for nearly six years and previously worked in pr for more than 20 years [publication editor, media relations specialist, and assistant editor--I have a bachelor's degree in journalism]. Any advice on how I can successfully secure an employee communications position in St. Louis?
Thank you.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Dear Ms. S:
Fortunately, the job market for public relations professionals is improving. So with some preparation and diligence your goal is likely attainable. The challenge though is companies have seriously altered how they hire and the network is crucial to any job search. So the three things you need to put in place ahead of your position search are the network, a compelling resume and the ability to be found in cyberspace (Google and Bing for example.)
Here are some ideas:
1. Focus your resume on accomplishments for each position you have held. Focus the accomplishments on those that best illustrate your writing skills and your strategic ability to connect with employees in a way that forwards the potential employer's agenda and objectives.
2. Continue to build and ramp up your networking. And when I say networking it really means relationship building. Start connecting and associating with people that are doing what you aspire to do. Join PRSA and get engaged with the chapter, its members and its events and activities, particularly those invoving internal communications
3. Investigate opportunities with your current employer to see if there is a way you can migrate from the Information Sciences Department to the communications department. Surely with your record and skill set, you would be a terrific fit.
4. Take a look at doing some Pro Bono projects in your community that focus on internal or external communications. This will enable you to network, build a portfolio and set the stage for a possible move into a full time paid position.
5. Google yourself as a benchmark and start employing techniques to raise your profile on search engines. Further info can be found at https://www.bluesteps.com/blog/6-Essential-Techniques-to-Gain-Online-Exposure-to-Executive-Recruiters.aspx
If you have further questions, please feel free to send me a note. I also would be happy to review your resume.
All the best,
Gerry Corbett |
| 421 |
01/24/2011
7:14 p.m. |
Heather Fulton
I recently graduated with my BA in Journalism and Mass Communication with a focus in PR. I have completed many internships doing in-house PR for local companies, have extensive writing and editing experience, but have not landed my "first (full-time) job" yet.
I am being considered for a Director of Communications position in another state and would like to know how to negotiate a salary if they offer.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Heather:
Congratulations! I have my fingers crossed for you.
There are many factors in negotiating a salary offer including, your experience, relocation, travel, cost of living and what the market will bear. Also, you will likely need to facor in that this is your first "full time job."
So here are some factors to think about.
1. Try doing some benchmarking at sites like www.salary.com to see what companies are paying for someone with your experience.
2. Check the company's record at www.glassdoor.com. See if the company has been rated and what is its record according to the site.
3. If you are a memeber of PRSA, contact a few folks who live in the same town as where the job is located. Discuss with them what is the going market for a position like the one you may be offered.
4. Take a gander at www.bestplaces.net to get the low down on the town, including "moving calculator," "relocation costs," etc, etc.
Using these techniques should give you a method to calculate what you will need to live and then some. It also will allow you to approximately value how much you ought to be making as a PR pro in that particular town.
Please let me know if you have any other questions.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 416 |
01/19/2011
1:51 a.m. |
Monica N. Hall
I have an undergraduate degree in Biology (Dec. 2008). After graduation I continued to work for a non-profit organization, Volunteers of America MI-I worked for the organization for 7 years. Recently, I started a new job at an Allstate Insurance agency. I want a life-long career in PR. My question: Should I return to school and pursue a second bachelors degree in Public Relations? I am trying to get the funds together to join the local PRSA chapter. I also would like to relocate
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Monica:
Before you make a decision about getting a second PR degree take stock of what you have in terms of academics, professional experience and skill set. I would be happy to make some recommendations but it would be helpful to better understand your background. If you can send me a resume that would be helpful.
In the meantime, here are some actions items to consider:
1. If you have a network, begin expanding it by building relationships with folks that are employed in the public relation field. There is virtually no better way than joining PRSA. Membership in PRSA is less than a dollar a day which is a great bargain to have access to the world's largest network of PR professionals.
2. Start associating with people who are in PR. Take advantage of local PRSA chapter meetings and events so that you can build your network and have the chance to meet PR pros who do what you want to do for a career.
3. Check the PRSA website at www.prsa.org under the Learning tab to see if there is a boot camp near you. A boot camp will give you a good sense if PR is a career track that makes sense for you.
4. If you have done writing, develop an online portfolio that shows off your writing talent. Make it easy for companies to see your work. There are a number of techniques and on line platforms that you can use to "show your stuff."
5. As you network, keep your eyes and ears peeled for a PR pro who would be willing to take you under their wing as a mentor. There is the liklihood that a mentor could provide entre to companies looking for budding talent.
6. Take a look inside of Allstate to see if there is a way of migrating from your current job to the company's PR department. Given your degree in biology and experience in non profit, I would think that a role in Allstate in CSR would be ideal. If you need a contact, let me know.
I look forward to seeing your resume.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 415 |
01/19/2011
1:43 a.m. |
Catherine Stephen
I have a law degree and a BS in political science. Is there any way I can make the transition into the PR world with my degrees? How would I go about doing so?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Catherine:
Your law degree and academic background are certainly helpful in pursuing a career in public relations. But it really depends on where you are at at the present time. What is your background? What is your career track record? And what kind of writing skills have you? These are the type of questions I would need to know in order to give you a proper assessment.
In the meantime, here is advice that I give to others in your position:
1. First off, you really need to network and there is virtually no better way than joining PRSA. It is perhaps the world's largest network of PR professionals.
2. Start associating with people who are in PR. Take advantage of local PRSA chapter meetings and events so that you can build your network and have the chance to meet PR pros who do what you want to do for a career.
3. Check the PRSA website at www.prsa.org under the Learning tab to see if there is a boot camp near you. A boot camp will give you a good sense if PR is a career track that makes sense for you.
4. If you have done writing, develop an online portfolio that shows off your writing talent. Make it easy for companies to see your work. There are a number of techniques and on line platforms that you can use to "show your stuff."
5. As you network, keep your eyes and ears peeled for a PR pro who would be willing to take you under their wing as a mentor. There is the liklihood that a mentor could provide entre to companies looking for budding talent.
6. Don't forget to use the resources at the PRSA www.prsa.org web site.
If you have the chance, please send me your resume so I can better understand where you are in your career.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 410 |
01/18/2011
3:31 p.m. |
James Simms
I'm still in college and currently my major is Corporate Communications. I feel that I am ready for an internship in internal corporate communications, but is there a reason why those are difficult to find? Do you know what are the best resources for finding more internship opportunities...or learning about the corp. communications job market? One option would be the IABC or PRSA student chapters at my college, but I am unsure if I will have the time commitment to attend weekly. |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
James:
Welcome to the world of public relations and corporate communications. Searching for an internship is not unlike the search for a job. The number one technique is networking.
So my recommendation is to start building your network. Here are some ways to do it:
1. First off, even though you are busy with your academic studies you really need to make time for networking and there is virtually no better way that joining PRSSA. It is perhaps the world's largest network of PR students with a strong family link to PRSA which is the world's largest network of PR pros. So get busy.
2. Start associating with people who are in PR. Take advantage of both PRSSA and PRSA meetings and events so that you can build your network and have the chance to meet those PR pros who have internships at their firms.
3. Target both for profit and non-profit firms for potential interships. Depending on what town you reside there are likely many non profits that have internship programs and could benefit from your talent.
4. Develop an online portfolio that shows off your writing talent. Make it easy for companies to see your work. There are a number of techniques and on line platforms that you can use to "show your stuff."
5. As you network, keeps you eyes and ears peeled for a PR pro who would be willing to take you under their wing as a mentor. There is the liklihood that a mentor could provide entre to companies looking for an intern.
6. Don't forget to use the resources at the web sites of both PRSA www.prsa.org and PRSSA www.prssa.org.
Going back to your opening question, I want to emphasize that engagement in the profession even as a student, is critical to your career success. So make time for both study, networking and learning from those who are actively engaged in the field.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 411 |
01/09/2011
5:18 p.m. |
Pete Cento
I've been working in the communications, broadcasting and public relations industry for more than 20 years. Presently, I work for the Department of Homeland Security as public affairs officer during the aftermath of disasters as key multilingual spokesperson. I am also a PR practitioner and a professional photographer. I am looking to grow my consulting practice and find new clients in Naples, FL. Can you please offer some useful advice on how to market myself to get new clients in 2011.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Pete:
Think of yourself as your own client. You likely know all of the recommendations. But like many PR pros, we tend to overlook ourselves as brands to be marketed. You might want to consider the following:
1. Network, network, network!
2. Become part of the community of PR pro's. Join PRSA and be active in your local chapter. Get engaged in chapter leadership, events, venues, mentoring, etc.
3. Take advantage of social networking platforms like Facebook, Linkedin, Plaxo, Twitter and the plethora of social media infrastructure that allows you to build your brand and awareness of your business and skills.
4. Use these same platforms to build your network and spotlight your accomplishments. Take Linkedin for example. Does it show your skills and accomplishments. If not go build a compeling profile and begin networking with those you have served and been associated. The same holds true for Facebook and Plaxo.
5. Google yourself and if you are not easily found, take steps to increase your ranking on Google by adding to or building your profile on the social media platforms, including establishing a profile on Google at www.google.com/profile.
6. If you have a passion about your business or the art of what you do, start a blog using Google's blogspot.com or posterous.com for example.
7. Do you have a web site? If not build one using available freeware. If you do, it is all about content. So start building content about you, what you do and what you accomplish.
8. Try the world of pro bone. There may be non profits in your town who could benefit from your many talents. And the more you do, it is likely that folks will take notice helping you to build awareness of you and your services.
Hopefully there suggestions will resonate.
All the best as you build your brand and as a result, your business.
Gerry Corbett, APR, Fellow PRSA |
| 407 |
01/05/2011
3:56 p.m. |
Pam Hecht
I am a freelance writer interested in finding additional writing/editing work. Does it make sense to contact local pr firm representatives who may contract with writers for their clients? Do you know of a good professional agency that it would make sense for me to join - I'm not sure that it makes sense to join PRSA. Any other tips for finding clients who need expert writing/editing services? Thank you!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Pam:
Being on the hunt for writing gigs is very similar to searching for a new job. The number one technique is networking.
It has been estimated that in today's job market some 70-80% of people landing jobs are doing it through their networks.
So my advice is to start or continue building your network. Here are some ways to do it:
1. Join PRSA. It is the world's largest network of PR professionals.
2. Start asoociating with people who write. If your penchant is science and technology, join the PRSA technology section or investigate the National Association of Science Writers.
3. Start a blog about a topic that reflects your interests, expertise and/or passion. Show folks what you can do and what you are your capabilities.
4. Try your hand at Pro Bono. The Taproot Foundation is always looking for solid writing professionals. http://www.taprootfoundation.org.
5. Develop and online portfolio that shows off your writing talent. Make it easy for potential clients to see your work. There are a number of techniques and on line platforms that you can use to "show your stuff."
Happy Networking and New Year,
Gerry Corbett, APR, Fellow PRSA
|
| 404 |
12/28/2010
2:08 a.m. |
Ritika
I am working as an Human Resource Professional since more than 1 year. I finished my MBA in HR in 2009. Though i have faced difficulty in getting a job in Human Resources though being top at my academics and possessing the right skill sets. Why I still face problems in getting through the companies I would like to work with? I have been told in numerous occasions by my seniors that i am in wrong career and I should be in PR. How do I start working towards building and exploring my career in PR. |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Ritika:
I understand and appreciate your situation. But bear in mind this is one of the most difficult job markets in a very long time. So you need to be patient no matter what field you are pursuing.
I am happy to provide you some perspective on getting into the PR field. But I would like to know why your "seniors" feel that you are best suited for a career in PR.
In the meantime, if you are genuinely interested in PR, here are some suggestions that may help you better assess your interest:
1. Enroll yourself in a PR Bootcamp. Check the www.PRSA.org website for local bootcamps in your area or inquire with the local chapter of PRSA. Click the learning tab at the main PRSA web site. Also search Google for the local PRSA chapter site.
2. Start developing a local network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings of and workshops by the local PRSA chapter.
3. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook. Feel free to join my network on Linkedin at http://www.linkedin.com/in/gerrycorbett
4. Pick up a couple of books on public relations and read them. You can get some recommendations at the PRSA web site at Amazon at http://astore.amazon.com/prsa-20
When you get the chance, please send me your resume so I can get a better perspective on your career. In addition, make sure that your resume is focused on your accomplishments and not just descriptions of jobs you have held. I have written a number of responses at this site of folks in your situation. So go read some of the tips and tactics that may be helpful to your situation.
All the best for the New Year,
Gerry Corbett, APR, Fellow PRSA |
| 403 |
12/12/2010
1:41 a.m. |
Angela
I am currently a school teacher with nonprofit and fundraising experience. I want to become a public relations professional in the areas of education and health. Frankly, i'm not sure where to begin. What are your recommendations for the very first steps?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Angela:
Making a transition in this market is challenging at best. However, it is entirely possible to do but you will need to prepare well. My advice would be to consider these steps:
1. Enroll yourself in a PR Bootcamp. Check the www.PRSA.org website for local bootcamps in your area or inquire with the local chapter of PRSA. Click the learning tab.
2. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings of and workshops by the local PRSA chapter.
3. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook. Feel free to join my network on Linkedin at http://www.linkedin.com/in/gerrycorbett
4. Start building an online porfolio of any writing that you have done and which illustrates your skills and capabilities. Please take a look at some of my earlier postings for advice about online portfolios.
5. Pick up a couple of books on public relations and read them. You can get some recommendations at the PRSA web site at Amazon at http://astore.amazon.com/prsa-20
6. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google profiles, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate.
7. Also consider volunteering with local hospitals and/or schools where you can get some practical experience.
I hope this information is helpful. If you have further questions or thoughts, drop me a line.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 402 |
12/09/2010
3:38 p.m. |
Kris Schindler
I'm relocating at the end of 2010. In preparation for my move, I conducted a prospecting trip during which I met with 26 prospective employers, partners and professionals who could (and have) make introductions to prospects outside my network. While these meetings were informational and relationship building by nature, they have not led to qualified leads or offers as I had hoped. What else can I do to identify and land a position on a team that will benefit from my senior level experience?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kris:
In today's recovering market, landing quickly is simply not inevitable. As you may know from the New York Times piece several months ago, there are six job seekers for every vacancy. So patience really is a virtue and you need to batten down the hatches while you conduct your job campaign.
As you already know, networking is critical to landing. It is estimated that 60-80% of the people landing new gigs today are doing it through the network. So you need to be out there meeting new people, building your personal brand and insuring that people know your true value.
Here are some thoughts for distinguishing yourself:
1. Create your own content, particularly if you have a point of view, “the gift of gab,” and/or can offer wisdom to the masses or at least those with an interest.
2. Develop and curate a blog that focuses on a topic about which you have a passion and are a thought leader. People love stories. So employ the art of storytelling in your blog as a way to make it interesting and compelling.
3. Answer the question. Take advantage of the Q&A platforms on social platforms like Facebook and Linkedin and answer questions in your area of expertise or sphere of influence.
4. Take control of your content. There are many websites out there that trawl the internet, gathering, storing and then presenting information about as many people as possible. No doubt you will have a profile somewhere on www.zoominfo.com, www.spokeo.com, www.jigsaw.com, etc. Many of these websites allow you to take control of your ‘contact card’ and choose what is displayed.
5. Using social networks such as LinkedIn, Facebook or Xing is a key component to establishing your personal brand online. Each or these websites are highly ranked by search engines, so a profile created on these platforms will rise higher in search results than other lesser used information platforms. It is also a great way to compete with others who may have your same name. |
| 401 |
12/08/2010
3:35 a.m. |
Aubrie George
I graduated in 2007 with a degree in Communication. I've been working as an associate editor for a newspaper since June 2008. Im also currently pursuing a Master's Degree in Public Relations. I'm trying to make the switch from journalism to public relations now, but I can't get any interviews despite sending out dozens of resumes and following up on most. Is it because I don't have much PR experience? what do I do to get there attention and show these employers that I'm capable?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Aubrie:
Welcome to Mission Impossible! Making a career change in this economic environment is challenging at best. However, it is doable with some planning and diligence. For certain, if you currently have a job in journalism it is definitely good training for a career in PR. That said, do not quit your day job until you have done some preparation.
Here are some steps to consider:
1. Make certain that your resume focuses on your accomplishments not just descriptions of jobs you have held. Companies today want to know what you have achieved for your employers.
2. Join PRSA and get involved in your local chapter. Associating with folks in the business will provide you greater proximity to where the opportunities might be.
3. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA, IABC, or publicity club chapters.
4. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook.
5. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions.
6. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate and says what you want.
7. Finally, be out there! Let people know who you are and what is your value. There is no substitute for pressing the flesh and networking to allow people to put a face to a name.
All the best in your studies and your search campaign.
Sincerely,
Gerry Corbett, APR, Fellow PRSA
|
| 399 |
11/20/2010
3:28 p.m. |
Amy Mannarino
Hi, I'm trying to find a position in a city closer to home. I worked in this city years ago, but I've lost contacts after working 50 miles away. With LinkedIn, I've made contact with a professional in an industry I'd like to be in, but not exactly in my field of PR. She's willing to chat via phone and knows I'm looking for a job. I'm new to this type of networking and could use advice on appropriate questions to ask, since this isn't really an informational interview related to her job. Thanks.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Amy:
I realize that you already know this, but networking is a critical element to landing a new gig and in particular one that will be satisfying and rewarding. And it is important to always maintain contact with your network lest you be labeled a fair weather friend.
Regarding your inquiry as to what questions are best to ask your contact, let your heart be your guide. It also depends on how well you know this person. That said, here are some thought starters:
1. Ask your contact how and what are they doing.
2. Inquire about the status of your contact's company.
3. Ask how your contact how they would approach job search in this particular industry.
4. Ask your contact what advice she would give to you given your current situation and desire to find a "certain" position in a "given" city, etc.
5. Ask if there is anything you can do for your contact?
6. Ask if she would be willing to serve as a mentor for you.
7. Invite your contact to connect on Linkedin.
8. Thank your contact for her willingness to speak, to give you advice and for taking valuable time to support your job campaign.
One other recommendation I would give to you is if you are not a member of PRSA, please join. There are many benefits including being part of the world's largest professional network of PR professional.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 398 |
11/18/2010
2:50 a.m. |
Marci Scott
I graduated in 09 with a degree in PR and have been working in Asia for the past year and a half in teaching and curriculum development and editing. I will return to the US and take a fundraising internship with an organization for 1 yr. I will be doing strategic planning, fundraising, & PR. Ultimately, I want to do PR for the mlitary or federal government b/c this will let me travel. I was thinking of then doing Americorps and then getting a masters and applying for a Fed job. Any suggestions
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Marci:
It sounds like you have an interesting and rewarding plan for your career and certainly a good beginning with your experience in Asia.
I would challenge a couple of your assumptions including that only military or federal government jobs would allow you to travel. Many U.S. companies with global operations would likely cherish your experience in Asia and perhaps have several overseas opportunities for a person with your experience.
Before concluding any firm career path, my recommendation therefore would be to first answer these questions:
1. What is your professional passion with respect to the Public relations field? Is it writing, speaking, planning, implementing or even selling?
2. What areas most interest you given your particular skill set?
3. What are your longer term career objectives?
4. Do you live to work or work to live?
5. Do you want a job or a career?
Depending on how you answer the questions, you have a number of options and decisions.
1. Your experience working in Asia is invaluable. If you can extend your current role for a couple of years, you would likely add tremendous value to your career long term.
2. Your decision regarding whether to get a Masters really depends on what you want to do with your life longer term. A Masters is an absolute requisite if you want to teach. Otherwise, consider doing a Masters part time while you are working. The practical experience will add value while you are in grad school.
3. The Federal Government is currently at a peak of employment. So assess what are your motivations for a federal government position. Is it to advance your career or simply to have a job that is more assured than in the private sector.
4. Take some time to network with other professionals. Often times your network can be a valuable means to bounce off ideas and evaluate alternatives. So consider joining and becoming engaged in PRSA as a way of building your network.
All the best! |
| 397 |
11/18/2010
2:13 a.m. |
Dorian Craft
I recently had an interview with a small PR firm, my first since I began searching after graduation. They have asked me back for a second interview, but I am concerned because there are some major pitfalls--they have laid off over 20 employees, there isn't a lot of room for growth, they don't seemed focused on my professional development, and they're not in the sector of PR that I am interested in. Should I take the job, if offered, because its a job or should I hold out for the one I want?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Dorian:
It just depends! From your note it sounds as though you have just graduated and you are looking for your first gig.
In this marketplace, the choices are somewhat limited in the sense that it is a buyers market. There is a good supply of both young and seasoned professionals who outnumber the available jobs.
In this environment, the most important goal is to secure a position that will afford you the type of experience that will help you grow and progress as a professional.
The days when companies are concerned about your career path and growth are limited. Companies today want employees who are immediate contributors, employees who will add immediate value and help them achieve their corporate goals.
So you need to make a decision about what is most important to you. Are you willing to make some compromises about the the job, compensation, career path and security among other factors? If so, take the position and get some practical experience under your belt until such time as the market improves and you are able to secure the type of position that matches your long term career objectives.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 396 |
11/18/2010
1:43 a.m. |
Tese Ivory
I earned my Bachelor's Degree in Business Management with an Accounting specialization 11 years ago. I am currently studiying for a Master's in Management with a PR specialization. I have over 24 years of work experience in administrative, financial and budgeting functions in the Governmentmental and Corporate sectors. I want to transition into the PR field. What advice would you give to a career changer?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Tese:
You have chosen a very interesting time to consider a transition into the public relations field. Certainly your work experience combined with the Masters will be very helpful to you.
That said, the market is only now beginning to show signs of a recovery. The market for senior level PR executives has suffered major damage while the market for mid level folks is showing signs of life. So what this means is that you will have a challenge making the transition. Here are some steps you will want to consider as you develop your game plan for the transition.
1. If you have not done so, get involved in PRSA. Join the organization and get involved in the local chapter. Start meeting and networking with people who already are in the business. PRSA represents an important networking resource for you.
2. If you are currently employed, look around the organization for opportunities to make the bridge from your current role into PR. See if the company has any programs that will help you migrate from finance and admin into communications.
3. Consider getting practical experience by going pro bono. Seek opportunities with local community groups to help them with their public relations functions including writing, implementing social media campaigns or other PR types of functions. You will build your skills while helping worthy organizations.
4. Start putting together a marketing plan for yourself that includes a resume that focuses on your accomplishments in public relations. Include an online portfolio that highlights evidence of your accomplishments including content you have created that is illustrative of your writing skills for example.
If you have time, please take a look at some of the advice that has been presented in this Ask the Experts section of the PRSA job center. There is considerable advice on job search as well as resume and portfolio development.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 395 |
11/04/2010
2:05 a.m. |
Kesha Willis
Please help! I'v been submitting my resume for months and only one interview has resulted.
Kesha |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kesha:
Please read my previous post to you.
All the best,
Gerry Corbett |
| 394 |
11/04/2010
2:04 a.m. |
Kesha Willis
K. L. Willis
9030 Lorton Station Blvd. #348
Lorton, VA 22079
(412) 512-8145 kj94ck@aol.com
Experience:
Membership Development Specialist 11/09-
Girl Scout Council of Nation's Capital Washington, DC
• Maintain a variety of contacts with civic leaders, agency representitives, local organizations and other members of local and national m |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kesha:
I have read both of your messages. I am very sympathetic with your situation but it is very hard to give you an assessment as you have not provided that much information.
Please take a look at some of my previous posts which deal with launching an effective job search. Also, please send me your resume so that I can give you further counsel.
In the meantime, here are some actions you can take to enhance your candidacy:
1. If you have not done so, make certain that your resume focuses on your accomplishments not just a recitation of your jobs and job description. Companies want to know what you have achieved. That is vitally important.
2. If you are able, tailor your resume and cover letter to the job specs. This will take research on your part but it will help you make a better connection with the hiring manager.
3. When you see a position in which you have a strong interest, scour your network to see if there is a way to use someone in your network to get you "connected." The fact is that in today's market, 60 to 80% of the folks landing jobs today are doing so as a result of their network.
4. And speaking of networks, make certain you have one and are expanding it daily. And make sure you use a tool like Linkedin to institutionalize it. Employing a social infrastructure tool like Linkedin will also assure that it is always current.
5. If you want to get more experience, try your hand at volunteering. Look around within your community to see if there is a deserving non profit that could use your help in writing or any host of functions that are part of the public relations discipline.
6. Get engaged in the profession. Join PRSA and become active in your local chapter. There is great benefit in becoming part of the local PR community. Not only that but PRSA really represents the world's largest network of PR professionals. So get engaged, go to meetings, volunteer to help at chapter events & be visible.
All the best,
Gerry |
| 392 |
11/03/2010
5:02 p.m. |
Bridget Deeney
I am graduating in May and am looking for jobs, but it seems like a lot of places are only hiring for immediate positions. When is the best time to apply for jobs?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Bridget:
The best time to look for a public relations is when you have the actual degree and are well prepped to launch a comprehensive campaign.
In the meantime, here are some recommendations I have given to many folks in your position as a way of getting prepared for your job search campaign in the Spring.
1. Start building your network now. If you have a local chapter of PRSSA at your university, you might want to join and start meeting new friends that have similar interests as you.
2. If there is a local chapter of PRSA near you, you might start going to its local meetings to network, to learn from program speakers and to learn from the pros who are already doing what you eventually would like to do.
3. If you will be doing an internship, learn as much as you can as fast as you can. And if you have the opportunity to do more than one that is a plus.
4. Find a mentor who is willing to take you under her or his wings, guiding you through the process of job search and generally helping you think through what areas of the field might be most rewarding for you.
5. Comb through the web sites of PRSA and PRSSA to benefit from the learning resources that are available to members and interested potential members. (www.prsa.org / www.prssa.org.) In particular, there are job search resources at www.prsa.org/jobcenter.
6. Start working on crafting a compelling resume about who you are and what value you can bring to an employer. I have written a number of responses regarding resumes and job search at the "Ask the Experts" section of the Job Center site. Please take the time to read the valuable information that already exists at the site.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 393 |
11/03/2010
3:34 a.m. |
Brittany
Next year I am going to be completing my B.A. in public relations and another in writing. How important is graduate school to someone looking at a career in public relations? Also, how do you even begin to look for a job in the PR field?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Brittany:
The answer to your question lies somewhere between what is your passion and how soon do you want to get there.
In this current market, you would be well served by seeking to get practical experience in the field and then venturing into getting a masters. The fact that you will be getting a bachelors in PR and in writing tells me that you likely have a talent for writing.
In that case, starting the process of job search cannot happen too soon. And there are a number of steps that you can take now to begin preparing for the launch of your job search campaign.
1. Start building your network now. If you have a local chapter of PRSSA at your university, you might want to join and start meeting new friends that have similar interests as you.
2. If there is a local chapter of PRSA near you, you might start going to its local meetings to network, to learn from program speakers and to learn from the pros who are already doing what you eventually would like to do.
3. If you will be doing an internship, learn as much as you can as fast as you can. And if you have the opportunity to do more than one that is a plus.
4. Find a mentor who is willing to take you under her or his wings, guiding you through the process of job search and generally helping you think through what areas of the field might be most rewarding for you.
5. Comb through the web sites of PRSA and PRSSA to benefit from the learning resources that are available to members and interested potential members. (www.prsa.org / www.prssa.org.) In particular, there are job search resources at www.prsa.org/jobcenter.
6. Start working on crafting a compelling resume about who you are and what value you can bring to an employer. I have written a number of responses regarding resumes and job search at the "Ask the Experts" section of the Job Center site. Please take the time to read the valuable information that already exists at the site.
All the best,
Gerry Corbett
|
| 391 |
10/30/2010
9:13 p.m. |
Katie
What should I do to make my self a competitive candidate? I am looking to move from non-profit management to a PR firm. I have a degree in int'l econ. In my first job I began doing a little bit of communications (the annual report, website updates, brochures, PowerPoints for my boss, etc). In my current job I do more communications (more with the website, press releases, the annual report, event management, mass emails, paper layout, newsletters). I am interested in transitioning to a PR firm
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Katie:
From the content of your question, its reads as though you already are competitive. The issue may just be a matter of how you package your credentials and how you position your accomplishments.
Companies today are looking for people who are able to get things done, people who can help the company move the needle and people who can show return on hiring (ROH.)
Here are some actions you may want to consider:
1. Your resume should be a recitation of your achievements and should include what you have accomplished for all of your employers. The accomplishments should be quantitative and qualified. The resume is not just about job descriptions.
2. Your resume should be strongly targeted at the job description of the position to which you are going after. Your accomplishments should therefore visibly and simply address the requirements the company is seeking. So if they are looking for a super writer, then your accomplishments should cover your writing accomplishments. You get the idea...
3. Put together an online portfolio of "your content." If you are able, the portfolio should include papers or articles you have authored, links to content you have written for a web site or published in a news paper or magazine and links to web sites in which you have had a strong hand. If you do not have your own web site, you can use Linkedin and some of the tools the site uses such as www.slideshare.com. Slideshare allows you to upload files like PDFs that you can produce orginally in PowerPoint and convert to PDF. The idea is to make a showcase of your work that can easily be accessed by hiring execs..
4. Make sure you have a network and are building it every day. The fact is that people who are landing jobs today are chiefly doing it through the network. Get out there and meet people who are doing what you want to do. Engage with professional organizations like PRSA who can help you network and learn.
All the best,
Gerry Corbett |
| 388 |
10/22/2010
3:38 a.m. |
Tasha
I currently hold a degree in business, and I have been working in accounting for the past 3yrs. I would like to make the move to pr/marketing, preferably for a book publisher. Is my current degree sufficient? How can I get potential employers to notice my resume when all my experience is in accounting? What are some steps I need to take to move into pr/marketing career field?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Tasha:
Your business degree is certainly relevant to the PR and marketing fields. And certainly your experience in accounting is a plus. But in today's very tight job market, strong experience in PR and marketing is a must if you want to successfully land.
So to make a move into PR and or marketing, you will need to get some relevant experience and familiarize yourself with the fundamentals. Here are some ideas:
1. Check your local PRSA chapter to see if they can recommend a PR bootcamp to attend. This will give you a terrific working knowledge of what PR folks do. You might also check the main www.prsa.org web site under the heading of "Learning" to see if any bootcamps are scheduled in your town.
2. Craft your resume so that the public relations aspects of your current job, including your writing skills, are strongly highlighted in your accomplishments.
3. Make sure that you target your resume and cover letter very specifically to the job opportunity that has interest for you.
4. Start networking with people who have the type of job you are seeking. Ask for informational meetings so that you can learn in detail what the jobs entail. Use a platform like Linkedin to institutionalize your network.
5. If you have writing experience, you may want to set up a virtual or online portfolio to illustrate your work and capabilities. You can do this on social platforms like Linkedin (www.linkedin.com,) www.slideshare.com and www.visualcv.com.
6. Look within your current employer to see if there is an opportunity to segue into a communications or PR role from your accounting job.
7. Consider volunteer activities as a means of building your PR skills. Look around your local community to see if there is an organization that can use your PR talents.
Good luck on your journey to a career in PR.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 387 |
10/22/2010
3:19 a.m. |
Alyssa
I have a B.A. in Communication (with a concentration in PR) and I graduated in May 2010. When I look for jobs to apply for many of them require an experience level of more than a year. I have had an internship in the PR field and have done field work in a lot of my classes in college, so should I still apply to these jobs even though I don't have working experience for that time period?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Alyssa:
Congratulations on your recent graduation. Job search in this market is challenging at best. The short answer to your question is to apply for every role that you find interesting and relevant.
That said, there are several actions that you can take to make your resume and yourself more attractive as a candidate.
1. If you have not done so, make certain that your resume focuses on your accomplishments not just a recitation of your jobs and job description. Companies want to know what you have achieved. That is vitally important.
2. If you are able, tailor your resume and cover letter to the job specs. This will take research on your part but it will help you make a better connection with the hiring manager.
3. When you see a position in which you have a strong interest, scour your network to see if there is a way to use someone in your network to get you "connected." The fact is that in today's market, 60 to 80% of the folks landing jobs today are doing so as a result of their network.
4. And speaking of networks, make certain you have one and are expanding it daily. And make sure you use a tool like Linkedin to institutionalize it. Employing a social infrastructure tool like Linkedin will also assure that it is always current.
5. If you want to get more experience, try your hand at volunteering. Look around within your community to see if there is a deserving non profit that could use your help in wring or media relations or any host of functions that are part of the public relations discipline.
6. Get engaged and involved in the profession. Join PRSA and become active in your local chapter. There is great benefit in becoming part of the local PR community. Not only that but PRSA really represents the world's largest network of PR professionals. So get engaged, go to meetings, volunteer to help at chapter events, be visible and contribute.
All the best in your search,
Gerry Corbett, APR, Fellow PRSA
|
| 385 |
10/21/2010
6:53 p.m. |
Alfredo
After 10 years in collegiate athletics communications I have relocated to Portland, OR and am attempting to transition to a "normal" communications career with a corporation, non-profit, or PR agency.
I have always lamented that PRSA and CoSIDA members seemed to operate in separate worlds, despite their similar job requirements and skills employed, and I want to know how best to convey to skeptical and unfamiliar employers that a former "sports guy" can thrive in their fields. Thoughts?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Alfredo:
The fundamental skills required for success in the public relations field are uniform regardless of the particular industry. That said, I believe that your skills in collegiate athletics are every bit as relevant to corporate, agency or non profit work.
Here are some ideas to consider:
1. As soon as you can, get involved with the Portland chapter of PRSA at www.prsa-portland.org .
2. Craft your resume so that your skill set comes through loud and clear and that your accomplishments are clearly and strongly highlighted.
3. Make sure that you target your resume and cover letter very specifically to the job opportunity that has interest for you.
4. Start networking with people who have the type of job you are seeking. Ask for informational meetings so that you can learn in detail what the jobs entail. Use a platform like Linkedin to institutionalize your network.
5. Set up a virtual or online portfolio to illustrate your work and capabilities. You can do this on social platforms like Linkedin (www.linkedin.com,) www.slideshare.com and www.visualcv.com.
6. Consider volunteer activities in Portland as a means of broadening your PR skills beyond sports. Look around your local community to see if there is an organization that can use your PR talents.
7. Get involved in the Portland PRSA chapter. You can benefit from chapter activities, networking and professional career development. Get engaged!
The point is if you want to migrate your career beyond sports public relations look at both professional and personal roles that can get you in close proximity to people and organizations outside of sports.
All the best,
Gerry Corbett APR, Fellow PRSA |
| 383 |
10/08/2010
2:35 a.m. |
Kam Jones
I am a student and I have decided to take the PR route, I am looking a little ways down the road but, I am wondering if you can be in PR and still have time for a family? and if so, which direction should I go in so this can be possible for me?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kam:
You can certainly have a career in public relations and have a family at the same time.
Although public relations requires many skills and strong characteristics, there is plenty of room to have a balanced life. And you should strive for balance.
That said, a career in public relations is not only about working with people. A career in PR is about advocating for people, organizations, causes, points of view, and societal benefit. To be successful in public relations you should learn to write well, be well read, develop patience, and have an open mind and truthful heart. Here is my list of the primary characteristics of successful public relations professionals.
• Adept communicator
• Good writer
• Understanding of business
• Presentation skills
• Team player
• Speech giver
• Diplomatic
• Grace under pressure
• Short learning curve
• Patient
• Trend/industry follower
• Jack of all trades
• Credibility and integrity
• Flexibility
• Persuasive appearance
• Articulate speaker
• Analytical skills
• Strong networking capabilities
• Loyalty
• Team work
• Organizational knowledge
• Objectivity
• Diplomacy
• Selling skills
• Think strategically
I hope this is helpful.
I wish you all the best in pursuing your career goal.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 381 |
10/08/2010
2:23 a.m. |
Baseemah Gaither
I recently, was dismissed from college on the basis of not completing the program requirements based on GPA acceptance and review. I started noticing that my time-mangement skills were affected by medical causes in my life, but that did not stop me at all. I kept moving even though my ability to complete my degree was not successful. My question is "When students discover that their failing short on educational practices how can they try to get employed, which I completed 163 credits? |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Baseemah:
I understand your situation and appreciate what you are experiencing. The bottom line though is that everything is a personal choice. You are in control of your life and if you have a goal, you should do everything in your power to reach that goal.
The marketplace today is very challenging. Companies have a lot of choices for the people they choose to employ. And a degree is critically important if you want to have a career in the public relations field.
My recommendation would be to strive to complete your degree so that you can accomplish your goal. Sit down with the counselor at your university or college and appeal to them to allow you to finish your degree.
Given that you have completed 163 units you do not have too far to go to finalize the requirements for your degree. So go for it.
All the best to you.
Sincerely,
Gerry Corbett, APR, Fellow PRSA |
| 380 |
10/06/2010
12:11 a.m. |
Uzma Syed
I completed my Bachelor's degree recently in communications, but I am working as a business administrator for many years. Now I am trying to get a job in PR area. How can I make my resume attracted to employers? Can you please see my resume and tell me how to change it.
Thank you in advance,
Uzma
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Uzma:
I would be happy to take a look at your resume and provide some guidance to you. The important issue though is to highlight in your resume those accomplishments most related to the public relations and communications function.
To be honest, employers will be attracted to people who can help them and their businesses reach their goals and objectives. So if you have done that for your current and past employers, please consider incorporating that information in your resume.
Here are some ideas to consider:
1. Craft your resume so that the public relations aspects of your current job, including your writing skills, are strongly highlighted in your accomplishments.
2. Make sure that you target your resume and cover letter very specifically to the job opportunity that has interest for you.
3. Start networking with people who have the type of job you are seeking. Ask for informational meetings so that you can learn in detail what the jobs entail. Use a platform like Linkedin to institutionalize your network.
4. If you have writing experience, you may want to set up a virtual or online portfolio to illustrate your work and capabilities. You can do this on social platforms like Linkedin (www.linkedin.com,) www.slideshare.com and www.visualcv.com.
5. Look within your current employer to see if there is an opportunity to segue into a communications or PR role.
6. Consider volunteer activities as a means of building your PR skills. Look around your local community to see if there is an organization that can use your PR talents.
7. Get involved in PRSA and your local chapter. You can benefit from chapter activities, networking and professional career development. Get engaged!
The point is if you want to move your career into public relations look at both professional and personal roles that can get you in close proximity to people and organizations that are already in the field.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 379 |
09/27/2010
4:10 p.m. |
Pleas Andrew Honeyowod
I have made the transition Human Resources Consultant to Public Relations. I have been working in Marketing Communications as a Copywriter/Content Writer, Copyeditor and Proofreaderfor the past 2 years. I'm looking to utilize and leverage my writing and editing experience to obtain a permanent role in Public Relations. What is the best way to leverage my last 2 years of experience in writing and editing into a new role?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Andrew:
Congratulations on making the transition. My advice in this market would be to get another couple of years experience under your belt before you consider making a move. As a rule of thumb, it is better to look for a job while you have a job. That said, here are some actions you can take now to prepare for your next job campaign.
1. Do a fabulous job for your current employer. Document well the tasks that you are doing to help your employer reach its business objectives. Make sure you are able to highlight what you are doing in some form and preferably develop an online portfolio that illustrates your best work.
2. Start or continue building your network. The greater your network, the better the chance you have of connecting with the opportunity you seek. In today's market, I have seen estimates of 60% to 80% of the people who land new jobs today are doing it through their network. To institutionalize your network there are several platforms that make it easy, including Linkedin, Facebook, Plaxo and Ning to name a few.
3. Get more engaged and invested in the profession. If you are not yet a member of PRSA, join. PRSA gives you the opportunity at the chapter, district, section and national level to be involved in governance, professional development, career development, networking, mentoring, etc. Being a member is also a great way to give back to the profession by being able to help other pros, as well as students who are studying to enter the field.
4. Depending on your current employment situation, look for opportunities to expand your job responsibilities or move up in the organization. Consider volunteering for extra duty or for tasks that other may not want to do. Often a "can do" attitude will get you increased recognition in the organization and the chance to expand your sphere of influence and responsibility.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 378 |
09/24/2010
5:44 p.m. |
Greta Jonynaite
I'm currently living and working in UK. As a recent graduate with a 2.1 hons degree in Public Relations I recently landed on my first job in a PR agency as junior account executive. However, I always wanted to work in America, but don't even know there to start! Do I need to approach agency directly? Is it possible to get a job in the industry whilst being on the over side of the ocean?
Many thanks,
Greta
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Greta:
Congratulations on your honors degree and landing your first public relations role.
I believe that your best course of action at the present time is as follows:
1. Stay with your new role at the agency and perform well.
2. Get at least two or three years of experience under your belt so that you have a track record of accomplishment.
3. Learn as much as you can about the public relations industry and its practice.
4. Get involved in your local and national public relations organization. Become engaged in what the organization does and how it goes about its business. As another option, consider joining the Public Relations Society of America. This will give you entre to PR professionals in the U.S.
5. Start building your network. Use one or more of the social media platforms like Linkedin or Facebook to institutionalize your network. Long term your network will provide an important component of your career development path. As people get to know and understand you and your capabilities and record of accomplishment, opportunities will open up for you.
6. Also document your accomplishments in an online portfolio. A tool like Linkedin or Slideshare.com can be aids in establishing an online portfolio.
Following these steps will give you an edge when it is time to move to your next career stop.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 376 |
09/21/2010
2:31 a.m. |
Jennifer Seager
I have a master's degree in social work and 15 years of experience in the social service/early intervention fields. I have also started programs from scratch. Areas of expertise including marketing, building relationships (PR), audit prep work, and writing. I am seeking a career change where my existing skills and experience will "count" in the job search, but where I can make the switch to a corporate environment and command a starting salary of at least $60K.
Thoughts? Feedback is appreciated |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jennifer:
The job market today is still very tight for most fields and disciplines. Making the bridge from social service to public relations is likely to be very challenging because there are so many folks available and a dramatic lack of open positions. So you have your work cut out for you in order to accomplish your stated objective.
In my view, your best opportunities might be in the area of public relations for social service organizations. Given your 15 years of experience in social service, you may want to consider the following:
1. Craft your resume so that your public relations skill set and writing ability are strongly highlighted in your accomplishments. Target the resume and the cover letter very specifically to the job opportunity.
2. Start networking with people who have the type of job you are seeking. Ask for informational meetings so that you can learn in detail what the jobs entail. This will give you a sense if the jobs hold sufficient interest for you. Use a platform like Linkedin to continually build and sustain your network.
3. If you have considerable writing experience, you may want to set up a virtual or online portfolio to illustrate your work and capabilities. You can do this on a social platform like Linkedin (www.linkedin.com) which gives you the ability to feature your career and career accomplishments including posting a presentation about yourself with online links to your body of work using www.slideshare.com.
4. You may also want to investigate former employers to see if they have a need for public relations talent that understands the social service industry. With your experience, you will likely have a high degree of credibility.
5. Also consider taking a PR bootcamp so that you can get a detailed understanding of the PR field. Check the web site of PRSA HQ ( www.prsa.org ) and your local PRSA chapter for a schedule of PR bootcamps in your area.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 377 |
09/21/2010
12:53 a.m. |
Edward M. Bury, APR
Good Morning:
I am a senior-level (20-plus years of experience) public relations/ marketing communications professional. Last fall, my position with a professional association was eliminated. My goal is to secure another full-time management-level position in Chicago. I've had several interviews and some project assignments, but no full-time offers. Agencies here are hiring, but I have no "big agency" experience. Any suggestions on how to position myself as a viable candidate with agencies?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Ed:
Yours is a great question and one that is often on the minds of senior level folks who want to make the bridge from corporate to agency life.
The issue with most if not all agencies is to hire a senior talent like yourself, the agency either needs to have a book of business waiting to be serviced or the potential hire needs to have a book of business that he/she is willing to bring to the agency. In this marketplace, that is truer than ever. In my conversations with agency folks, the greatest need at present is for junior and mid level folks. It is rare that agencies are on the hunt for senior talent.
That said, here are some ideas you may want to consider:
1. Consider spec work whereby you offer your services to agencies looking to pitch new clients in areas where you have thought leadership, a particular skill set or an inside track.
2. Brainstorm ideas for new clients or capabilities that an agency may be lacking and offer it as an incentive or idea for discussion with agency principles.
3. Step up your networking with agency folks. Look for opportunities to associate with agency people at Meet Ups or chapter meetings of PRSA and other like associations. In his way, you may have the opportunity to learn of openings before that are put on job boards or advertised. This will also give agencies folks the opportunity to learn more about you.
4. Consider joining the PRSA Counselors Academy as a way of broadening your network of agency people.
I will continue to think of other ideas that may be helpful to you. In any case, keep me apprised of your progress.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 372 |
09/09/2010
6:07 p.m. |
Krystal Humphreys
I'm 25 years old and graduated from college with a B.A in Public Relations over a year ago. My issue is that I have been working in a family business for about 8 years now and I have accepted that I am not happy settling for this as my career. I want to get involved in PR, but since I do not have relevant experience directly with a PR agency it seems that I am not qualified. My problem is, how do I get experience when I do not have experience? I want to be happy in my career. I need guidance. |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Krystal:
I have spoken with several people in your position and frankly think that you can take advantage of both your academic background and experience in your family business.
Let me say at the outset that you can benefit from a lot of the questions I have previously answered. There are some good ideas for thought for your current situation. So please read some of the earlier Q&A.
In the meantime, I would be interested to know if you have thought about or had the opportunity to apply your public relations skills to your family's business? This would be a fabulous way to get solid skills and experience in public relations and contribute to the success and growth of the business? Consider the following:
1. From your email address it seems that the family business is focused on some sort of industrial finishes. Have you thought about developing a PR program for the business.
2. Have you considered a social media program including a Facebook page or Linkedin profile to help increase awareness or provide customer support?
3. Is your family business the type that could benefit from the thought leadership of your management? Developing and rolling out a series of white papers about the technology or processes involved coulee be valuable experience for you and a lead generator for the company.
Here are some other ideas to gain additional experience:
1. Consider volunteer activities as a means of building your PR skills. Look around your local community to see if there is an organization that can use your PR talents.
2. Get involved in PRSA and your local chapter. You can benefit from chapter activities, networking and professional career development.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 373 |
09/09/2010
4:53 p.m. |
Fran
Master of Project Management in 2003; Bachelor of Arts Mass Media Communications/Public Relations '97. While completing my degrees, I worked as a laborer for an automotive giant for 18 years. With the acception of freelance writing for a newspaper for 4 years, I did not intern.
I am in my 40's.
Am I FINISHED because I did not intern? If so, I have wasted my years of studying to gain a successful career.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Fran:
You are not finished by any stretch. However, you need to work it hard if you want to secure a job in the public relations field.
You appear to have a solid academic background. That is a good start. To be honest, it would be helpful to know what you did in the automotive business for 18 years. That said, I think part of the key here is to sort out if your 18 years might be of benefit to you in securing a role in public relations.
So let"s get the assumptions out of the way first. I assume that you are a pretty good writer. That being the case, make certain that you have a portfolio put together that illustrates your writing talents. If it possible, develop a portfolio that is online or at least accessible online. I have previously written about building an online portfolio so take a look at my previous responses at this Ask the Experts column. As you move forward consider these points.
1. Compose your resume in a way that highlights your accomplishments for all of your employers, paying attention to how you helped your employers achieve their business goals.
2. For your experience as a laborer in the automotive industry consider any aspect of PR that you may have employed in your job. For example, "headed a team responsible for assuring zero defects in drive train assembly, employing classic communications techniques of group decision making and buy-in."
3. Focus your job search on auto and auto related manufacturers that may need someone with inside experience with manufacturing processes. Also consider PR firms who have auto related clients.
4. If you have not already done so, start focusing on your network including adding folks you know in the auto business. Use platforms like Linkedin, Plaxo and Facebook to institutionalize the network.
5. Consider blogging about your 18 years of experience and how it relates to your goal of landing a PR role.
Bottom line, leave no stone unturned or idea pursued.
All the best |
| 374 |
09/09/2010
3:39 p.m. |
Shawn
I just graduated in December and have been interning as a public relations associate for the past 9 months. This is my third internship for a total of a year and a half of interning. I’ve been applying for jobs left and right personalizing each cover letter, tightening my resume but I haven’t been progressing in my search. In fact I think I am digressing and now getting discouraged.
Do I keep interning? Do I keep job hunting? I could use all the help I can get which is greatly appreciated!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Shawn:
All of the above and then some. Frankly job search is a job. So make sure that you are approaching your search with energy and enthusiasm. You are to be commended for your three internships. One question to ask is are you able to convert the internship into a job and if not why not?
That said, here are some actions to consider:
1. Make an investment in yourself and join PRSA. There are are wealth of opportunities to hone your skills, build your network and find potential positions.
2. Start or continue to expand your network of contacts by attending meetings of PRSA and other groups, volunteering your time at meetings and events and get out in person to network with colleagues and potential employers.
3. If you are not already familiar witht the popular network platforms, get busy. Linkedin and Facebook are two of the more popular platforms to make your presence known and in a way that reflects and spotlights your talents.
4. Start building an online portfolio of your work. Also, assess your online brand and insure that what is on the web about you is correct and is positioned the way you want.
5. Go Pro Bono. If you have time on your hands, look around your local community for volunteer opportunities. This is a good way to get experience and exposure.
6. Are you social? Do you blog, use Twitter or employ other social platforms? If so, use them strategically to add value to the public stream, if not start.
All the best and let me know if you would like me to take a look at your resume.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 375 |
09/09/2010
3:15 p.m. |
Mark Hoeflich
What is an ideal response to an interview question - how would you describe yourself?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Mark:
It really depends on:
1. Your experience
2. The position for which you are interviewing
3. The person with whom you are interviewing
Consider the following:
1. Develop a personal brand statement that reflects your skills and the position you are going after. For example, "I am an accomplished PR professional with experience in biotech, healthcare and medical hardware.
2. As you develop your brand statement or moniker make certain you have done your research on the company, the position and the hiring manager. In this way, your statement can come across as relevant and pertinent.
3. Also, consider your description in light of your accomplishments and make it consistent with your resume.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 370 |
08/29/2010
8:26 p.m. |
Jeff
What's the best way to highlight my work experience that relates to public relations and media relations? I'm concerned that a potential employer will see broadcast journalism on my resume and immediately eliminate me from consideration, even though my work includes writing news releases, bios, promos, PSAs, Web site material, and direct marketing materials; pitching stories; handling crisis communications; arranging press interviews; directing events; & editing audio/video clips.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jeff:
Your resume should tell a story about your achievements and accomplishments. The resume is no longer just about job descriptions or duties assigned to you.
If your roles had you performing more than just journalistic writing then your accomplishments ought to emphasize the full range of your accomplishments. For example.
"Broadcast Journalist and Communicator, XYZ Company, city, state, 2005-present
Served as both communicator and broadcast reporter developing stories, stories angles, news announcements, public service notices and announcements, news releases and other corporate communications vehicles.
o Helped increase viewer ship of XYZ in local market by 10% through a combination of hard-hitting consumer reporting and critical community PSA's that brought to light greater need for citizen contributions to homelessness.
o Accomplishment 2.....
o Accomplishment 3.... "
Please employ this type of technique to highlight your abilities.
I would be happy to take a look at your resume if it is helpful to you.
Please send it to me at gerard.corbett@prsa.org.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 366 |
08/24/2010
5:15 p.m. |
Sarah Rotering
I would like help re-vamping my resume. I think it lacks "pizazz" though it is formatted as instructed by a professor three years ago.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Sarah:
I would be happy to take a look at your resume. But before you send it to me at gerard.corbett@prsa.org, make sure that it includes three to four accomplishments for each role you have had.
Companies today are more interested in what you accomplished rather than what you did. So pay attention to how you helped each of your employers move the needle or accomplish their business objectives.
I look forward to taking a look at your resume.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 365 |
08/21/2010
8:00 p.m. |
Christian
I have 10 years of experience in journalism, with the majority which has been spent working at a niche trade magazine. For a little over the past year, I have been moonlighting as a PR advisor for a small startup company. This has inspired me to move into public relations full time, but I am concerned about not having enough "hard" PR experience and going in at entry level. What can I do to avoid starting my career over again?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Christian:
Well the good news here is that you have ten solid years of journalism experience and you are getting experience in your moonlighting role.
The key to moving forward is to continue to get experience and exposure to the PR industry. Here are some other actions to consider:
1. Enroll yourself in a PR bootcamp. Check the professional development sites of PRSA (www.prsa.org,) and/or other professional communications organization Web sites. A boot camp is a great way to immerse yourself into what is required of PR pros.
2. Pick up a couple of books on public relations and read them. You can get some recommendations at www.prsa.org and Amazon.
3. Start developing a network of local PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA, IABC, or publicity club chapters.
4. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook.
5. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions in earnest. Think about using a platform like www.slideshare.com or VisualCV.com to highlight and document your body of work.
6. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want.
7. See if you are able to convert your moonlighting job into a full time position. If not, keep doing it anyway so you can get experience and build your portfolio.
8. Join your PRSA and get engaged. There is no better experience than being active in the organization and associating with people that do what you want to do.
Let me know how things go.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 364 |
08/17/2010
2:24 a.m. |
Dominic
It seems to be the never ending quandary... employers want experience, yet in order to gain experience, one needs to be hired. I was laid off in 2006, went back to school in 2008 and I will be graduating this December, but my PR experience is my course work and my internship; but I have many years of experience in the 'real world' as a business analyst. How can I tie the two together so that employers know I am not the traditional 21 year old right out of college?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Dominic:
Your experience as a "business analyst" is likely to have important value to your public relations skills and capabilities. The key to presenting your value is based on your ability to present your accomplishments in terms that relate to public relations and its associated functions.
With that as a starting point, consider these ideas.
1. First and foremost, design and craft your resume in a way that highlights your accomplishments. How did you help your employer or client move the needle? What did you do quantitatively and qualitatively that allowed your employer to achieve their business objectives?
2. For all of the positions that you have had, re-examine them in light of your academic training in public relations to identify aspects that may relate to PR functions.
3. As you craft your resume, describe your "business analyst" position in terms that may relate to a public relations role. For example, "Provided due diligence and analysis on financial transactions that moved the company closer to its business goals of a, b and c." PR professionals often get called upon to analyze situations much like an analyst would.
4. Your internship, though short lived, is experience. So capture your accomplishments in a way that helps a potential employer see and understand your value and include it in the resume the same as you would any job.
5. Consider doing some volunteer/pro-bono public relations activity for a local non profit in your sphere of influence. Volunteering will give you valuable experience, allow you to give back to the community and help you to continue to build your network.
6. If you have a passion for a particular aspect of public relations, consider writing a blog that adds to the thought leadership on the topic. You may even want to consider writing a blog about the analytical skills required to be a successful PR pro.
I would be happy to take a look at your revised C.V. if it is helpful.
All the best!
|
| 363 |
08/16/2010
3:02 p.m. |
Sam
I have six years experience in print publishing and am trying to break into pr. I've recently interviewed with two companies and seems I was not hired for either position. The two women who interviewed me are part of a large volunteering group of which I am also a member. There is a chance I could run into them in the future. How can I keep the conversation light but still convey my interests in future employment, while also not coming off as overbearing or annoying?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Sam:
Your experience is a common one. So no worries. Here are some thoughts.
1. Keep it cordial.
2. When you encounter them for the first time, thank them for taking the time to speak with you.
3. When you meet them for the second time, keep it casual and ask them how they are doing and how is their business.
4. If you have the opportunity to volunteer for some task or opportunity in this volunteer organization and either one of the people are involved, take it. You have the opportunity to show your stuff while you are working with them and they have the opportunity to get to know you better.
5. Connect with them on Linkedin if you feel they would be amenable to the connection.
6. Offer them support should they ever reach out to you or your volunteer community.
The bottom line here is to develop an ongoing relationship with them in a way that is natural and authentic. It could likely pay dividends in the future. Also, it is a good way to continue to build your network.
All the best and good luck,
Gerry Corbett, APR, Fellow PRSA |
| 362 |
08/12/2010
6:45 p.m. |
Jonathon Webb
Hi There,
I am 23 years old and am 30 hours from Getting my Degree in Communications,Minor In Psychology, and I want to specialize in Public Relations. My goal is to Graduate and then work at a firm somewhere in Texas for a year or so, then My plan is to move out to the east coast and become a Publicist for The government or the Military as a civilian. Any advice as how to help me get started? Thanks so much...
Jonathon Webb
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jonathan:
You enthusiasm is terrific. There are a number of actions you can take now to begin building a foundation for your career success.
1. First and foremost, do well academically.
2. Next, if your university includes an internship, get a good one that is related to what you want to do longer term and/or one that allows you to start building a portfolio of your work as evidence of your talent and capabilities.
3. Check to see if your university has a PRSSA chapter. If so, join the chapter and get engaged in its activities.
4. If there is a local PRSA chapter in your town, go to its web site and see what activities are taking place. Go to the meetings, listen, learn and start connecting with professionals.
5. If you have not already done so, start building your network and institutionalize it using a web platform like Linkedin or Facebook. Every time you meet someone new, invite them to connect with you. In this way you begin building your network of people who may be in a position to support your efforts or people for whom you can support. Networking is a two way street.
6. If you have the time and the energy, try doing volunteer work for local non-profits who may need writing support or other public relations functions. This will allow you to get some good experience while doing some good. You may even consider doing volunteer work with your local USO, which would give you an entre to the military.
The bottom line is to begin getting engaged on a professional basis while you are still in college. This not only demonstrates initiative on your part but will give you an edge when you start the process of entering the professional work force.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 361 |
08/05/2010
5:49 p.m. |
Arlene
I am thinking of getting my Masters in PR. But because of certain factors, right now my only real option is through distance/online learning. The university I will be doing it through is a traditional on-campus school but the Masters in PR program is offered both on and off-campus. How are degrees attained through online learning looked upon by employers?
Also let me just say that this forum is a godsend! I really appreciate all the advice of the experts on here. Thank you.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Arlene:
Thank you for your kind remarks about the "Ask the Experts" site.
Your question is a good one. How employers view degrees really depends on the reputation of the institution. Whether your degree was gained online or offline is certainly not a critical concern these days as distance learning is fairly commonplace.
So do your research regarding the institution's brand and reputation. That will likely give you the type of information you need to make an informed choice. And in this regard here are some tips.
1. Google the institution and see what and how it is covered.
2. Check with former students and alumni of the institution
3. Check "Linkedin Groups" for the alumni groups for the particular institution in which you have an interest and ping the graduates that are listed as alumni and seek their opinions.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 359 |
08/04/2010
2:27 p.m. |
Krystal Hughes
I have a journalism degree and am very passionate about all things communications-related. After college, I explored a different industry and now I’m trying to get back on track, specifically with PR. I’m currently a PR/Advertising grad student with over six years of professional work experience where I’ve managed to incorporate lots of communications functions. How important is formal PR industry experience to gaining employment and how do I appear as a viable & qualified candidate?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Krystal:
With your background in journalism and experience in communications, it is entirely possible to secure a position in public relations.
The key to moving into PR is no simple matter though. Some things to consider might include:
1. Familiarize yourself with Corporate PR and or Agency PR by enrolling yourself in a boot camp where you can meet like-minded folks.
2. Start networking locally with the PR folks you know. You might want to identify a couple of pros you admire and ask to shadow them for a few days.
3. If you are currently employed with an organization that has a public relations department, consider drafting a migration plan to ease you out of your current role and into the public relations business.
4. Join PRSA and connect with your local chapter and its members as a means of learning where are the opportunities for someone with a journalism background.
5. Consider a self examination to explore what are your passions and what roles will give you the greatest level of job satisfaction.
After you have taken these steps, consider these ideas:
1. Recraft your resume to highlight the skills and experiences that most relate to public relations positions.
2. Look at your accomplishments and see how they may relate to the needs of agencies and corporate communications departments.
3. Put together an online portfolio that shows your abilities and accomplishments
4. If you are on Google, take steps to insure that what is found in cyberspace accurately portrays your profile, accomplishments and capabilities. This can be done by crafting well your profiles on platforms like Linkedin, Facebook and Plaxo and taking ownership of your profile on sites like www.Zoominfo.com and www.spoke.com.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 358 |
08/03/2010
1:54 p.m. |
kavita
i am a BA graduate, where my subjects were journalism, psychology and literature. i dont know if i will be suitable for a public relation job. i want to know if my degree could get me a job in public relation or any other field, not very keen in journalist field. how can i know if i am suitable for PR job. |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kavita:
A career in public relations is always possible if you have a knack for writing, a mind that is strategic, a constitution of iron and the "patience of job."
Here are some actions you can take to better understand whether PR is for you.
1. Enroll in a one or two day PR Boot Camp in your local area. You can check at the PRSA webs site under "Learning" to see if there is a boot camp being held near you. Taking a boot camp will provide a more complete picture of the profession.
2. Go to a few local chapter meetings of PRSA to start networking with people in the field to get a sense of their jobs and what exactly those jobs entail.
3. Identify some local public relations professionals who would be willing to mentor you as you make the transition.
4. Peruse www.prsa.org to get familiar with the field and the rich body of information that is on the site.
5. You did not mention if you currently have a job. But if you do, look at your current organization to see if there is an opportunity to migrate to the department responsible for the public relations function. On the job training is a valuable way to increase your exposure to the field and learn new skills.
Take action on these ideas if you really have the passion and endurance to go the next step.
If you want to provide more information about your background and education, I am happy to provide other ideas.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 357 |
07/30/2010
11:20 p.m. |
Paul McNamara
Hi There,
I'm looking for some advice on Public Relations career placement. Since earning my Masters degree in Journalism, I've have spent the last 8 years working as a television news producer. Prior to that, I worked at advertising agencies in Account Management. I'm currently based in Los Angeles and looking to work with a headhunter about my options and was wondering if you could suggest a few. I am also willing to relocate to New York so I'd be willing to talk to someone there as well.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Paul:
I have written numerous comments about headhunters or executive recruiters regarding job search. And the fact is that headhunters do not work with job seekers. Executive recruiters work typically for companies to search for executives for specific jobs. So there are no recruiters with whom you can work to get a job.
What you need to do is to build relationships with recruiters so that when they have a search for someone with your experience, they have the possibility of considering your credentials.
There is a comprehensive list of search firms that recruit in the communications field at http://prjobcoach.com. Also there are services that will distribute your resume to search firms. One such firm is Kennedy Information Systems.
If you have further questions, please let me know.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 356 |
07/28/2010
10:26 p.m. |
María Rosario
Thanks for this opportunity. I am PR professional with over 18 years of experience at the executive level in Puerto Rico working for higher education, banking and government. I have a Masters Degree in Communications. Due to the economic situation I want to explore opportunities in the USA hispanic market where I can also improve my English skills. Can you give any contact or advice where to start?
With thanks, María
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Maria:
A good place to start is PRSA. In particular you may want to take a look at getting involved in the Miami Chapter where there are many members who could be helpful in your outreach. The web site for the chapter is at http://www.prsamiami.org/.
In the meantime, please send me your resume and info on your current situation. I would be happy to provide further thoughts on your search for new opportunities.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 354 |
07/20/2010
12:17 a.m. |
Ashleigh
I have 5+ years exper. working in TV news as an Assignment Manager, BA in Broadcast Journ. Looking to leap into PR/Adv/Mktg. After working in TV, I need some degree of creativity, excitement, and stimulation. Is there a type of job in this field that would suit me? Any general job titles I should look for?
I work with PR people daily and have lots of insight from the media-end. What else can I do to make myself marketable for PR/Adv/Mktg? I can't pro-bono due to conflict of interest.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Ashleigh:
With your background in broadcasting you have a number of options including:
1. Producer with a Podcasting firm
2. A video specialist with a corporate communications department of a large firm
3. Running your own video production company
4. Working with an agency that specializes in on-air media training
5. Try your hand at consulting as a bridge into PR
The key to moving out of TV news and into PR is no simple matter. Some things to consider might include:
1. Familiarize yourself with Corporate PR and or Agency PR by enrolling yourself in a boot camp where you can meet like-minded folks.
2. Start networking locally with the PR folks you know. You might want to identify a couple of pros you admire and ask to shadow them for a few days.
3. If you are currently employed with the TV News Organization, consider drafting a migration plan to ease you out of your current role and into the public relations business.
4. Join PRSA and connect with your local chapter and its members as a means of learning where are the opportunities for someone with a broadcast background.
5. Consider a self examination to explore what are your passions and what roles will give you the greatest level of satisfaction.
After you have taken these steps, consider these ideas:
1. Recraft your resume to highlight the skills and experiences that most relate to public relations positions.
2. Look at your accomplishments and see how they may relate to the needs of agencies and corporate communications departments.
3. Put together an online portfolio that shows your abilities and accomplishments
4. If you are on Google, take steps to insure that what is found in cyberspace accurately portrays your profile, accomplishments and capabilities. This can be done by crafting well your profiles on platforms like Linkedin, Facebook and Plaxo and taking ownership of your profile on sites like www.Zoominfo.com.
All the best,
Gerry Corbett |
| 346 |
07/19/2010
10:16 p.m. |
Kara Hacker
Where do I start? I graduate 3 years ago with my degree in PR. I'm currently living in Kentucky and I literally can't find a PR job ANYWHERE! Its so frustrating! I have an older sorority sister who started her on consulting firm out of her home and she does really well for herself and her clients. What do I do? Move to a different location, go back to school, start my own consulting firm? I'm so lost. HELP!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kara:
Your situation is not that unusual in this current job market. Many people are in the same boat. You need to batten down the hatches and make sure you have all of the right tools to successfully sail through this challenging economy.
1. A resume that focuses on accomplishments not just job descriptions. And a resume that is grammatically correct.
2. A network that is strong, growing and able support your search and count on your ingenuity and connections
3. A track record that is visible and laudible -- visible if googled and reflective of who you are, what you have done and what you can do.
So given the environment we are facing, here are some immediate to do's.
1. Make an investment in yourself and join PRSA. There are are wealth of opportunities to hone your skills, build your network and find potential positions.
2. Start or continue to expand your network of contacts by attending meetings of PRSA and other groups, volunteering your time at meetings and events and get out in person to network with colleagues and potential employers.
3. If you are not already familiar witht the popular network platforms, get busy. Linkedin and Facebook are two of the more popular platforms to make your presence known and in a way that reflects and spotlights your talents.
4. Start building an online portfolio of your work. Also, assess your online brand and insure that what is on the web about you is correct and is positioned the way you want.
5. Go Pro Bono. If you have time on your hands, look around your local community for volunteer opportunities. This is a good way to get experience and exposure.
6. Are you social? Do you blog, use Twitter or employ other social platforms? If so, use them strategically to add value to the public stream, if not start.
Best of luck and let me know if you would like me to take a look at your resume.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 353 |
07/19/2010
10:11 p.m. |
Crystal Demps
How should I go about getting a PR job out east? How much should I save and should I move out east first before trying to look for a job? Please help!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Crystal:
It just depends! There are a number of unknowns in your query.
1. What is your experience
2. What is your academic background
3. Where are you currently based
4. Are you currently employed
Moving to another geographic location to find a public relations position can sometimes be a good idea. However, before you take a step that significant, consider the following:
1. Do you have a network of friends or colleagues in the PR field? If not, try contacting your local PRSA Chapter by searching Google to find the web site. Take a look at the chapter's calendar for events that have an interest for you.
2. Start networking with several PR professionals who may be willing to take you under their wings as a mentee.
3. Check several of the job boards on the web and search for PR jobs in you local area. Look at www.prsa.org/jobcenter, www.indeed.com, www.prjobcoach.com, and www.prweek.com/jobs, among others.
4. If you have an account at www.linkedin.com check it's job search function. Linkedin also has a number of groups that focus on the PR field and jobs. In addition, PRSA has a rather large group on Linkedin that may be a good resource.
If you feel that you have exhausted all your local resources then you may want to consider looking at other regions. If this is the case, it is helpful to have a solid network of people who can be helpful to your search. But bear in mind that networks are two way streets with reciprocity being a valuable tool.
Please write to me if you have further questions or comments.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 352 |
07/19/2010
9:26 p.m. |
Christina Chilleme
I am a '04 Graduate of Penn State currently working for Marine Corps Community Services (MCCS) aboard Marine Corps Base Camp Pendleton in a position which requires a great deal of marketing, communication coordination, and public relations work. This being the case, I plan to pursue on a total career change to PR. As my B.A. is not in PR, journalism or comm, would an M.A. in PR be required? Is a PR career for individual like myself possible at this point? Please advise at your convenience. |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Christina:
A career in public relations is always possible if you have a knack for writing, a mind that is strategic, a constitution of iron and the "patience of job."
Certainly a Masters in Public Relations would be of great value as well. And if you have the time and the resources, by all means go for it.
If you are doing public relations in your current role with the Marine Corps Community Service make sure that you are well documenting your efforts. When you decide to make the complete jump from your current role to a public relations job, you will want to be able to point to your accomplishments in public relations.
What might be helpful for you to do now even before applying to grad school is to conside these actions.
1. Enroll in a one or two day PR Boot Camp in your local area. You can check at the PRSA webs site under "Learning" to see if there is a boot camp being held near you. Taking a boot camp will provide a more complete picture of the profession.
2. Go to a few local chapter meetings of PRSA to start networking with people in the field to get a sense of their jobs and what exactly those jobs entail.
3. Identify some local public relations professionals who would be willing to mentor you as you make the transition.
4. Peruse www.prsa.org to get familiar with the field and the rich body of information that is on the site.
5. Look at your current organization to see if there is an opportunity to migrate to the department responsible for the public relations function. On the job training is a valuable way to increase your exposure to the filed and learn new skills.
Take action on these ideas if you really have the passion and endurance to go the next step.
If you want to provide more information about your background and education, I am happy to provide other ideas.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 351 |
07/14/2010
9:37 p.m. |
Marlee Kattler
Hello- I am currently a rising senior at Penn State University in the Public Relations major. I recently switched into this major and have my first internship in the Public Relations field at school beginning in the fall. However, I am anxious/concerned about finding my place in the industry after graduation next year. I am just looking for some advice on how to successfully search for jobs as a college graduate. Thank you very much.
Sincerely,
Marlee Kattler
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Marlee:
It is admirable that you are anxious about your career once you finish your degree in public relations. There are a number of things you can do to contribute now to your later success.
1. Excel in your classes now. Fine tune your writing abilities and seek to do your best academically.
2. Do well in your internship and include your work in a portfolio. Save your best work for the portfolio and consider building an online portfolio of your work.
3. If there is a local chapter of PRSSA, join and be active. http//:www.prssa.org. The relationships you build now in the organization will serve you well later.
4. Start building your network and consider using a tool like Linkedin www.linkedin.com. Your network is a valuable tool in both helping others and in having a support structure at your fingertips.
5. Consider volunteering with local school organizations and with organizations in your community. Volunteering is a terrific way to give back, build your network and gain valuable experience.
6. Be open to new ideas, opportunities to build your intellectual net worth and learn from all of your experiences.
7. If you have the opportunity to travel and learn take it. Individuals who are sensitive to other cultures, customs and countries are always in demand by global companies.
8. Understand new technologies and how they can help you communicate better. Do not use the technologies for the sake of the technology. Use them to augment and expand your skill set. This includes the application of the many social media platforms and tools that are being developed and built today.
Good luck on your academic pursuit and your enthusiasm for the public relations profession.
All the best,
Gerry Corbett, APR, Fellow PRSA
Bottom line is take every advantage to learn and excel in your profession. |
| 349 |
07/13/2010
12:13 a.m. |
Abram Katz
I have 30-plus years experience in newspaper journalism and recently completed a stint as a college teacher of journalism. I have maturity, experience, skill, speed, dependability, and accuracy, but there's one problem: I am long past my 20s and 30s. Are companies interested in experience, when they can hire college grads and pay them peanuts? What's the solution if, like me, the applicant is in his 50s?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Abram:
Your question mirrors many that are being asked in this currently trying job market. It seems that many companies are looking at downscaling in terms of experience and salaries The sad fact is that highly expeienced people are being overlooked in favor of younger, lower priced professionals.
The good news is that the situation is not going to last forever. At some point experience is going to once again trump as a key trait in the search for professional employees that have superb writing skills and a track record of success.
In the meantime, there are some things that can be done to differentiate yourself in this very difficult economy.
1. Make sure that your resume highlights your achievements. I say this often because it is true. Also, hiring managers do not have the luxury of spending lots of time reading resumes and speaking with candidates. You have only a few minutes in a resume to catch the attention of those who are reading it doing the hiring.
2. Distinguish yourself and your credentials by making them easy to find. Make sure if someone Googles you that you and your high-quality content can be found. Use all of the platforms available like Facebook, Linkedin, Twitter, Plaxo, Visual CV, Slideshare.com, etc., to spotlight who you are, your value, your IP and what you have done.
3. Set yourself apart from the rest by adding to the public discourse. If you have a passion about something that is related to your vocation or avocation, blog about it and do it regularly.
4. If you cannot find a paying gig, do it pro bono. If you have time on your hands and can help someone else or a worthy organization, do it. It is a good way to give back, build your IP and content and stay in the game.
Bottom line is keep doing what makes you successful and happy even if the and remuneration is not yet there. At some point the market is going to pickup and you will be at the ready when it happens.
All the best,
Gerry Corbett |
| 347 |
07/03/2010
8:49 p.m. |
Francesca Stamatin
I am researching whether the public relations specialist occupation requires a bachelor's degree in public communication as the minimum requirement for entry. Would you say that employers in this industry routinely recruit and hire only degreed individuals? Thank you! |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Francesca:
A bachelor's degree is typically a requisite for any job in public relations. If the degree is in Public Relations that is a very good credential. As a base requirement, candidates for PR roles must also have good writing skills among other characteristics.
The bottom line though, a bachelor's in PR, Communications or Journalism is the base ticket for entry into the field.
Let me know if you have any other questions.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 345 |
06/26/2010
1:46 p.m. |
Gordon Bloom
My son is struggling with his major at Va. Tech. He is currently majoring in Public Relations but is having trouble finding what types of jobs he would be like. Is there a source to help him figure this out?
Thank You
Gordon Bloom
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Gordon:
There is a lot of very good information on the PRSA web site. Have you son comb the site.
Also, please have him send me a note. I am happy to speak with him.
Best regards,
Gerry Corbett, APR, Fellow PRSA
gerard.corbett@prsa.org |
| 343 |
06/21/2010
3:30 p.m. |
Kelly Koski
Two years ago I moved from the Baltimore market to San Francisco for my husband's job. To help ease the transition on my career, I started my own communications company keeping my previous employer as my primary client. Now that relationship has ended and I am on the full-time job hunt. I do not, however, have many professional contacts here and my job search is going nowhere fast. Could including my communications company on my resume be keeping agency hiring managers from recruiting me?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kelly:
Your communications company is likely an asset on your resume. So do not ignore what you have accomplished. The issue really is that the market is one of the worst in many many years. So, the goal is to focus on your accomplishments and network, network, network.
Here are some ideas:
1. First, make sure that your resume focuses on your accomplishments, not just your job description.
2. Join PRSA and get active and engaged in the San Francisco Chapter and a number of other public relations organizations in the City. Also, the San Francisco Chapter of PRSA is very active and there are great professionals who would be happy to support you.
3. Start developing a local network of PR professionals who can give you insight into the local market. Use some of the online platforms that help you institutionalize you network like linkedin.com, facebook, plaxo, etc.
4. Consider doing Pro Bono work. If you have time on your hands, look around your local community for volunteer opportunities to get involved in PR for non profits. This is a good way to get experience and exposure. One non profite to investigate is the Taproot Foundation at www.taprootfoundation.org.
5. Start building an online portfolio of your work. Also, assess your online brand and insure that what is on the web about you is correct and is positioned the way you want. Try googling yourself and see what is returned.
6. Are you social? Do you blog, use Twitter or employ other social platforms? If so, use them strategically to add value to the public stream, if not start. If you have a passion about some aspect of PR, start a blog.
Lastly, feel free to send me your resume. I would be happy to take a review.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 342 |
06/18/2010
2:59 a.m. |
Matthew Fischer
I am about to complete my bachelors in general business, but have a strong interest in public relations which wasn't offered at my university. Is there any way I would be able to
pursue a profession in the public relations field without a communications or public relations degree?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Matthew:
Everything is possible. But without some fundamental course work in writing and public relations, it would be a challenge at best to land a solid public relations position.
Your best bet would be to look at the Learning link on www.prsa.org and get yourself enrolled in a PR boot camp which would give you some idea if the PR field is one that would hold interest for you and be satisfying.
If PR is your cup of tea, you would do well to enroll in several classes that focus on PR principles and writing.
Also, take advantage of activities and events by the local chapter of PRSA and get to meet public relations professionals who are working in the field. Take a couple folks for coffee and pick their brains about what they do and how well they like what they are doing.
If you need some other ideas, please let me know.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 341 |
06/16/2010
12:45 a.m. |
Donna
I lost my job 13 mos ago while working as a senior managing director for a non profit disease specific health care organization. During my 16 year tenure there I took on increasing responsibilities and earned 4 promotions. Although I believe that I have done my homework regarding a job search, including tailoring cover letters and adapting language on my resume relative to the job description. I have only received 2 telephone interviews. Any advice as to how I can increase the number?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Donna:
I understand your situation. However, you are not alone and your experience is not unusual in this market.
I will say that health care is one of the more active industries for public relations jobs. So with the proper amount of networking and personal branding, you should be able to get your share of interviews and ultimately offers.
First off, I would be happy to take a look at your resume if you think it would be helpful. Please send it to gerard.corbett@prsa.org. In the meantime, here are some thoughts.
1. Please take another look at your resume and insure that your job descriptions focus heavily on accomplishments not job duties.
2. Networking is the strongest aspect of a successful job search. I have heard statistics as high as 80% of the jobs landed today are through the network. So make sure that you are building your network every day. Also, use platforms like Linkedin or Plaxo. These tools allow you to have a ready and centralized place to store and keep current on your network. They also give you the ability to broadcast your status to the network.
3. If you have a body of work that you can point to that illustrates your skills and talents, get it organized and put it online. There are a number of tools that you can use including www.slideshare.com, www.visualcv.com, www.linkedin.com, Google Profiles and even www.facebook.com. Use your resume as a model to highlight your achievements. For a tool like slideshare.com, build a Power Point presentation about yourself including content and links to content you have developed or worked on. Convert it to a PDF file and upload it to your account on Slideshare. Also, you can feature the same file on your Linkedin profile.
4. Make sure that people can find you if they Google you. The more content you have online, the better the chance of being found through search.
5. Also, look at the volunteer route as a way to stay active, network and further build your experience. |
| 339 |
06/11/2010
1:07 a.m. |
Amanda
I am currently working at an advertising agency as an account executive and social media marketing manager. I am still within my first 6 month probationary period with a review and potential pay increase at the end of the 6 month term. I am trying to research credible sources for salary information for social marketing managers but nothing is credible or relevant. Also taking into consideration I handle all social media and function as an account executive what would be the pay scale range?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Amanda:
Salaries for social media professionals varies by experience and region. Salaries also parallel those of professional public relations pros.
Depending where you are located, an entry level salary ranges from $25,000 to $40,000. A mid level pro could earn between $45,000 and $85,000. And there are several credible sources including at the following links:
http://www.jobsinsocialmedia.com/profiles/blogs/social-media-salaries
http://www.simplyhired.com/a/salary/search/q-social+media
http://www.payscale.com/research/US/Job=Social_Media_Manager/Salary
http://www.socialmediasalarysurvey.com/
http://www.glassdoor.com/Salary/Empower-Media-Social-Media-Manager-Salaries-E21109_D_KO14,34.htm
Let me know if you need further information.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 337 |
06/09/2010
1:57 a.m. |
Jason Rosoff
Hi, I am an entertainment professional transitioning into a career into Public Relations/Social Media. I am currently attempting to secure an internship for experience, portfolio items, resume builder and just some actual hands on experience.
I love all the research and studying I am doing on my own, but an internship, or even a entry level job, would really help catapult my new knowledge and positivity. What can I do to become more effective with my lack of schooling and experience? Thanks
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jason:
Your situation seems a bit challenging. First, you have no experience and second you have no formal training in public relations. What I am not certain of, but would like clarity on, is what exactly have you done as an "entertainment professional"?
In the interim, here are some actions you can take to get more exposure to the field.
1. Enroll yourself in a PR bootcamp. Check the professional development web sites of PRSA and other professional communications organizations. On the PRSA website click the "Learning" link. If after going through the camp you continue to have a strong interest, consider more formal education in the field.
2. Start developing a local network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA, IABC, or publicity club chapters.
3. Consider doing Pro Bono work. If you have time on your hands, look around your local community for volunteer opportunities to get involved in PR for non profits. This is a good way to get experience and exposure.
4. If you are able to secure Pro Bono work, start building an online portfolio of your work that you can use at some point when you begin looking for PR positions.
5. In anticipation of a move to the PR field, assess your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate and says what you want.
I would be happy to take a look at your resume if you would like to send it to me.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 336 |
06/01/2010
7:38 p.m. |
Manvi Bhatia
Hi...
I am a graduate from University of Delhi, India. I was working with Bank Of America, Indian branch. I am interested in pursuing Public Relations and Corporate Communications Post Graduate course. Can you please tell me the scope of this course and what types of jobs will i get after the course. |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Manvi:
Post Graduate PR curricula vary by institution. You need to look at the course work at each school and see what is most interesting to you.
Also consider what is your passion. Do you like to write or teach. Are you interested in strategic planning or would you rather execute on the tactical side. You really need to decide for yourself depending on your interests and preferences.
Also by the same token the types of jobs you get really depend on what is your interest. Only you can decide what you want to do and what avenues you want to pursue.
Getting a job in this age of knowledge of information is not a passive exercize. You need to seize the opportunity and insure that you prepare yourself for what is your passion and interest.
If you have further questions, please let me know.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 335 |
06/01/2010
7:13 p.m. |
Jonathan Berr
What advice would you give a veteran, award-winning journalist looking to break into public relations?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jonathan:
You are not alone. There are many folks in journalism that are looking at opportunities to jump to the "dark side." Here are some thoughts to consider:
Making a career change in this economic environment is challenging at best. However, it is doable with some planning and diligence. For certain, if you currently have a job in journalism it is definitely good training for a career in PR. That said, do not quit your day job until you have done some preparation.
Here are some steps to consider:
1. Enroll yourself in a PR bootcamp. Check the professional development sites of PRSA (www.prsa.org,) IABC and/or other professional communications organization Web sites.
2. Pick up a couple of books on public relations and read them. You can get some recommendations at www.prsa.org and Amazon.
3. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA, IABC, or publicity club chapters.
4. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook.
5. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions. Think about using a platform like www.slideshare.com to highlight and document your body of work.
6. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate and says what you want.
7. If you see gigs that appeal to you, target your letter and resume to the job. Also, try to network into the company.
Gerry Corbett, APR, Fellow PRSA |
| 334 |
05/26/2010
2:07 p.m. |
Molly Mullen
I am looking into a career in PR. For the past two years, I have worked at a start-up IT company and would really like a change into a more people oriented field. I am looking for a mentor and someone to help me polish up my resume. Should I start at entry level? How do I keep networking? I am desperate to get out of my company and into something more fulfilling and passionate. Do you know of any good places in the Boston area? Please help. Thanks.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Molly:
Please send me your resume. It is somewhat challenging to answer your question without knowing your professional and academic background.
In the meantime, here are some suggestions:
1. Enroll yourself in a PR bootcamp. Check the professional development sites of PRSA, IABC and/or other professional communications organization Web sites.
2. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA, IABC, or publicity club chapters.
3. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook.
4. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions.
5. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate and says what you want.
6. Go Pro Bono. If you have time on your hands, look around your local community for volunteer opportunities. This is a good way to get experience and exposure.
Hope this is helpful.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 333 |
05/24/2010
8:18 p.m. |
Catherine R
I am a recent Communications graduate and have moved to a completely new area. I have made attempts at online networking through linkedin and facebook but have not had any responses yet. My goal is to have a communications career but I do not know how to get there. I have done extensive job searching but the positions that seem like a good match for me are out of my reach because I do not have the 2-5 years of experience that the employers prefer. Where do I find entry-level communications jobs?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Catherine:
Chalk it up to one of the worst job markets in history and your need to enhance the precision of your job search and perhaps job search technique.
Let's get a couple questions out of the way first.
1. What is your network, how large is it, how do you use it and are you continuing to build it?
2. How does your resume read, is it focused on accomplishments, does it target the job spec pretty closely, and how are you employing it?
3. Do you have a portfolio, is it online, does it spotlight what you do well, does it reflect your passion, is it online and can everyone find it?
If you have the answers to these questions, please let me know. Also, please send me a copy of your resume. In the meantime, please consider these recommendations:
1. Make an investment in yourself and join PRSA. There are are wealth of opportunities to hone your skills, build your network and find potential positions.
2. Start or continue to expand your network of contacts by attending meetings of PRSA and other groups, volunteering your time at meetings and events and get out in person to network with colleagues and potential employers.
3. Since you are already familiar with Linkedin and Facebook, make sure that your presence is accurately reflected and you are positioned in a way that spotlights your talents.
4. Start building an online portfolio of your work. Also, assess your online brand and insure that what is on the web about you is correct and is positioned the way you want.
5. Go Pro Bono. If you have time on your hands, look around your local community for volunteer opportunities. This is a good way to get experience and exposure.
6. Are you social? Do you blog, use Twitter or employ other social platforms? If so, use them strategically to add value to the public stream, if not start.
With these basic steps, you should be able to start building momentum for your job search.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 331 |
05/19/2010
5:45 p.m. |
Azriel
What are some of the top schools to get a masters degree in communications in Colorado and California?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Azriel:
Please take a look at these links.
1. California - http://www.gradschools.com/search/CA-US/Communication-Journalism-and-Mass-Media/76.html
2. Colorado - http://www.gradschools.com/search/CO-US/Communication-Journalism-and-Mass-Media/76.html
3. PRSA - http://www.prsa.org/Network/Communities/EducatorsAcademy/
Please let us know if you need firther counsel.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 332 |
05/19/2010
5:40 p.m. |
Kevin
I have experience as a news producer and working as a multimedia intern for two large market professional sports teams. I am looking for any type of PR/communications roles now, but am not eliciting many responses with my resume. I think what I have accomplished in my two years out of college has been solid, and I do interview reasonably well. My problem is getting the actual interview. I am just not sure how to make my resume stand out?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kevin:
Resumes today are about what you have achieved not about what you do. The job market is so tight in the current economy that you have to strongly target both the resume and the cover letter.
So how is it possible to distinguish your resume from everyone else seeking to become part of the selected pile by the hiring manager? Craft a resume that clearly and boldly outlines what you have accomplished for your employers or clients and how you have helped them move the needle.
Here is a recommendation:
1. The resume should appear in reverse chronological order to make it easy for the hiring manager to get a sense of flow of your career. The goal is to make it easy to read for the hiring manager.
2. The resume is about accomplishments, not a job description.
3. So get yourself a comfortable working space, your favorite beverage, a pad of paper or an eye pad if you have one and sit down and think long and hard about all of your jobs.
4. Next, throw caution to the wind and write down four to five accomplishments for each position, giving careful thought to what you achieved for your employer, how you did it and what were the outcomes.
5. When you are finished, go back and edit each accomplishment and prioritize them all based on importance.
6. Save all of the accomplishments in a file marked “accomplishments bank.”
7. Based on the prioritization, pick the top three or four for each job and these become your primary proof points for the resume.
8. Also, feel free to mix and match the accomplishments, targeting the type of position to which you are applying, creating a customized resume for each job based on the position specs.
9. Make sure that your both your resume and cover letter are targeted to the position specs and the company.
10. Lastly, don't forget the white space. Resumes that are copy heavy can easily get “selected out.” Make sure your resume is clean and easy to read.
All the best,
Gerry Corbett |
| 328 |
05/12/2010
7:49 p.m. |
Rob Holderness
I have two years full-time experience at a medium-sized daily newspaper (approximately 50,000 circulation) and three years part-time experience as a freelance journalist. I am about to graduate from Oregon State with a Masters degree in Communications and Political Science (I have a 4.0 GPA). I would like to get a job in public affairs, but I am having a hard time making the transition. Do you know of someone in the field who would be willing to look over my resume and cover letter? |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Rob:
I would be happy to take a gander at your resume. Please send it to gerard.corbett@prsa.org.
In the meantime, here is what I have advised other journalists in making a transition:
Welcome to Mission Impossible! Making a career change in this economic environment is challenging at best. However, it is doable with some planning and diligence. For certain, if you currently have a job in journalism it is definitely good training for a career in PR.
Here are some steps to consider:
1. Enroll yourself in a PR bootcamp. Check the professional development sites of PRSA, IABC and/or other professional communications organization Web sites.
2. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA, IABC, or publicity club chapters.
3. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook.
4. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions.
5. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate and says what you want.
6. Go Pro Bono. If you have time on your hands, look around your local community for volunteer opportunities. This is a good way to get experience and exposure.
Hope this is helpful.
And congratulations on the 4.0!
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 327 |
05/10/2010
5:27 p.m. |
Whitney B
I am a recent college grad & currently work in marketing. I majored in Journalism and had internships in various capacities within the communications field. However, I find it difficult to secure an entry level pr position...I believe it is because I lack an internship at a pr firm. It is difficult to get my foot in the door now that I am out of school. I desire to make a transition from marketing into a more focused position within pr. What can I do to make myself more attractive to employers?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Whitney:
In the absence of knowing more information about you, including your specific experience, it is a bit of a challenge to respond with real specificity. However, at first glance I would say that lacking an internship is not necessarily the reason for lack of response. Here are three critical factors:
1. The resume, it should talk accomplishments not job description. What does your say?
2. How is your network? Are you using it to maximum advantage and are you building it?
3. Do you have a portfolio of your life's career work or content. And is it accessible online?
Here are some recommendations:
1. Consider taking a PR Bootcamp to get a solid handle on public relations. Go to the professional development section at the web site of the Public Relations Society of America http://www.prsa.org to see what boot camps might be scheduled for your area.
2. Consider joining PRSA to take advantage of networking and professional development opportunities at the chapter and national level and as a means to connect with folks that are in the PR business.
3. Start building your network with people that are in PR and communications in your local community and have positions you find of interest. Search for folks using the online directory at PRSA.org and reach out to them even if it is just for an information meeting or a cup of coffee.
4. Once you have a good understanding of the fundamentals of PR, assess your career to date and see if you can map that experience to similar types of functions of a PR professional. If you can, start to recraft your resume to reflect the work you have done that correlates to PR. And please make sure that your resume fully reflects your accomplishments not just descriptions of your jobs.
5. Also, try to tap into the PR department for your current employer. Perhaps they have cross training programs that can help you make the bridge from your current role to PR.
All the best,
Gerry Corbett, APR, Fellow |
| 326 |
05/04/2010
11:00 a.m. |
Alison Himelhoch
I've been a television news reporter in a small/medium size market for about 3 years and have decided to get into PR instead. I was planning on focusing my job search in Chicago. However, I've met with several PR professionals in this market to talk about my transition. They all say I would be better off starting here where I already have a network and have built a name for myself. Do you agree? Is it hard to find a PR job in big cities right now? Are the opportunities as good in small markets?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Alison:
The current market for PR professionals is perhaps the worst I have seen in my 40 years of working.
The advice you have been given is sound. Stay in your current market where you are already a known quantity and can leverage your current brand reputation. So, as I have advised many folks, work on your network, resume and online profile.
1. Build and continue to build your network. Try using some of the online platforms like Linkedin, Plaxo, Ning, etc, to institutionalize your network. Keep adding people that you know and have connected with in some way during your lifetime. It only takes one solid connection to land.
2. Construct a compelling resume, one that focuses on accomplishments not just a description of the jobs you have had. Describe how you have helped your employers move the needle, solved a problem or made hay of an opportunity.
3. Google yourself. If you do not show up, start building an online presence by using some of the web platforms like Google profiles, Linkedin, Facebook, Myspace, Ning, Slideshare, Visual CV, Spoke, Zoominfo, etc.
Good luck. If you want me to take a gander of your resume, please send it to gerard.corbett@prsa.org.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 324 |
04/27/2010
2:20 a.m. |
brittney
i was wondering if getting my 2 year degree is going to be enough for me to find a good paying job, or if a bachloret degree is a must.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Brittney:
Given the nature of the public relations industry and the demand for professionals with great writing ability, critical thinking skills and a good dose of ingenuity and creativity, a four year degree is highly preferred. A master's degree will add another level of knowledge, wisdom and creativity.
A two year degree might suffice for an entry level administrative or coordinating role.
It just really depends on your passion for the profession and how far you are willing to take it.
Please let me know if you have any other thoughts or questions on the matter.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 322 |
04/26/2010
2:27 a.m. |
Meghann Craig
Gerry - I reached out to you earlier in the month about how to organize my career path and how to discuss promotions and salary increases. I took your feedback and have developed a benchmark document that shows similar jobs in the PR industry showing job functions, title and salary. Per your recommendation, I'd like to run this by you for feedback before presenting it to my executive team. Would you mind providing your email address so that I can send you the summary? Thanks so much! |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Meghann:
Feel free to email me at gerard.corbett@prsa.org or gerard@corbett.org.
I am happy to take a look at the summary and get back to you about my thoughts.
Best regards,
Gerry Corbett |
| 321 |
04/23/2010
3:25 a.m. |
Roman Titerman
I recently received a BA in Public Relations and I am now looking for a job. I have applied to more then 20 places and only one of them replied to me. Even thought I have a great cover letter and resume, I have not been able to schedule an interview with any employers. Can you please give me advice as to how to get more potential employers interested in me. During my education, I had 2 previous Public Relations related internships and was able to get clients hits in the media.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Roman:
The market at the present time is challenging at best. According to a recent New York Times piece, there are six people for every job opening today. So the odds of getting an interview using conventional techniques are pretty slim.
The key to a successful job search is what I call the career trinity(TM).
1. A compelling resume that speaks to "accomplishments."
2. A robust and growing personal network and
3. A strong personal brand that is evident in practice and visible in cyberspace.
The Resume
The resume is about what you have accomplished and the compelling ways that you have used to help your employer or client measurably move the needle. The resume is no longer a laundry list of job duties.
The Personal Network
According to numbers I have seen, about 80% of the jobs that unemployed folks are landing are the result of the network. So if you have not started building a network, get busy.
1. First step is to employ a platform like Linkedin to institutionalize your network. There also are others like Facebook, Plaxo, Ning, etc.
2. Next, everytime you make a new acquaintance, invite them to join or become part of your network. Also invite colleagues, past co-workers, fellow students, friends, family, your barber, your mailman, your tailor, your drycleaner, virtually anyone with whom you do business or have a relationship. It takes only one connection to make a safe landing. So leave no stone unturned.
Virtual Brand
Virtual brand is what I refer to as being found on Google. If you Google yourself and are unable to find yourself, get busy.
1. Build a Linkedin profile www.linkedin.com
2. Build a Google profile www.google.com/profile
3. Get an account on slideshare.com and do a presentation about you
4. Get an account on visualcv.com
5. Take onwnership of your profiles on www.zoominfo.com, www.spoke.com, www.jigsaw.com
6. If you have a passion, start a blog
7. Start Twittering
All the best! |
| 320 |
04/22/2010
7:01 p.m. |
barbara tipton
I've been assigned to on-board a new employee that has no marketing or PR experience.
Can you give me a ballpark figure to charge company per hour to bring this person up to
speed in PR department? My expertise is in marketing and pr, so it's a can-do thing on my end...barbara
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Barbara:
Your question is a bit complicated. It really depends on the background and experience of the individual that you are being asked to "on-board."
If you could clarify the situation, it would be helpful.
In the meantime, you might want to consider enrolling your new employee in a "PR Boot Camp." The National PRSA organization and your local chapter may have a session upcoming. Please check the "Learning" link at www.prsa.org.
That said, if you are spending your personal time to "on-board," you may want to divide your annual salary by 2,080 to derive an hourly rate for your time and then charge a 10-20% premium for the actual training charge.
I hope this is helpful.
Feel free to follow up with me if you have any other questions.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 318 |
04/20/2010
1:42 a.m. |
J.Calloway
I graduated with a degree in public relations and went into sales/marketing. I have worked in health care for 8+ years primarily in pharmaceuticals and transitioned into medical device marketing 3 years ago. I now want the experience of working at a PR agency and would like to utilize my knowledge of health care. I live in Los Angeles and I am looking for suggestions on how to make my transition a successful one. What PR agencies should I target and what type of positions/levels. |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
J. Calloway:
Well, the good news is that the health care field has been somewhat resilient in this very down economy. And L.A. is not a bad place to be with regard to jobs in healthcare. That said, networking is perhaps your best bet for landing at a public relations agency.
Here are some thoughts of actions you may want to consider:
1. If you are not a member of PRSA, make an investment in yourself and join PRSA. It is a great opportunity to network, build your personal brand and connect with like minded professionals. Also, the LA Chapter is one of the larger chapters.
2. After joining PRSA look into becoming active in the Health Care Academy. There are many folks like you in the academy. So the opportunity to compare notes, connect, collaborate and meet agancy folks is high.
3. The PRSA web site also contains an online directory of members. Use it to identify the LA agencies that serve health care, as well as the professionals that serve the healthcare market.
4. Join some of the networking platforms like Linkedin and Facebook. In addition to the ability to institutionalize your network, each of the platforms have groups that focus on communications and healthcare. Join those groups and start networking.
5. Consider doing pro bono work in public relations. Volunteering your time and talents to healthcare non profits is a great way to give back and at the same time build your network of people in healthcare and your portfolio.
6. When you put together your resume, if your work history is strictly sales and marketing, re-examine how you can re-craft your job descriptions and accomplishments to focus on those aspects that are or were related to the practice of public relations.
I would be happy to take a look at the resume when you have completed recrafting.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 319 |
04/19/2010
2:36 a.m. |
Jason
After a long career as an actor, I am deciding to make a career change and am exploring the option of entering Public Relations. I hold a B.A. in English from an Ivy League school, as well as the British equivalent of an M.B.A. in acting. My main question is, would my experience as an actor be an asset to highlight in my job search? Additionally, what would you recommend as first steps into seeking employment in the public relations field? Thanks so much for any advice you might have.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jason:
Well yours is a first! Acting is not necessarily a prerequisite for a career in PR. But if Ronald Reagan can become a politician certainly a career in public relations is a possibility for an actor.
My first question would be what is your motivation? Second question might be what roles have you played? But the key question is "Are you a writer and do you like to write?"
As far as first steps, here are some things to consider.
1. Get your self enrolled in a PR Boot Camp. Check at the "Learning" link at www.prsa.org and see if there is a PR Boot Camp near where you live or in easy travel distance. Attending a boot camp will give you a sense if this is a career in which you might have an interest.
2. If after the boot camp you are enthused, then start taking the next steps. Join PRSA and start networking with folks that share your interests and are doing work that you would like to be doing.
3. Also investigate taking some courses in public relations at your local collage or university. Intro to PR and some fundamental writing classes would be helpful.
4. Choose a web platform on which to start institutionalizing your network. Sites such as Linkedin, Facebook, Twitter, Plaxo, etc. are a good place to start. These sites also have features that allow you to associate with folks of like mind and professions.
5. If you have a solid network as a result of your acting career, start speaking with folks that may have a need for public relations assistance and or support. If you have a great talent for writing, this could be a good entry point.
6. After getting some preliminary PR skills under your belt, take an assessment of your career and start putting it into a resume. Look at the roles you have played and had, and craft a resume that helps people understand your skills in the field and what you have accomplished. Send me a copy and I will render some counsel to you.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 316 |
04/13/2010
2:06 a.m. |
Jasmine
I am an undergraduate student, who recently obtained an Associates of Arts degree in mass communications. My previous work experience reflects customer service in a call center environment, and marketing. I worked with the schools newspaper, and am a member of Phi Theta Kappa. How can I present myself to prospective employers to begin my career in public relations. On this site, it suggests keeping a portfolio of my work, but should I submit that in a powerpoint form via email with my resume.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jasmine:
Congratulations on your A.A. degree -- Next step is a B.A. From your note it seems that you are taking the right steps and making good progess in your academic and professional credentials.
With respect to how best to present your credentials you will want to think about a trinity of activity, namely 1) the resume, 2) the portfolio and 3) your online or virtual presence.
1. As far as the resume, focus strongly on your accomplishments. Your resume should tell a story of why you are the person to hire. Focus on what you have accomplished for your employers or clients and how you have helped measurably move the needle. For those jobs that are not solely public relations, the accomplishmenhts should cite the PR aspects of your jobs. For example, your call center role would likely include how you have solved customers problems which ultimately contribute the "brand trust."
2. Regarding your portfolio, it makes sense to put one together in the form of a Power Point that would contain actual content that you have developed, links to content that is online or in cyberspace and other tangible accomplishments such as certificates of merit or awards, written recommendations and other salutory information.
One you have put together the PowerPoint, convert the file into a PDF. The resultant PDF can then be uploaded to your account on www.slideshare.com. If you do not have an account, register for free and upload the file or files. After accomplishing the slide share upload, you can employ the Slide Share app in Linkedin to prominently feature the presentation on your Linkedin profile. If you do not have a Linkedin profile, make one at www.linkedin.com. You can then included the Linkedin URL with your resume in the address block.
3. Last but not least Google yourself. If there is nothing, then start building content about your self on platforms like Linkedin, Facebook, Google profiles, VisualCV.com, etc.
All the best,
Gerry Corbett
|
| 315 |
04/11/2010
11:43 p.m. |
Mike
Hello. I am currently considering a career change into sports media relations and was looking for some information. Are my skill sets transferable? How big a step down will I most likely need to take? Where can I start to look for jobs in the industry. I currently have 11 years as a senior producer at a sports magazine show, and have broad experience with dealing with the media, setting up interviews and script writing etc. Any information you can provide would be helpful.Thanks, Mike
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Mike:
To be honest, open positions for sports media relations are far and few between. It is possible to make a career change but it will require some planning on your part as well as some assessment as to whether it would be a good career change for you.
Your 11 years as a senior producer is certainly great experience and the question of whether you would need to step down or step up in your next position really is open.
Here are some recommendatios you should consider.
1. Investigate taking a PR boot camp either at the National or Local Chapter level with PRSA. A PR bootcamp would give you some solid insight into a public relations career.
2. Start networking with people that are already in the sports media relations field to get a feel for their individual roles. If you are a member of PRSA, investigate the online directory to search for folks in the type of role you would like. Offer to buy them coffee and request and informal meeting.
3. In today's very tight job market, it is a bit of challenge to gage where to start. But more than 80 percent of jobs today are found through networking. SO the bigger your network the better. Try investigating Groups on Linkedin to see if there are any groups related to sports marketing or sports PR. If so, join those groups and start to network. Also, if you are on Facebook, investigate sports marketing related groups as well.
4. There are many job boards that you can peruse but just bear in mind that they are not the end all and be all. There are a number of job boards listed at http://prjobcoach.com. Networking is still your best bet.
5. If you have associations with sports teams, start pinging their websites to see what career opportunities might be available.
6. If you have a passion about sports programming, you might consider writing a blog about the field or some aspect that has particular interest for you.
All the best in your search.
Gerry Corbett, APR, Fellow PRSA |
| 314 |
04/06/2010
1:53 a.m. |
D. Marie
I am completing my Communications degree at the end of this month. Though I will be a new grad, I've been in the workforce many years-primarily in HR with a strong focus in employee communications. How can I transition out of HR and move into the Communication/ PR field? Naturally the skillset required is not a match for my experience and I'm having difficulty preparing my resume. I am willing to do some volunteer work to gain the experience but it is difficult to do with a full-time position.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
D. Marie:
Congratulations on completing your soon to be awarded degree. It would be helpful to know in what area is your degree. I can assume it may be in Public Relations or Communication. And for purposes of your question let's assume so.
You indicate that you have been in the HR field for a time and I think that that type of experience may be a natural in terms of migrating from HR to employee or internal communications. If you have a flair for writing that is even more compelling.
I would be happy to take a look at your resume to see where you might want to craft a discussion of your accomplishments and how they may relate directly to experience in the Public Relations field. That said, here are some recommendations.
1. Redo your resume so that the experience you do have can be put in context of how it relates to PR and PR functions.
2. Have you looked into the opportunity of transferring from HR in your current company to the PR or Corporate Communications Department? Some firms do have processes in place to allow employees to do cross training and transfer to other departments.
3. Consider joining the Public Relations Society of America and the local chapter in your town. It would certainly give you exposure to other folks in the PR field and allow you to look for a mentor or even become more familiar with folks that may have the type of job you would like.
4. As part of making the transition from HR to PR, you may want to look at specializing in employee communications, If so, tailor your resume to highlight the type of experience and accomplishments you have that reflect that expertise.
Again, please send me you resume and I will be able to provide targeted advice to help you in your journey to make the transition from HR to PR.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 312 |
04/02/2010
6:38 p.m. |
Meghann Craig
Thanks Gerry for providing all of the great feedback! In answer to your question, My agency is hitting nearly 300 people and we are based in Cincinnati. I guess the reason why I feel like I am qualified for a higher position is because I am solely responsible for all PR efforts here and report to the CMO. I'll check out the website you listed, but do you have any other advice on how to argue my case for a Comm Manager position with a pay increase? I'm below the min you mentioned above. Thanks! |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Meghann:
You are very welcome.
Since you report to the CMO, my recommendation would be to put together a benchmark document that shows similar jobs in the PR industry showing job functions, title and salary in the form of a matrix so that he can see first hand how you compare to your peers.
I would develop the data for the matrix by researching jobs and salaries at these web sites: www.payscale.com, www.prweek.com/us, www.salary.com, www.salaryexpert.com, www.mediabistro.com/salarysurvey, www.salarysource.com, among others.
Once you have done the research and put together the matrix, I imagine it would be pretty compelling evidence of your worth.
I would be happy to take a look at the matrix prior to submitting it to your boss. You want to make cetain that the evidence is compelling and presents your case well.
Please keep me apprised of your progress.
Best regards,
Gerry Corbett |
| 309 |
03/31/2010
12:40 a.m. |
Elizabeth
I am looking establish a career and segue into PR/Communications. I have 10 years of solid work experience in a support staff role between government and non-profit, but not directly practicing PR. I am somewhere between entry level in terms of actual PR career experience and practice but not work experience. How can I leverage the experience and skills I've gained to get recognized and interviewed when my resume does not show PR experience?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Elizabeth:
It would be helpful to have a better understanding of your current ten years of experience in order to give you a better assessment. That aside, here are some things to think about and take action on:
1. Consider taking a PR Bootcamp to get a solid handle on the profession and what a public relations position is all about. Go to the professional development section at the web site of the Public Relations Society of America http://www.prsa.org to see what boot camps might be scheduled for your area.
2. Consider joining PRSA to take advantage of networking and professional development opportunities at the chapter and national level and as a means to connect with folks that are in the PR business.
3. Start building your network with people that are in PR and communications in your local community and have positions you find of interest. Search for folks using the online directory at PRSA.org and reach out to them even if it is just for an information meeting or a cup of coffee.
4. Once you have a good understanding of the fundamentals of PR, assess your career to date and see if you can map that experience to similar types of functions of a PR professional. If you can, start to recraft your resume to reflect the work you have done that correlates to PR. And please make sure that your resume fully reflects your accomplishments not just descriptions of your jobs.
5. Also, try to tap into the PR department for your current employer. Perhaps they have cross training programs that can help you make the bridge from your current role to PR.
6. You might also consider doing volunteer work with organizations in your community that would enable you to get further exposure to PR. If you have a knack for writing this may be another good place to start.
I would be happy to take a look at your recrafted resume and give you further recommendations.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 308 |
03/30/2010
8:17 p.m. |
Meghann
I work as a Communications Associate that handles all PR/Corp Comm efforts for a large advertising agency. This role is new for them & I'm the first one to own all of these responsibilities. I need to create a career path for the position and could use some insight into salary ranges & levels of responsibility. This is my 2nd PR job in an agency & I have a little more than 2 yrs of experience (7 months w/ this job). I had a great review and feel that I am above the rookie level. Thx 4 the help!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Meghann:
It would be helpful to know in what part of the country you live and work and what size is your firm because there are regional differences in salary levels, PR responsibilities and company dynamics.
That aside, I can provide some perspective. Your title and length of experience seem reasonable. "Communications Associate" titles typically reflect entry level to five years of experience. And the salary range typically spans $35k to $50k, depending on where you are geographically. If you are in New York, entry level salaries could start as high as $50k to $60k.
Your next step providing PR and corporate communications functions at your firm would likely be the assistant manager level, with a salary range of $50k to $65k. The hierarchy for communications roles/levels might be something like the following:
1. Communications Associate
2. Assistant Manager, Communications
3. Manager, Communications
4. Associate Director
5. Director
6. Senior Director
7. Assistant Vice President
8. Vice President
9. Senior Vice President
10. Executive Vice President
If you would like further detail, www.payscale.com is a very good source for benchmarking title and salaries.
Please let me know if I can be of further assistance.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 307 |
03/26/2010
2:08 a.m. |
Allison
I currently hold a copywriting position at an SEO company (it was available when I graduated), but I've worked on some public relations assignments. Currently, I'm trying to find a position with a PR agency, but I'm having some trouble due to my lack of experience. When sending resumes and cover letters, are there any tips you can provide that will help me stand out and catch the eye of a potential employer (and convince them to interview me)?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Allison:
I would say that you have some very good experience. With your background as a copywriter for an SEO company you likely have some very relevant and timely skills. The key question is, how have you packaged that experience to attract firms that could benefit from your knowledge and experience writing for a company that does SEO for a living. So here are some recommendations:
1. Re-assess the resume that you are using and assure that it focuses on your writing skills and how you are able craft words so that they are optimized for search engines. Also, make certain that it addresses your accomplishments. Please read one of my recent blog postings on the topic: http://www.careerthoughtleaders.com/blog/it%e2%80%99s-the-accomplishments-stupid/
2. Make certain that your online portfolio highlights your best writing and compellingly illustrates your particular SEO focus. I am assuming you have an online portfolio. Send me a note if you do not and I will provide some tips.
3. Contact your network and let them know about your SEO copywriting skills and ask for ideas to better employ them.
4. Make sure that your profiles on platforms like Linkedin and Facebook highlight the factors that distinguish you in this networked era in which we find ourselves.
5. Join some of the new Social Media Clubs in your area, as well as the technology section of PRSA. Begin to socialize with folks that do what you want to do.
6. Use tools like Twitter, Facebook, and blogs to spotlight particular knowledge that you have about writing to optimize search. This could be your special leverage in finding the ideal position.
I would be happy to review your resume if you so choose.
Good luck in your search (no pun intended.)
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 306 |
03/24/2010
1:33 a.m. |
Laura
My boss wants to change my job title so it can be more specific of what I do. I am a Marketing Coordinator at the time, but I am in charge of public relations in the company. There isn't a Manager position available. Is there a title between Specialist and Manager? Which title do you suggest?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Laura:
Having been employed by a Japanese company for more than a dozen years I can tell you with certainty that there are a number of titles between a specialist and a manager. Here are a few:
1. Assistant Manager, PR
2. Associate Manager, PR
3. Public Relations Administrator
4. Coordinator, Public Relations
5. Public Relations Coordinator
6. Public Relations Assistant
7. Public Relations Executive
8. Public Relations Representative
I hope this is helpful.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 305 |
03/23/2010
2:33 a.m. |
Kristy Pomes
I am a senior in public relations at the University of Florida. I have had three internships in different public relations sectors, nonprofit, corporate and marketing related public relations. I will graduate in December. I am willing to work in any major U.S. city. I would like to know which cities in the U.S. are hiring the most account executives? Especially for recent graduates. I am interested in all sectors and just want to find a career in this economy.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kristy:
Your question is reasonable. But there is no easy or readily available answer.
I just spoke at a regional PRSSA conference in San Jose and I am happy to make my presentation available to you. My remarks focused on how to manage a job search in today's environment, which is perhaps the most difficult in recent history.
The answer to your question is to scour the job boards to get a feel of what is out there. Please start off with the PRSA Job Center board at http://www.prsa.org/jobcenter.
You can also find job search resources at http://prjobcoach.com. Click on the "job resources" tab as well as the "Search Firms" tab for more information.
Also the other critical factors are:
1. The resume and cover letter. They both need to be target, compelling and tightly written
2. Your online profile (Google, Linkedin, Facebook, Zoominfo, Spoke, etc.) Your work and portfolio ideally should be accessible online.
3. You also need to explore your network and build it further. Your network is critical to getting to companies before jobs are posted.
Please take a look at my previous posts on these topics at the PRSA mentor Q&A site.
I hope this is helpful.
Good luck in your search.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 304 |
03/17/2010
6:55 p.m. |
Amanda Woolley
I'm a PR person with four years of diverse experience. I was recently laid off my job and I'm having a tough time getting anyone to call me back because most of the places I'm applying to are out-of-state. How do I express that I'm willing to relocate myself?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Amanda:
Your experience has become quite common in the current market largely because there are now about six job seekers for every job. So unfortunately, many, if not most, companies are choosing to hire locally because there are so many candidates and it is a big cost saver.
Here are some things you can do to overcome this bias:
1. Get a temporary post office box or ask a friend in the city you are targeting to host you at their address.
2. In your cover letter, make note that you will handle your own relocation and spell it out.
3. Make sure that you are exactly targeting the job spec in both your letter and resume. Some companies will pay for relo if the candidate exceeds the specs and their expectations.
4. Work your network to identify someone at the target company who may be able to get you strong exposure to the hiring manager. If there is no one in your network, strongly rely on your PRSA membership and members to lend an assist. Check out the member directory for the company hiring and ID anyone who may be able to help.
5. Check out Linkedin or Facebook. Often you can find a contact at the hiring company or someone who knows the contact. If you are not on Linkedin or Facebook, become a member or get an account.
6. Make sure that your cover letter and your resume talk about accomplishments. These days a simple description of your job is no longer good enough. You need to spell out, in compelling ways, what you achieved for your employer or client.
I hope this helps. If you want me to take a gander of your resume, please let me know.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 302 |
03/06/2010
11:50 p.m. |
David Wells
Hello, I graduated back in august and have yet to find a PR position yet. I understand the economy is poor, and being a recent grad I don't have a ton of experience yet. So I've decided to try my hand at getting that experience through internships but I'm at a loss as to how to find post graduate internships. I'm willing to travel, relocate, and I have done past PR internships, so I would figure I would be an good candidate I'm just at a loss as how to find them, any help would be great.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
David:
Three popular means of finding an intership or a job are:
1. Job boards
2. Company job sites
3. Networking
The best way is through networking. The fact is that the majority of jobs are found are through networking. In terms of finding an intership, here are some thoughts:
1. Build or expand your personal network though friends, colleagues, fellow students, family, alumni, and service providers like your doctor, dentist, postperson, etc.
2. Institutionalize your network through platforms like Linkedin, Plaxo, Ning, Facebook, Myspace, etc.
3. Join professional groups that serve your area of interest or specialization such as PRSA and become engaged and active in their venues and activities.
4. Consider pro bono activity such as volunteering to help a non profit organization in your community with public relations. For example, check with your local service organizations like the Red Cross or Savation Army to see if they need help.
5. As a way to prove yourself, even consider volunteer work with a local company, offering to work pro bono for a couple of weeks so the company can get first hand knowledge of your talents and industriousness.
6. Check with local commercial organizations like the chamber of commerce, Lions Club, Rotary Club, etc. to see what events are going on in your community that might afford you the ability to expand your network.
7. Go to www.meetup.com to see what other groups or venues are taking place in your city that you might connect with based on your interests, avocation or vocation.
The bottom line is to engage with others, be visible and have the chance to be at the right place at the right time when the right opportunity comes along.
Get busy and good luck.
Best regards,
Gerry Corbett. APR, Fellow PRSA
|
| 301 |
03/06/2010
11:17 p.m. |
Tracie Weber
I am an officer in the US Navy. I majored in Political Science in college but want to pursue PR for the entertainment industry and do not know where to begin. I love music, theater, TV, as well as the restaurant business. Besides being Public Affairs Officer on my first ship and organizing visits for some Admirals, my military career has been void of seemingly relevant PR work. I am excellent with people and have been a mentor to many Sailors. How can I show this indirect experience in my resume
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Tracie:
Resumes in this day and age are about accomplishment, whether it is a job that you have had, military service, internship or pro bono effort. A key to distinguishing yourself is to let folks know how you positively contribute to your employers or clients. So here are some ideas for crafting a compelling story about you.
1. Get yourself a comfortable working space, your favorite beverage, a pad of paper and sit down and think long and hard about all of your jobs.
2. Next, write down four to five accomplishments for each position you have had, giving careful thought to what you achieved for your employer, how you did it and what were the outcomes.
3. When you are finished, go back and edit each accomplishment and prioritize them all based on importance.
4. Save all of the accomplishments in a file marked “accomplishments bank.”
5. Based on the prioritization, pick the top three or four for each job and these become your primary proof points for the resume.
6. Also, feel free to mix and match the accomplishments, targeting the type of position to which you are applying, creating a customized resume for each job based on the position specs.
7. And as long as we are talking about targeting, make sure that your both your resume and cover letter are targeted to the position specs and to the company. Organizations either screen resumes by hand or automatically with software that analyzes keywords. If your letter and resume do not contain the right keywords, it is likely to end up in the "selected-out" pile. So target, target, target.
As far as getting into the field you want, start associating and networking with folks in that industry. Also find a mentor who can show you the ropes. Also, join and engage with professional groups like PRSA, that offer courses and chances to interact with industry specific colleages.
Good luck!
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 297 |
03/02/2010
1:48 a.m. |
Tammy Allen
I am an experienced marketing/communications professional, laid off in June. I've been interviewing with area companies and non-profits and would like to engage a couple of executive recruiters to improve my chances of securing a job sooner. Can you recommend a couple of executive recruiters that handle placements in Indiana? I know this is very targeted search and perhaps lessens my chances of employment, especially with today's economy. We do not wish to re-locate from Northern Indiana.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Tammy:
Executive search firms typically work for companies to find candidates for positions. Executive recruiters do not (necessarily) work with candidates to find positions. The only time they do is when the candidate fits the profile of a particular job that they are seeking to fill.
The challenge, therefore, is to bring yourself to the attention of all the executive recruiters that serve our industry. You can do this with a targeted letter accompanied by your resume that elaborates on your accomplishments and how you have helped your previous employers or clients. The letter can indicate that you are limited to the Northern Indiana region. There is a list of executive recruiters on the resource pages of http://prjobcoach.com. Please take a look.
In the meantime, my advice would be to have a multi action strategy that includes:
1) Networking with your peers and associates in Northern Indiana, including building and institutionalizing your network
2) Outreach to all recruiters that deal in communications and PR positions.
3) Becoming active and engaged in your local PRSA Chapter and other organizations that serve the communications community
4) Volunteering with local non profits in Northern Indiana to do pro bono public relations
5) Insuring that you have a presence in virtual space, including profiles on Linkedin, Facebook, Plaxo, Google Profiles, etc.
With this multi prong approach, you should be able over a period of time to engage with people who may be able to network you into potential hiring opportunities.
I am happy and willing to review your resume if you would care to send it you me. And I am happy to answer any other questions you may have.
Good hunting!
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 292 |
02/24/2010
12:57 a.m. |
Theresa
I am a recent graduate with my M.A. in media communication, and B.A. in a related field. I am looking to start my career in Houston. Due to the rough job market in St. Louis, my communications experience is limited to two internships and volunteer work. While I finished my education, I worked in unrelated fields-merchandising and healthcare. This is my most recent experience, and I am having trouble knowing where to place it on my resume, as I feel my internships are more important. Thank you.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Theresa:
No doubt your internships are more important since they relate directly to what you want to do in your career.
Today however, with so many people looking for work in a down economy. brevity, clarity and substance are the key factors in a resume. Resumes that are the simplest read, easy to understand and compelling are the ones that are in the "selected-in" pile rather than the "selected-out" pile.
So here is a recommendation:
1. Develop a resume in reverse chronological order to make it easy for the hiring manager to get a sense of flow of your career.
2. A resume is about accomplishments, not a job description. So get yourself a comfortable working space and sit down and think long about all of the jobs you have had. Next, write down your accomplishments for each giving careful thought to what you achieved for your employer. Prioritize the points and pick the top three or four to place in your resume.
3. For those jobs not directly related to PR, consider those accomplishments that have implications for public relations functions or disciplines. For example, if you worked at retail, think about how you helped customers select a product or solved an issue related to what they purchased. This kind of experience could be valuable to a potential employer that is looking for a PR person with retail experience.
4. Also target, target, target. If you are able, make sure that your resume and cover letter are targeted to the position specs and to the company. Organizations either screen resumes by hand or automatically with software that analyzes keywords. If your letter and resume do not contain the right keywords, it is likely to end up in the "selected-out" pile. So target, target, target.
5. Don't forget the white space. Resumes that are copy heavy can easily get selected out. Make sure your resume is clean and easy to read so that it gets selected in.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 295 |
02/22/2010
6:19 p.m. |
Samantha Grosz
I am currently a senior at Minnesota State University Moorhead, majoring in Public Relations. I'm beginning the job search now, and I want to know what the HR department of large firms looks for in cover letters. A friend of mine job shadowed at an advertising firm this month, and that firm said they look more for personality in a cover letter. Do you think that personality is more important? Or should I go with a more focused, formal approach for a PR firm?
Thank you!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Samantha:
While personality is certainly important, factors like credibility, performance, fit and accomplishment are more important.
And just to clarify, HR departments typically screen the resumes prior to handing them over to the hiring manager. And regardless of who reviews the resume, it is critically important that both the resume and cover letter directly address the position specifications and how you as the candidate is an absolute fit for the position.
So you will want to consider the following:
1. Letters that are brief and to the point are the best.
2. The letter should identify the position about which you are writing and, in a nut shell, describe why you are appropriately qualified and what you bring to the role and the organization.
3. The resume is about accomplishments not what positions you have held.
4. The resume should make clear how you have helped your employers achieve their objectives and what value you have added or problems you have solved.
5. If you only have internships and volunteer work, the same applies. Communicate what you have achieved and how you have helped the company for which you worked or did an internship.
6. Make certain that you use the same keywords in your letter and resume that the company has used in the job description.
7. When you do see a position available, always check your network to see if anyone has an inside connection who can pave the way for you or make an introduction. Referrals are important.
The rules of thumb above do and should apply for any position in any field.
All the best in your search,
Gerry Corbett, APR, Fellow PRSA
|
| 294 |
02/22/2010
5:53 p.m. |
Megan O'Brien
As I am searching for a job in public relations, I have written a few press releases for a company. I am considered freelance so I am not technically an employee for the company. How do I put this freelance work on my resume to show that I have been working in my field while not being technically employed?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Megan:
The resume is about accomplishments, what you have achieved and how you have helped your employer or client move the needle for the organization.
My recommendation is to treat your freelance efforts just as you would an employed position.
State who is the employer or the client, what they do and what you do. Following that, elaborate from three to four bullet points of what you accomplished.
The fact is, freelance work is "work." So go for it.
Here is an example of what it may look something like:
"Freelance, Provide writing and public relations services for a range of profit and non-profit firms, January 2007 to present.
o Helped XYZ Company increase awareness and exposure among IT professionals through three 'Whitepaper' placements in Info World, Computers Today, and Social Media for IT.
o Drafted 20 page paper on the "Complexities of Virtualization" for ABC Systems, Inc. resulting in 25 hot leads for services."
In any case, I think you get the idea.
Feel free to send me your final draft resume and I am happy to take a look at it.
All the best and good hunting!
Gerry Corbett, APR, Fellow PRSA |
| 293 |
02/18/2010
1:37 a.m. |
Amanda Beauchamp
I am a recent graduate with a BA in PR. I thought I wanted to go into real estate and I have had a successful run with it but it does not make me feel the way my PR internships did. I want to jump back into the PR arena but I feel I have lost contacts and need some direction on where to start.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Amanda:
There is no time like the present to get restarted on what you really want to do with your career. And perhaps if you play your cards right the real estate background could help. You will need to do some solid planning and due diligence. Here are some thoughts:
1. Keep your day day job until you are have an opportunity in hand and are prepared. The market is still very tough for public relations positions but there are signs of life.
2. To refresh, consider taking a PR Bootcamp to get a handle on the profession. Go to the professional development section at http://www.prsa.org, or your local PRSA chapter to see what boot camps might be scheduled for your area.
3. Consider joining or rejoining PRSA to take advantage of networking and professional development opportunities at the chapter and national level and as a means to connect with folks.
4. Start building your network with PR pros that are already in the business. Search for folks using the online web directory and reach out to folks that are local to you even if it for just an information meeting and a cup of java.
5. Consider volunteering your PR talents. See what real estate or housing related non profit organizations are in your community and volunteer to help with their public relations needs.
6. Make certain that you are starting to build your brand online. Use the tools available and begin to document your abilities, capabilities and experience. It will also help if you can build an online portfolio to showcase what you can do. Use tools like Facebook, Linkedin, Plaxo, Google Profiles, Zoominfo, etc.
7. Also, try to tap into the PR department of any builders or construction companies in the area that might be able to use your knowledge of real estate and your PR training.
8. Also, feel free to send me a resume and I am happy to make further recommendations.
All the best in your new career,
Gerry Corbett, APR, Fellow PRSA
|
| 291 |
02/12/2010
6:37 p.m. |
Maxwell
I'm majoring in Public Relations right now in my college, and I'm curious as to how one would first get his/her foot in the door when all they have on their resume is retail jobs. What would be the first step? |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Maxwell:
Good question that is very straightforward: Get engaged!!!
1. If there is a local chapter of the Public Relations Student Society of America at your college, join and get engaged. Get involved in chapter activities. Volunteer for committees.
2. Volunteer and get pro bono! Look at opportunities in your local community to help local non profits. If you like writing, volunteer to do the organizations's newsletter or copy for its web site.
3. Network. Find people with like interests and begin associating with them. When you meet new people, add them to your network on platforms like Linkedin and Plaxo, among others.
4. Find a mentor. Identify a person you trust who is already in the public relations industry. If there is a local PRSA chapter in your area, start attending their local monthly lunches or dinners and keep your ears open for knowledge and wisdom. Meet the members and identify someone who is willing to take you under their wing.
Engagement is a key to success. Getting involved and staying involved over time will help you build your skills, your network and your intellectual net worth. Helping out others will also add to your credibility, experience and marketability.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 290 |
02/10/2010
3:53 p.m. |
Kirsten Simmons
I am currently working in government & much of my 6 years of experience in communication planning, press release writing, event planning, & community relations is in the gov't sector. I grew up in theatre and dance & still understand/appreciate it, but have no traditional work experience in it. In the near future, I want to break free from government & focus my communications experience and training in the entertainment industry. Advice for jumping from one kind of organization/field to another?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kirsten:
The shortest distance between two points is a straight line. Your goal to eventually focus on theater and dance is very straightforward. Getting there will require some time and diligence and since you are currently employed you have the luxury of time. Here are some means to the end.
1. Assess your environment. What are the organizations in your community that focus on theater and dance? Are you a member or patron? If not, join.
2. Do the local theater and dance companies have a public relations or community outreach effort? If not, volunteer to start one for them. If so, volunteer to help.
3. If you have a passion for theater and dance, is there an aspect that is particularly important for you? If so, can you provide some form of thought leadership. If the answer is yes, it could form the basis for a blog where you can be a thought leader. And if you start a blog, keep it up.
4. Where is your online presence? If you have one, what does it focus on? If you want to be a thought leader, start redirecting your online presence towards theater and dance topics. Check your presence on platforms like Linkedin, Facebook, Plaxo, Ning, Google Profiles, etc. and start building content that relates to theater and dance. If you like Twitter, creater a moniker related to theater and dance and start to strategically tweet about the topic. Also, follow people that tweet on the topic and try to provide value to followers.
5. If you have not done so, start building a network of people with like interests in theater and dance. Socialize virtually and in person with like-minded people. Join local clubs and professional groups who have the same interests. Even check Linkedin and Facebook for "groups" that follow theater and dance. Join those groups and engage with the members.
Hope this gives you a start to successfully migrating your career to a vocation and an avocation.
Best regards,
Gerry Corbett. APR, Fellow PRSA |
| 288 |
02/02/2010
12:58 a.m. |
Anne
Hello,
I am currently a senior at Miami University (Ohio) and a member of Miami's PRSSA chapter. I am a Speech COM major interested in going into the Public Relations field when I graduate this May. Right now I am enrolled in my senior capstone course (COM 439) and need to find a mentor who would be willing to guide me as their protege as part of my career transition from Miami into the professional job field. Is there a way I could get in contact with someone about being a possible mentor?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Anne:
I am in California and will provide as much counsel as is reasonable. Please send me your resume and your overall vision for what you would like to do near and longer term and what are your strengths. If you have additional questions, please include them.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 289 |
02/01/2010
3:22 a.m. |
Joyson Ariicho
I've graduated in 2005 in Ecconomics from North Eastern Hill University, Shillong, India. I've worked as a news reporter for a local English daily for 3 years but now I want to move to electronic media. I've applied in some news agencies and netwroks but nothing worked out as I planned. Any advice on how to get a job in electronic media.
Thank you! |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Joyson:
From your note, I am assuming that you are based in India. Since I do not live in India, it would be difficult to give you advice with any specificity. That not withstanding, here are some things to consider that could be applicable in many parts of the world.
1. As long as you have a day job, keep it until you have made some inroads into entering the electronic media space.
2. Does your current employer have a web presence? If so you may want to consider migrating your content to also include the web. Also, you may want to speak with your bosses to indicate your interest in moving over.
3. Start building an online portfolio of your work that you can use as evidence of your writing skills. If you have access to your content as an editor include it into a power point presentation about you and include links.
4. Assess your online brand and insure that what is on the web is correct and positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, Zoom Info, Spoke, etc. etc. Make sure the information is accurate and says what you want.
5. Volunteering and doing pro bono projects is a great way to get experience as well as adding to your tool kit of abilities and your network, particularly if you can ease into an electronic media venue on a volunteer or internship basis.
6. If you have not already done so, start building a network of people with whom you have worked or associated. Look at joining trade or interest groups that cater to or serve the electronic media. Go to the meetings and network with the people. Also look at finding a mentor who is already in the field and is willing to take you under their wing.
7. Finally make sure that your resume is tailored to the specs for the job for which you are applying.
All the best in your search,
Gerry Corbett, APR, Fellow PRSA |
| 285 |
01/28/2010
1:23 a.m. |
Shelly Richardson
I have graduated in 2007 with a BSc. in Nutritional Sciences and I have worked as Nutritional consultant, Food service Supervisor, Project Engineer and so on. I am very interested in entering the PR profession but my background is unrelated to communication/marketing/sales. However, my current job duties involves some marketing work and a lot of project management skills. Any advices as to how I can possibly jump from the science/research field into PR/ event management industry?
Thank you.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Shelly:
I think your educational credentials should be an absolute help to you in pursuing a public relations career. And it is entirely possible to make the bridge. That said, you will need to do some solid planning and due diligence. Here are some thoughts:
1. First off, keep your day day job until you are well prepared. The market is still very tough for public relations positions or for that matter most PR and marketing roles.
2. Look at taking a PR Bootcamp to get a solid handle on the profession and what a public relations position is all about. Go to the professional development section at the web site of the Public Relations Society of America http://www.prsa.org to see what boot camps might be scheduled for your area.
3. Consider joining PRSA to take advantage of networking and professional development opportunities at the chapter and national level and as a means to connect with folks that are in the nutrition business.
4. Start building your network with members that are already in the business of public relations and communications for firms in the food industry. Search for folks using the online directory and reach out to them even if it for just and information meeting or a cup of coffee.
5. Consider volunteering in your field with an eye towards pro-bono communications. Identify worthy science and nutrition organizations in your community and see if they need help in public relations.
6. Make certain that you are starting to build your brand online. Use the tools available and begin to document your abilities, capabilities and experience. It will also help if you can build an online portfolio to showcase what you can do. Use tools like Facebook, Linkedin, Plaxo, Google Profiles, Zoominfo, etc.
7. Also, try to tap into the PR department for your current employer. Perhaps they have cross training programs that can help your cross over.
All the best in your journey,
Gerry Corbett, APR, Fellow PRSA |
| 284 |
01/20/2010
2:00 p.m. |
Carrie Gill
I'm wondering how soon to follow up with a phone call after I submit a resume/cover letter to a company. I'd also like some tips on exactly what to say in that phone call to set me apart from the rest.
Thanks!
Carrie
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Carrie:
It just depends. Many companies uses software or services to review resumes and often do not respond to candidates at all. I would recommend that you follow up in about 5-7 days, which should give the average HR person time to have seen your paperwork. That said, you can increase your chances of standing out if your consider these rules of thumb.
1. Insure the resume talks about accomplishments not just position duties.
2. Make sure that your cover letter and resume contain the same keywords as the job description.
3. Be certain that there are no typos or other errors in the letter and resume and that the grammar is correct.
As far as the follow up, the type of questions to ask are a function of the job, the company, you and what you find of interest in the position. Consider these points:
1. Keep your letter compelling and short and hold back some facts about you that can be used in the follow up call. E.G. "Ms. Smith, I am calling regarding your search for a manager of public relations. I wanted to add that my skill set includes 4 years managing product introductions similar to your company's widget product line.
2. Make the questions relevant to the job spec or the company's interests. Check the news and see if there is something topical to ask about.
3. Ask whether it would be possible to stop by and provide additional details about your background.
4. Do some networking to see if any of your friends or colleagues are connected to anyone at the company. If so, ask them to submit your name or a comment to the hiring manager.
5. Think outside the box. Is there a way to get to the company through social media - Facebook or Twitter for example.
Hope these suggestions are helpful.
All the best in your search.
Gerry Corbett, APR, Fellow PRSA |
| 283 |
01/20/2010
1:46 a.m. |
Brad
I graduated in 2004 with a BA in Mass Communication. During my time in college, and after, I worked for a total of 4 1/2 years at a medium size tv news station, mostly as an assignment editor. A little over 2 years ago I quit my job and moved to Arizona so my wife could take a teaching job. I thought that with my college degree, and media experience, I would be able to find a job in the PR industry, but that hasn't happened. How does someone like myself get into PR?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Brad:
Your situation is familiar as I have responded to many folks in the reporting, editing and journalism field about jumping the chasm to PR. A career change in this economic environment though is challenging at best.
However, it is doable with some planning and diligence. For certain, your job in journalism is good training for a career in PR. To make the switch though you need preparation and patience. Here are some thoughts.
1. Enroll yourself in a PR bootcamp. Check the professional development sites of PRSA, or other communications organization Web sites. Also, pick up a couple of books on public relations and read them. You can get some recommendations at Amazon.
2. Start developing a network of local PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA chapters. Arizona happens to have some very active chapters.
3. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin, Facebook and Plaxo, to name a few.
4. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions. If you have access to your content as an editor include it into a power point presentation about you and include links.
5. Assess your online brand and insure that what is on the web is correct and positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, Zoom Info, Spoke, etc. etc. Make sure the information is accurate and says what you want.
6. Volunteering and doing pro bono projects is a great way to get experience as well as adding to your tool kit of abilities and your network.
Feel free to get back to me with questions.
Gerry Corbett |
| 281 |
01/13/2010
9:53 p.m. |
Aquila' Mahdi
I graduated in 1999 with a B.S. in Communication concentrating on Media Studies. Instead of working after college, I started a family. So I don't have any relevant work experience in my field. I wanted to know would it be beneficial to go to UCLA Extension program and to get a certificate in Entertainment Publicity as a refresher? Or should I try to look for an internship instead? I'm ready to work and actually use my degree. But I don't want to waste time or money if I don't have to. Advice?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Aquila:
You may want to take a look at my previous post as there are some things that apply to your situation.
1. In particular, you may want to get involved in your local chapter of PRSA to network, build relationships, volunteer on chapter activities and events and take advantage of the professional development programs that the chapter puts on.
2. Taking a refresher course is also a good idea as long as you can afford it and get some value from it. However, getting some experience should be high on your priority list. Given that you have been out of school for 10 years may preclude you from an internship.
3. In light of that, doing pro bono work might be a great option for you. If you have connections with family groups in your area, you might consider if an organization can make use of your talents for writing, organizing or event planning for example.
4. Consider also, what are your passions. If there is something that gets your adrenalin flowing, you might consider jumping feet first into it. Consider writing a blog about your passion. It will giving you addition writing experience and help you stretch your mind and critical thinking skills.
Hope these suggestions are helpful. Let me know if you have any other questions.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 280 |
01/12/2010
1:39 a.m. |
Kevin Anderson
Hello,
I have been out of college for over a year now and have yet to find a full-time position at a PR, Marketing or Advertising agency. I have recently expanded my search to all industries. I understand the economy is in bad shape and jobs are limited, but it's been very discourging. I E-mail hundreds of cover letters and resumes a week and I do not get any responses.
I have been told to go knock on doors, calls, etc. but this hasn't worked either. Any advice?
Thank you!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kevin:
I am sure you have heard it before but patience is a virtue and the job market still has some rough ground to run. So batten down the hatches and consider these suggestions.
1. Tailor each resume and cover letter to the job description. Many companies today are using services and software to scan resumes based on among other things, keywords. Insure that both your resume and cover letter have the same keywords as the job spec.
2. Your resume is not a description of your jobs but of your accomplishments. Sit down with your favorite beverage and redo your resume so your accomplishments come through in a compelling way. I am happy to review the resume if you send it to me.
3. Google yourself. Make sure that you can be found through Google and that what is there is accurate and reflects how you want to be viewed. If you are not there, get busy. Get yourself a profile on Linkedin.com, Facebook, Zoominfo.com, Google profiles, Spoke.com, VisualCV.com, Slideshare.com, etc., etc.
4. Start volunteering and do it pro bono so you can build a portfolio of work you do for others. Look for opportunities to serve your communities and interest groups and other places/venues where who have a sphere of influence.
5. Network, network, network. Get active in PRSA, including chapter events, meetings, committees, etc. Volunteer to help others and other groups in addition to PRSA.
6. As part of networking, use tools like Linkedin, Plaxo, FB, etc. to institutionalize your network. Invite every one you meet to join your network.
7. Find a mentor in your town who is willing to take you under wing or at least let you job shadow him/her for a day or two.
8. Do not be afaid to ask for help. At the same time do not be afraid to help others.
Drop me a line if you have any questions. And be patient but diligent.
All the best,
Gerry Corbett, APR, Fellow PRSA
|
| 278 |
01/07/2010
12:04 a.m. |
Nathan
I am currently a reporter for a weekly newspaper in Michigan and want to make the transition to the media relations side of things. I graduated in 2006 with a Journalism degree, this is my first job, but my ideal job would be in media relations, specifically sports information. I am a strong writer and was wondering what tips you could give me to make me more marketable to employers?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Nathan:
Happy New Year to you. I have to admit that your query seems to be more common these days as reporters and other journalists seek to transition into related fields.
Here is an answer I recently provided to someone in your similar position.
Welcome to Mission Impossible! Making a career change in this economic environment is challenging at best. However, it is doable with some planning and diligence. For certain, if you currently have a job in journalism it is definitely good training for a career in PR. That said, do not quit your day job until you have done some preparation.
Here are some steps to consider:
1. Enroll yourself in a PR bootcamp. Check the professional development sites of PRSA, IABC and/or other professional communications organization Web sites.
2. Start developing a network of PR professionals who can give you insight into their jobs. You might even ask one or two PR pros to allow you to shadow them for a couple days to give you first hand knowledge of what public relations folks do. You can do this by attending meetings and workshops by your local PRSA, IABC, or publicity club chapters.
3. Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook.
4. Start building an online portfolio of your work that you can use at some point when you begin looking for PR positions.
5. Pick up a couple of books on public relations and read them. You can get some recommendations at Amazon.
6. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, etc. etc. Make sure the information is accurate and says what you want.
Best regards,
Gerry Corbett, APR, Fellow PRSA |
| 277 |
12/18/2009
2:24 a.m. |
james hilton
have published 10 alternative medicine books, been a paramedic and medical educator for 30 years, twice blew the whistle on medical corruption, and have been featured on national television and in newspapers from the australian to the miami herald. my question is no matter how many stories get written, i never reach sustained national recognition. my aim to be known for what i do, to become a household name as the one, genuine people's advocate on health issues. my URL is www.hiltonbooks123.com
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jim:
I would be happy to speak directly with you off line.
In the meantime, after reviewing your content on your web site, it occurs to me that you may want to enroll in a Social Media bootcamp, which will give you some basic tools and techniques for building greater awareness and exposure for your books and IP employing social media platforms.
The local chapter of PRSA in Austin may be helpful to you in this regard or you might check at the professional development site at www.prsa.org to see if there are any bootcamps coming up in early 2010.
That said, my recommendations to further strengthen awareness are as follows:
1. Redo your web site to make it more friendly and attractive, employing some smart SEO and SEM techniques.
2. Get yourself on Facebook, Twitter, Linkedin and some of the verticle sites that may cater to healthcare and build up your content on these sites.
3. Start a blog, you have significant content to share
4. Get an account on slideshare.com and start building presentations to share your knowledge/content
I hope this helps. If you want to speak in person, drop an email to me gerard.corbett@prsa.org.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 276 |
12/18/2009
2:13 a.m. |
kim blanton
I need to find out what the hourly charge would be for the following:
General clerical
Event Coordinator
Mid-Level Management
Press Relations
Senior Management
Creative Advertising consulting
Senior Political Advisor
I am needing the hourly charge in 3 different regions of the U.S. Is this something you can help with or at least guide me to the right website.
Thanks,
Kim
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Kim:
You may want to do a search on Google. IN the interim, here is the web site for the "wage and hour" page for the U.S. Department of Labor.
http://www.dol.gov/WHD/statistics/index.htm
Hope it helps.
Best regards,
Gerry Corbett, APR, Fellow, PRSA |
| 275 |
12/15/2009
5:40 p.m. |
Rachel
I am a 2000-grad of a top PR program. After college, I worked on the agency-side in consumer mrktg at leading firms. While I was strong tactically, I struggled to adjust well in the agency environment and left PR after 4 years. Since then, I've worked as an admin asst & have written a manuscript, launched & have grown a blog & have continued to use my writing, marketing and event planning skills via volunteer opps. I am now interested in returning to PR...what should be my plan for reentry?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Rachel:
Your plan for re-entry is very straightforward.
1. Insure that you have a resume that tells a compelling story about you, what you have accomplished, and how you have moved the needle for your employers. Also included the volunteer work you have done, framed in a way that highlights the great work you do and your accomplishments.
2. Have an online profile and track record through a google search that reflects how you want to be viewed, including any portfolio or work you have done that is in cyberspace and solid profile information on sites like zoominfo.com, linkedin.com, google.com/profile, spoke.com, facebook.com, etc. Also, since you have a blog, insure it is visible and reflects your great writing and critical thinking skills.
3. Have a solid network of PR pros who can keep you in mind should they hear of any opportunities that fit you.
4. Get involved in your local PRSA chapter and other related groups. Volunteer for projects and or leadership roles where you can employ your capabilities, add to your experience and expand your network.
5. Continue to volunteer but look for pro bono gigs that may get you close to the type of PR activity you would like to do on a paid, full-time basis.
6. Get out on the road and meet in person with colleagues for coffee or lunch to seek their counsel and guidance on PR roles and activities. Include people in companies that may be your targets and can open doors for you. At the same time, assess whether there is a way of helping these colleagues or reciprocating for their support of you.
If I can be of further support, please let me know.
All the best on your search!
Gerry Corbett, APR, Fellow PRSA |
| 274 |
12/15/2009
5:40 p.m. |
Rachel
Hello. I am a 2000 graduate of a leading PR/Comm program. After college, I worked on the agency-side in consumer mrktg at leading firms. While I was strong tactically, I struggled to adjust well in the agency environment and left PR after about 4 years. Since then, I've written a manuscript, launched & have grown a weblog & have continued to use my writing, marketing and event planning skills via volunteer opps. I am now interested in returning to PR...what should be my plan for reentry?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Rachel:
Your plan for re-entry is very straightforward.
1. Insure that you have a resume that tells a compelling story about you, what you have accomplished, and how you have moved the needle for your employers. Also included the volunteer work you have done, framed in a way that highlights the great work you do and your accomplishments.
2. Have an online profile and track record through a google search that reflects how you want to be viewed, including any portfolio or work you have done that is in cyberspace and solid profile information on sites like zoominfo.com, linkedin.com, google.com/profile, spoke.com, facebook.com, etc. Also, since you have a blog, insure it is visible and reflects your great writing and critical thinking skills.
3. Have a solid network of PR pros who can keep you in mind should they hear of any opportunities that fit you.
4. Get involved in your local PRSA chapter and other related groups. Volunteer for projects and or leadership roles where you can employ your capabilities, add to your experience and expand your network.
5. Continue to volunteer but look for pro bono gigs that may get you close to the type of PR activity you would like to do on a paid, full-time basis.
6. Get out on the road and meet in person with colleagues for coffee or lunch to seek their counsel and guidance on PR roles and activities. Include people in companies that may be your targets and can open doors for you. At the same time, assess whether there is a way of helping these colleagues or reciprocating for their support of you.
If I can be of further support, please let me know.
All the best on your search!
Gerry Corbett, APR, Fellow PRSA |
| 272 |
12/14/2009
3:32 a.m. |
Michael Queen
I am a recent graduate with a Business/Communications degree who moved to the DC area seeking a stronger job market, but I've had limited success. In part thanks to declining finances, I am eligible for a state-funded program that would fund some kind of certification (likely not APR, as it seems to be primarily self-study and I don't have 5 years exp.) - is there some training you would recommend to help get my foot in the door? My first thoughts were web development or something similar.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Michael:
There are a number of professional development programs that you can take through PRSA, including those listed at the Professional Development part of the Web site.
My first few questions of you though would be in what area of public relations are you most interested and where do your passions lie?
Admittedly, the job market is brutal at the moment and is not likely to pick up until at least mid 2010.
In your question you ask about web development. This certainly is an option if you want to write code, are creative from a design point of view and enjoy building visually. But what really do you want to do and what gets your juices flowing?
I might recommend that your read some of the earlier posts on the "Ask the Experts" site which focus on job search and some of the basic elements of ramping up your career campaign.
When you have time to send your resume, I would be willing to take a look and make some recommnedations.
But getting back to your original question, you may want to do some soul searching to ascertain what you really want to do with your career. This can be helpful in deciding if there is a credential program that make sense for you. In the meantime, enrolling in PD would also be of great use to you in applying for and passing your APR credential.
Let me know if I can be of further counsel to you.
Best regards,
Gerry Corbett, APR, Fellow PRSA
|
| 271 |
12/10/2009
11:14 a.m. |
Erin
I have 8yrs experience but stuck at mid-level with no salary increase in 3yrs, despite a higher title with each new role, as I'd rather be level salary-wise than not. My current job is ending as the company is closing, I'm afraid my short-term positions are affecting responses outside of referrals. I'm considering international opportunities until the economy is stable but not sure where to begin. Also considering a resume writer for an overhaul from a new set of eyes. Any advice is appreciated.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Erin:
Eight years of solid experience is good and even better if it is with one firm. And being stuck at a certain salary level is not really an issue since no one else is really privy to your finances except for you. So let's move forward and not dwell on those issues not in your control.
Moving forward your focus needs to be on:
1) the resume,
2) networking,
3) your online portfolio and brand and
4) developing a campaign to market "Erin"
1. The Resume -- You are a pro, so take a shot at writing a piece about Erin and what value she has brought to a current/past employer, what are her capabilities and what value she can provide to a new employer. Keep in mind you want to answer the question "why Erin?" And please focus on accomplishments, not job duties.
2. Networking -- 90% of new jobs are found through networking. So if you have not started yet, build your network now. To make it easier use some of the tools available like Linkedin, Facebook, Plaxo, etc. Start connecting with family, friends and colleagues, as well as past employers, school colleagues, suppliers, partners, teachers and acquaintances.
3. Portfolio -- You need to have solid evidence of your value and accomplishments. You can use sites like slideshare.com, visualcv.com, linkedin.com and others to showcase work you have done for employers and school. Also try Googling yourself. If nothing is there, create it. Look at my earlier posts on this site for guidance.
4. The Erin Campaign -- Write a business plan for how to market yourself. It should include the basics such as 1) Your passions, 2) Target audience, companies and jobs, 3)Strengths and weaknesses 4) Career aspirations 5) Plan of attack (your go-to-market strategy.) Your go-to-market strategy would likely include how you will physically market yourself including meeting face to face.
I am happy to review your resume.
Good luck and good skill.
Gerry Corbett, APR, Fellow PRSA |
| 270 |
12/09/2009
11:43 p.m. |
Bradford Jones
I am currently changing careers from the military to public relations and wondering whether or not this is a good idea. I've read up on the pr field over the internet numerous amount of times, but haven't spoken to anyone who could give me sound advice as far as the outlook, advancement and employment aspects of being a pr. I was hoping to get a little more guidance in my decision to see if I'm making the right move. Thank you. |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Bradford:
Your question has me at a bit of a disadvantage because you have not given me any clue as to what role or job you do in the military and what really might be your passion.
The public relations field encompasses many disciplines from writing and pitching to strategic planning and crisis communications. The military has many roles for public affairs professionals in all of the services and at many levels. On the civilian side there are perhaps even more job functions and opportunities from employee communications to web master.
So with this as a preface I would ask you consider a number issues.
1. What do you enjoy and what is your passion? For example do you like to write?
2. What is your education? If you have a degree, in what area is it?
3. Do you have career goals at present? What are they?
4. What is your career time horizon? Where do you see yourself in three years, in five years and in ten years?
After answering these questions, you might consider doing some research and due diligence. You noted that you have read up on the PR field but what did you read? Here are some recommendations for further consideration.
1. Check at the www.prsa.org Web site focused on "learning" and consider attending a PR Bootcamp, assuming there is one being given in you city or a city that is convenient for your travel.
2. Check your branch of the military and seek out colleagues that are currently assigned to a public affairs role. ID those folks and ask one or several folks if they would be able to have an information meeting with you regarding what they do and their role in the military.
3. Identify your local chapter of PRSA and start attending its lunch or dinner meetings. This will give your the opportunity to network and learn more about wht PR pros do.
4. Send me your resume and I would be happy to give you further recommendations and guidance.
All the best in your deliberations,
Gerry Corbett, APR, Fellow PRSA |
| 269 |
12/07/2009
3:10 a.m. |
Rachel Narrow
I have been an English teacher for the past five years since graduating from college, but I've decided that teaching is not the path I want to pursue long-term. In exploring other career options, I've become very interested in PR. While I feel that many of the skills I've developed through teaching will translate well into the PR field, my resume is very one-dimensional (teaching). Do you have any advice for someone changing careers on how to get his or her resume noticed by employers?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Rachel:
Please feel free to peruse the extensive Q&A on this Ask the Experts site, which contains lots of wisdom about breaking into the public relations field.
In the meantime, I will say that your interest in the field and your decision to actively pursue opportunities is laudable. My recommendations are as follows:
1. Take a dive into the field through a PR Bootcamp, which typically is a two day seminar about the field and what is involved to be successful. PRSA holds these types of seminars from time to time so you may want to pursue attending one. Please check at the link marked learning at www.prsa.org for a seminar near you.
2. While you are still teaching, I would get involved with your local chapter of PRSA and start attending the chapter meetings which will help you get immersed in the field and allow you to start building a network of people who are practitioners.
3. If you enjoy writing and have an aptitude for it, you may want to take some PR writing and journalism courses. Your english teaching abilities are a big plus. And it would provide great perspective to you to have exposure to the nuances of writing for journalistic and public relations applications.
4. To get noticed by employers, it helps to have practical experience which is evidence of your competency. So I would look at volunteer opportunities that would allow you to write, blog or employ other PR techniques as a way of gaining practical experience and starting to build a portfolio of your work. Having a portfolio is critical to demonstrating your abilities to potential employers.
5. If you are able to gain practical public relations experience through volunteer or internship type opportunities, you will better be able to position yourself with potential employers. So do not hesitate to volunteer for organizations that might require the writing skills you offer by virtue of your years as an english teacher.
All the best,
Gerry Corbett, APR, Fellow PRSA |
| 268 |
12/05/2009
1:21 a.m. |
Ashley Scott
So I've been lucky enough to receive two job offers and I am very torn. I want to go into public relations/communications. Neither job is a PR job , but they are both jobs I hope can lead up to a PR job. One is a inbound call-center position at a credit union at a large company. The other is a Sales data assistant at a large company. If there is a PR professional that can help, which one looks best on a resume for someone whom wants to be a PR professional? Thank you!
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Ashley:
The decision you need to make really seems to be based on a number of variables not the least of which is will the call-center position or the sales data assistant be the opportunity best able to leverage you into a public relations role. Other factors include interests, passion, salary, benefits, job growth, company potential, chemistry, etc.
Based on my experience, I suspect that the call center role is perhaps the most closely related to public relations in the sense that you are on the front line representing the company to consumers. In many ways this is where the rubber meets the road. The experience you gain will give you much insight into the company and equip you with grass roots experience with the "brand."
That said, you may want to consider some other points to help with your decision.
1. Quiry both firms about job growth potential and the possibilities of moving into a public relations role longer term. The answers you receive from the firms may give you a clue or two about which firm has the best opportunity.
2. You may also want to Google both companies to learn perhaps a bit more about each and what media and other constituencies are saying publicly about the firms.
3. Finally, you may also want to ping your network to see if anyone has an opinion about the firms and their policies on people.
As to which job looks better on the resume really depends on you, what you do with the job and how you manage your job and career growth.
Once you have chosen the job you think is best for you is really when your next phase starts. This is when you will want to start networking wth other PR professionals and getting involved and engaged in the field through PRSA and other professional organizations. If your long term plan is a successful career in PR, then you will want to become an active participant in the industry and its activities.
Good luck and skill with your decision making.
Gerry Corbett, APR, Fellow PRSA |
| 267 |
12/03/2009
2:51 a.m. |
Daylyn Presley
Hello,
For the better part of two years I've held a Communications and Media Specialist position at a publicly traded utility company. I love my field, but I feel like the company is holding me back. Opportunities for advancement, learning and growth do not exist. Needless to say, I'm interested in a transition.
What's the best way to pitch a move? Should I go to the agency side or stay on the client side? What the difference? What are agencies looking for?
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Daylyn:
Good question and an important issue. However, do not quit your day job until you are well prepared to jump to the next real opportunity. We are still in the midst of one of the most challenging job markets in recent history and I have urged many pros like yourself to move carefully before quiting your current gig to look for greener pastures.
While there is much sage advice on many of the prior postings on this job center site, here are some of the highlights. I would categorize these receommedations in two areas:
1. Better manage the gig you have
2. Prep well to jump into the job market
Managing the current gig:
1. Make certain that you are doing your current job the best you know how. Focus on your performance. Are you just meeting standards or can you do the job better?
2. Can you enhance your productivity beyond expectations?
3. Is there room to expand the purview of your position?
4. Do you volunteer to help others? Is there an opportunity to volunteer to do things other folks won't or can't do?
5. Before jumping ship, just insure that you have exhausted all avenues for growth, even stretching the limitations of your position and performance.
Preparing to move on:
1. Start working on a blockbuster resume that tells a compelling story about you and your value. Make certain you talk accomplishments and not just a description of your job.
2. Make sure you have a network that works for you. Put your network in place before you need it. Use tools like Linkedin, Plaxo and even Facebook to institutionalize your connections.
3. Be out there in cyberspace the way you want to be positioned. Protect the brand that is you. Have a complete profile on the social media platforms and one that tells the world who and what you are and what you stand for.
4. Google yourself and take ownership of you the brand and those platforms like zoominfo.com that have your content.
All the best,
Gerry Corbett, APR, Fellow |
| 263 |
12/01/2009
2:03 a.m. |
Jennifer Hickey
I am currently seeking a position in public relations, but do not have any "agency" experience. I have served as a communications director for a nonprofit, as well as for a member of Congress, and have extensive experience as a journalist and campaign researcher. I have been effective in all previous roles, however have been unable to break through and secure interviews. Furthermore, I was laid off (restructuring) more than a year ago and fear I may never get a job. Help please.
To: Any Expert |
Edit |
| Response: |
Expert: Gerard F. Corbett, APR, Fellow PRSA
Jennifer:
Thank you for your note and request for counsel. If it is any comfort at all, your situation is not unique or unusual. There are many folks in our industry today who are enduring the same slings and arrows. The good news is that the economy is on the upswing and hopefully the job market is not too far behind. The key is to do the preparation that will help you stand out from the crowd.
There are three areas that I recommend you focus:
1. Make certain that your resume is compelling and tells the story of your value, how you have helped your past employers move the needle, and why you are the answer to a potential employer's search for greats talent.
2. Start building or continue building your network. As you may have heard, the majority of jobs are secured as the result of the network. Only a small portion of filled jobs result from job boards and or executive search firms. There are many platforms and tools available to help you institutionalize your network, including, Facebook, Linkedin, Plaxo, FastPitch, Ning, etc. Also, get out and meet people who have jobs similar to the type of jobs you would like.
3. Start building or continue building the body of evidence that shows what you have accomplished in your career. And it is best if you are able to build an online portfolio of your best work through a website, links to content/programs for which you have been responsible and have some sort of presence on Google or Bing that characterizes you the way you wish to be characterized. A good place to start is to use too
| | |
